I don't have a full review of this show, for reasons that will be clear in a paragraph or two. But I wanted to get the conversation started among artists who attended this Howard Alan show, held in Sarasota, FL's St. Armand's Key.
St. Armand's Circle is a shopping district well-known for its upscale shops and fine dining establishments, including the not-to-be-missed Columbia Restaurant, which features the best Cuban-American fare this side of Miami. Artists' booths are located throughout the shady interior of the traffic circle. Additional booths run along a block or two of one of the "spokes" leading away from the circle. Artists within the circle could set up all day Friday; the "streeters" (including yours truly) needed to wait until Saturday morning.
I've done this show twice in years past (2008 and 2009), when it was held in October. These shows featured sweltering heat and humidity; the monsoonal rains that hit during load-out in 2009 dumped about 5 inches of rain in three hours and taught me never to stack work along a curb if I ever wanted to see it again. Anyway, this unfortunate spate of late rainy-season luck prompted a move to November. And despite my two mediocre sales experiences here, I was anxious to see if both meteorological and sales gods would be smiling on me in 2011.
Well, one of the two delivered. We couldn't have asked for better weather this year: two days of cloudless blue skies by day, with cool temps at dawn to make setup a comfortable, shall we say, "drip-free" experience.
But the sales...aggh, the sales! I had browse bins full of old and new work, boxfuls of 2012 calendars, a new 2.5x3 foot canvas that I shot on Tuesday and printed Wednesday, and high expectations. But sadly, an early flurry of browse-bin sales in the first 90 minutes died out, never to return. I sold enough to pay booth fee and make expenses (largely because I opted to commute from Ft. Myers, 85 miles to the south, instead of taking a hotel room). When your biggest sellers are your $20 calendars and 3-for-ten-buck notecards, you're in for a long weekend. Sunday was no better, until I knocked some of my $75 16x20s down to $50 to stir up a trickle of buying interest.
So, here's my problem from a show-review standpoint: I have insufficient evidence to know if this show was a winning sales experience for others, or not. I had enough traffic coming by all weekend that I couldn't leave the booth for an extended walk through the show. What I can report from my neighbors:
* One, who sold interesting, kinda avant-garde long stem flowers fashioned of glass at $100-300 price points, had a killer Saturday and a long, slow Sunday.
* A husband and wife team with adjacent booths of functional ceramic art both zeroed on the weekend (but had unbelievably great attitudes in the face of no results).
* A well-known and talented photographer of Italian doorways and street scenes, whose subjects hit the "sweet spot" with buyers seeking to decorate their predominantly Mediterranean style homes, seemed to do his usual gangbuster business.
* A young Florida landscape and wildlife photographer had about the same results I did.
* A well-known abstract painter, fresh off a strong show in Estero, just covered his expenses.
So, lots of unanswered questions: Was customer traffic heavier in the center of the circle than among us "streeters"? Were there lots of buyers carrying packages around? Were folks there to buy, or were they strolling the show while visiting all the shops and restaurants nearby? My answers are, respectively: "No idea," "Without a clue, " and "Beats heck outta me."
Some help, eh? If there's a Pulitzer for blogging, I've blown it with this entry.
So I need you folks who did the show, particularly if you were in the central area, to chime in with comments below and fill out this picture. As for me, I consider this to be a "Geoff problem, " not a show problem, so you'll hear no whining from me. I've done five shows in Sarasota now (three with Alan, two with other promoters) and I'm still looking for a strong sales result. If my bird and wildlife images don't get Sarasota's collective pulse racing but sell strongly in Venice, only 15 miles to the south, well, that's good information to know.
So: How 'bout the rest of you out there? Chime in, please!


