An interesting report came across my inbox from Pinterest. Q5, or quarter 5, is what Pinterest calls the period between December 25 and December 31. Their statistics show that 55% of weekly Pinterest users continue to buy online during those dates, and 45% continue to shop in-store. A quick search shows that over 500 million people use Pinterest! Half of that is a substantial market.
Here are the hot buying categories according to the Pinterest report:
- Beauty products
- Clothing/wearables
- Home and office organization items
- Gardening
Gardening is a surprise to me. Here in the Frozen North, aka Michigan, we typically start looking at seed catalogs in late January when we've had enough of the cold and ice. However, I do start looking for organizing tips and products for my house and office as I vow to get organized.
You can read the full report here.
Do you use Pinterest for sales? What is your sales strategy for Q5?
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