This past weekend we participated in the Frederick Festival of Arts in Frederick, MD. We did the show last year and had a terrific weekend – perfect weather, big crowds, great amenities and excellent sales.
This year was a mixed bag. The Frederick Arts Council has undergone some changes in leadership. Last year’s show director is gone and her spot was filled by an acting director. The acting director and her staff worked tirelessly to put on a great event but there were some noticeable differences, particularly in artist amenities.
Last year: Welcome reception with free drinks and a big spread of snacks/hors d’oeuvres. Free lunches provided by local restaurants that offered a wide variety of sandwiches, wraps, fruit, etc. that were served in an artist VIP area. Water wagons made regular visits to the booths to offer free cold bottled H2O. Sunday breakfast with lots of options including a waffle station (I think this is right – might have been eggs.)
This year: Welcome reception where artists paid for drinks and the snacks were very limited (salsa/chips, strawberries, mini brownies). Free box lunch – turkey, ham or veggie sandwich, apple, chips delivered to the booth on Saturday. Health department said “No” to that on Sunday. The same box lunch was offered in the VIP area on Sunday. No water wagon. Limited breakfast on Sunday (full disclosure – we did not attend but heard it was just muffins/bagels.)
Bottom line, we think budget issues made for a real dollar crunch. The booths were not cheap ($400 and $475 - corner) so I’m not sure where the shortfall came from but this year was not the same delightful artist experience we had last year. A letter in the welcome pack that explained the situations/changes would have surely gone a long way to mitigate some of the disappointment.
Don’t get me wrong – we’re not looking to get pampered but when you have expectations based on an experience from the prior year, the changes we saw were glaring. Also, I must reiterate that everyone who worked on the show, both staff and volunteers, was terrific. The new, permanent director stopped by our booth and we had a good discussion about the show.
Show specifics: The load-in here can be a challenge depending on your assignment. You will be dollying for sure as the venue is along a pedestrian-only area that lines both sides of a very pretty canal in the heart of downtown Frederick.
We arrived around noon on Friday, had lunch and then parked the van in one of several “artist only” reserved spots that was very close to our spot. After getting the first load to our spot, I went back to the van to discover a $50 parking ticket. Yikes!
It seems there was supposed to be an “unloading” pass in the Welcome packet to be displayed on the dash. Our packet didn’t have one. A quick visit to the parking “court”/ticket-stand about 100 yards away produced no joy. We explained the situation to the show staff and they took the ticket and said they would see what they could do. Welcome to Frederick!
We got set up in pretty short order but with frequent breaks for water – it was very hot.
Saturday dawned clear and pleasant. The show opened at 10AM and by 11:30 we were up about $800. This was going to be great! Sadly, at about 11:35 the temperature had hit about 90 and the buying energy disappeared. The crowd that had been smiling, enthusiastic and eager to shop had become lethargic and almost zombie-like as they moved down the aisles. Sales did pick up again around 4PM but what had started out so promising ended up being pretty mediocre.
Sunday was cooler but off and on light rain and the threat of thunderstorms kept the crowd down somewhat. We had a good day and salvaged the weekend but we ended up doing about 65% of where we were last year.
I know there were some other AFI folks at the show and would love to hear how the weekend ended up for them.
Load-out was an easy dolly as we had arrived at the venue at 6:30AM to secure the best parking spot for our location. (The Loading pass was cemented firmly in place). The show ended at 5PM and we were on our way by 6:30.
We will definitely apply again next year. For the most part, the quality of the art here is very high. I didn’t get to see every booth but I saw no signs of buy/sell
We love the venue, our sales have been good here in the past and suffered this year, I believe, only because of the heat on Saturday. We will lower our expectations for amenities and maybe we’ll be pleasantly surprised.