I appreciate some of the discussion on this blog about alternate revenue sources, like licensing and art studio tours. I’ve been experimenting with an alternate revenue source this summer with mixed results.
I opened the LebenArt Studio & Gallery in Saugatuck in May. Being an aging art fair artist (I’m turning 68 in October), I thought it was time to start looking for a way to bring in some revenue without having to be out on the street every weekend. All that set-up and take-down and the anxiety of uncertain weather can take its toll.
With a summer’s worth of experience in the art gallery business, there are things I like about it, and there are things I don’t. I like having a studio space where I can do my work (I’m a digital artist). And, with the studio, I can occupy my time effectively while I’m waiting for customers to come in. I like having gallery space where I can exhibit a wide range of my work. I like being able to tell my art fair customers that I have a gallery in Saugatuck. I’ve found, over the years, that a high percentage of art fair goers have asked me if I have a gallery of my own in Saugatuck. I like that so many of the visitors to my fledgling gallery have either seen or purchased my work in the past. A lot of them come to buy, attracted by the email marketing I do to my email list. I like that my friends and neighbors, here in Saugatuck, have a place where they can come to see all my work in one place. I like the fact that the gallery has generated over $18,000 in sales since opening in May, most of which I wouldn’t have without the gallery. And, finally, I like that I don’t have to pay 40-50% commissions on the work that I sell in my own gallery.
Lots of positives, but there are also negatives. I don’t like being a slave to regular gallery hours. I don’t have enough sales to warrant hiring another person to man the gallery when I’m away. I don’t like missing summer activities in Saugatuck, some of the best reasons for living here in the first place. I don’t like having to strip the walls of my best artwork and load it all into the trailer when I do an art fair. I don’t like having to close up the gallery for art fairs on those precious summer weekends in Saugatuck.
I have mixed feelings about the location of my studio/gallery. Its on Blue Star Highway north of town only a short walk from where I live. While galleries in downtown Saugatuck get a great deal of walk-in traffic, my gallery is more of a destination. People have to stop their cars to visit my gallery. Although a high percentage of those who do stop their cars, actually wind up buying something, I still feel that I can use more visitors. Of course, the downside to more visitors is that I will get less work done in the “studio” part of this enterprise.
I’m currently looking around for a better location for the gallery here in Saugatuck. I feel that sales have been good enough to warrant an “extension” of my gallery experiment. But to make it work and to minimize some of the negatives, I’m on the look-out for another compatible artist to share the space with and to help man the gallery. Since I’m a 2-D artist, a sculptor or potter would be most appropriate... or maybe a jeweler.
Will the gallery eventually take the place of art fairs as I totter into old age? Maybe not. Even in today’s economy, art fairs have been pretty profitable for me this year. But the gallery will provide extra income and, perhaps, grow into a better money-maker in the future.



Weekly (Jacksonville), radio, posters, flyers, banners, signage, social networking, and postcards.