Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Call for Artists: American Artisan Festival


Historic Centennial Park
150 Artists
Deadline: March 1
Application fee: $40; Booth fee: $495

We're BACK! After a brief hiatus due to construction on our beautiful park location, its exciting to announce that The American Artisan Festival will resume its revered space in the restored section of Centennial Park this coming Father's Day weekend. 
   

The American Artisan Festival has had a long and successful history in Nashville since 1971. Founded by Nancy Saturn, a retailer and pioneer in the contemporary craft movement, the American Artisan Festival has been dedicated to showcasing work of the highest quality for over 40 years. Nancy lost her battle with breast cancer in 2010; however, the show carries on her vision and tradition of excellence led by her daughter and protégé, Samantha Saturn who has been running the event ever since.

Always free to the public, the American Artisan Festival is visited by more than 25,000 people each year. In addition to presenting the best in contemporary American handcrafts and fine art, fair goers also enjoy live music by some of Nashville's most talented musicians, free children's art booths for kids of all ages, and more than fifteen artisanal food and drink vendors including beer, wine and craft cocktails. 

The estimated revenue from this show according to previous artist reports is well over $1MM and is known by local Nashvillians as the best art fair of the year.

Mission/About us:

I want to start by saying that I'm grateful for the opportunity to rebuild and relaunch the festival that I spent my entire life celebrating in Centennial Park. Along with my two sisters and my father Alan, my mother Nancy Saturn built The American Artisan Festival as a family business. I only missed the event one year when I was traveling abroad but otherwise, I was always there working either booth sitting for artists, or helping my mother check people in, and eventually helping her layout and manage the show. I loved doing it from the beginning and of course I loved working with my mother to create it. It has always been a family business in that sense. 

But beyond the countless memories and moments I have shared in doing that work, the best part was that the community of artists also became my family, and I learned what it means to share the love of art with the community and to support artists. I learned about your process and your passion for developing it. I learned from my mother Nancy also how important it was to create access and a space to connect to artists so our Nashville community could understand and appreciate the pure joy of collecting contemporary art--whether decorative or functional. 

Over the years I myself came to appreciate that you can drink your coffee in a mug made by hand that feels good to the touch, or watch the light shine on a blown glass ornament on your Christmas tree, or sit on your porch and bask in in the sounds of a soulful wind chime on a rainy day--as I have my whole life in my own home. 

All of this is to say that 43 years later, I still love the mission and I'm so honored to have the opportunity to work with you as we rebuild this show with love and commitment following the path of my mother's soul. 

Now, I will take that forward with a renewed sense of passion. I have relocated with my family to Nashville after almost 20 years living in New York City with the goal to bring this show to a new level of importance and quality and I can't wait to introduce the new Nashville to this incredible event. I do hope you will join me this year as we pioneer a new-old show, and I thank you in advance for your support. 

Marketing:
We have an extensive marketing plan as well as a deep bench of local media partners. TV, outdoor print as well as an extensive digital marketing campaign is planned to launch in April 2017 as well as a full-scale PR campaign. As the darling art show of Nashville we always garner a tremendous amount of earned PR. Finally, we will be doing several targeted email campaigns through local luxury and high-end retail partners that will co-promote with us driving their customers into the show.

Samantha Saturn, americanartisanfestival@gmail.com, (615-212-9095

Apply to be part of our 43rd festival: 

P.S. Samantha Saturn will be a guest on our next podcast, 2/25 at 5 pm, "Two new shows for 2017 - Should you apply"? Click here to listen live.

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