Arti Gras was our 3rd art fair of the winter season for Marcia and I. This is also the third time we have exhibited at this show. The good news? We had a good show. We sold well and even won an award. The bad news? Most artists did not do well.
I am a digital artist. I create surrealistic images with environmental themes using humor and fantasy in the mix. My lowest price point is $28 for small, unframed limited edition prints. I sell a ton of these. My highest prince point id $695 for large prints on canvas. I rarely sell these canvases, but they help draw people into the booth. But... one reason for my success at this show was that I sold three of the big canvases to one customer, and had a couple more big purchases that helped the bottom line.
Now, about the show. Arti Gras is on the same weekend as Coconut Grove in Miami. I've done Coconut Grove before and I like this show better. I guess I have a problem with Miami. Its tough to get around and the show, itself, is too busy and commercial for my tastes. Arti Gras is in a suburban area of Jupiter called Abacao. Roger Deam Stadium is there, where the St. Louis Cardinals play ball in the winter. The show is set up on two cross streets, Central and University. We exhibited on University the last two years (and did pretty well), but this year we exhibited on Central (where we did better). Central is the better street to be on where most of the booths are situated. Many visitors skip the booths on University.
Load in was pretty easy. We were able to drive our van right up to the booth, unload and setup without having to move the van. The street is pretty wide and accommodates vans on both sides of the street with access down the middle. We had a corner booth and we were able to position the tent with side walls on both sides. We also had a big grassy area behind the booth with plenty of room for storage. We were also able to use spiral stakes in the grass to hold down the tent at the back, but with plenty of weights in the front. Weather was terrific all weekend with little wind and mostly sun, so the stakes and the weights were not even needed.
This is a three day show over the President's Day (Monday) holiday. Saturday and Sunday (10-6) had decent crowds early but crowds dried up by mid afternoon on both days. Monday (10-5) had less crowds and many questioned the reason for even having a show on this day.
Palm Beach North Chamber of Commerce sponsors the show and there is a gate charge for admittance. I like shows that are organized by arts organizations or citizens groups like this one. I shy away from shows that are organized by professional promoters.
Load out was equally easy (if packing up an art fair booth can ever be called "easy."). We packed everything up, broke down the tent, then pulled the van in for loading up.
I like this show and would definitely do it again, but I heard lots of complaints from other artists. Could be we just lucked out with a couple of big sales and the award. Without them our gross would have been half of what it was.
Our next show is in Bradenton, only the second year for this show. From what I've heard from other artists I don't expect to make a killing at this one. But, who knows... maybe we'll luck out again.






June 24 & 25
Marketing: Being the best really depends on continuing to increase sales for our artists. One strategy we have is to attract local art collectors, tourists and repeat visitors with disposable incomes.
Entertainment at the show is art related. No loud music. No stages. Our audience prefers artist demonstrations. Accepted artists who demonstrate will be given extra space next to their booth for free. 


August 4, 5 & 6
June 16 & 17
Always free to the public, the American Artisan Festival is visited by more than 25,000 people each year. In addition to presenting the best in contemporary American handcrafts and fine art, fair goers also enjoy live music by some of Nashville's most talented musicians, free children's art booths for kids of all ages, and more than fifteen artisanal food and drink vendors including beer, wine and craft cocktails. 





