My wife Sherry, is a painter. She does original studio and plein air works. This is a description of her work we wrote for a recent show application;
"Original studio and plein air works capturing the splendor and harmony of our natural world. My main source of inspiration comes from seeing God’s incredible handiwork in the mountain vistas and captivating countryside of East Tennessee. I also draw upon places visited in our frequent travels, Some of my work aspires to preserve our heritage with scenes of old home places and other structures in their natural settings, All paintings are created with acrylics on canvas using a limited palette."
Sherry does not want to do prints(and I agree). However, my observations from our first two festivals is that the prints are practically the only sales any of the painters are making. We do not expect to make a lot of money on the shows, but we would like to cover time and expenses with enough left over to buy some art, but we have not even come close to breaking even. In two shows, we have sold one $50 miniature. We have received lots of traffic in our booth, lots of oohs and aahhs, lots of compliments from patrons and artists about the work and our display, lots of question and answer sessions regarding specific works, but only one small sale. We love to travel and see new places, we enjoy the atmosphere of the festivals, and we have met quite a few friendly and interesting people, especially the other artists. My concern is that the festivals are not the venue for Sherry's work. I watch the crowd parading by and I see almost no one carrying paintings. Ceramics, jewelry, prints, seem to sell. Our price range is $50 for a 5" by 5" gallery wrapped miniature to $850 for a custom framed 28" by 22" or 22" by 28" depending on orientation studio work. Sherry's plein air works are usually custom framed 11" x 14" or 14" by 11" and our priced at $225. The most common size for her studio work is custom framed 16" x 20" or 20" x 16" priced at $500.
Conversely, in the one juried exhibition at the Knoxville Museum of Art in which Sherry participated, she submitted three plein air works completed that week and one studio piece. Two of the plein air pieces sold within an hour of the exhibition opening.
If the exposure Sherry's work gets at the shows leads to later sales, the expense would be justified, but it is too soon to tell. The chance of winning an award for later marketing purposes and prize money to defer expenses would be another potential justification. If we did make a profit at a festival that money would most likely be used to buy some of the beautiful stuff we have seen from the other artists. We never could remember where the booth with the awesome hummingbird feeders were at our first show. Yes, I am an avid birder.
Even though both of our first two-day shows were plagued by one day of bad weather. Our experience combined with the experiences of other painters on this site, have lead me to question our marketing strategy. In addition all the administrative and marketing stuff has taken away from the time Sherry has to do what she loves, which is either get out in the field and paint or paint in her studio. She loves attending workshops and participating in plein air events which are also on weekends. Although she loves meeting and talking to people, she has little patience for the administrative or marketing stuff, she loves to create. I am trying to fill the administrative, marketing technical, and road crew roles.
I realize our first year or two we must bite the bullet and take all the festivals we can get to build up a resume. This weekend we are doing a small local indoor juried art and craft fair 10 minutes from home at the Tennessee Creates Arts and Craft Fair held as part of the Secret City Festival in Oak Ridge Tennessee. The show is relatively new and mostly craft but would like to attract more fine artists. The Oak Ridge Art Association(we are members) was gracious enough to find space for us after we were rejected by the Whalehead Club, Under the Oaks festival in Corolla, North Carolina and thus missed their application deadline. Fortunately, they had a cancellation and were able to get us in. We do not have to worry about rain and we get to sleep in our own bed. The $125 booth fee is also reasonable.
So my questions for the painter. What marketing strategies should we look to to help pay for our addiction. Are art fairs and festivals the appropriate venue? Which shows are the best for Sherry's style of original paintings? We do not want to stop doing the festivals, we have enjoyed participating. However, do we go in with the idea that we will sell little to nothing at the festivals and find other more effective ways to sell her work.
So if you have a few minutes, I would love to hear suggestions from some of the other painters about what works.
As always, thanks for your feedback and support.



confers the status of Gallery Artist and permits artists to participate in the annual Tall Grass Gallery Artists Exhibit.