TUESDAY: JUNE 18, 3 PM ET
Art fairs not working for you? Not getting into the shows where you know you can sell your work? Tired of being on the road? Looking for a new adventure?
Meet two painters who can say both yes and no to the questions above. Yes, the art fairs work but they wanted to try some new ideas for marketing their work. Where did they turn? Social media!
- In March, Carrie Jacobson, a painter from Connecticut, drove from Virginia to Arizona, painting, doing a show and visiting her dad. She found buyers who paid for the whole trip in advance and she had more paintings to sell when she reached her destination.
- Painter Scott Coleman from Georgia has been doing art fairs forever (I met him at my first art show back in the good old days), but in recent years has been using his blog and Facebook to sell "a painting a day." He sold 365 "Daily Cupcake" paintings in a year and a half.
Imagine -- no rejection letters, no booth fees, no storms, just creating art -- and oh, Marketing! Remember, being an artist is 50% creating and 50% marketing.
Is there some inspiration here for your art marketing?
We'll talk about using a blog, Facebook and, email marketing to drive sales.
This should be very interesting, especially in light of the recent storms in Virginia Beach. Both of these artists have participated in that show and Carrie is participating this year.
Questions you'd like me to ask? Put them in the comments below. You can call in to talk with us: (805) 243-1338.
Comments
Any time, John, click on the Radio tab at the top of this site and it takes you to the page where you can access all of our podcasts. These are really stragetically useful programs that should be especially helpful to you as a newcomer to the business.
Will there be an opportunity to listen to a replay. I have a meeting I cannot miss.
Thanks, Connie!
Hi Kay, at the top of this site on the home page there is a link "click to listen" -- or just put in your browser window: www.ArtFairRadio.com and that will take you there also. It should be a good one. Both of these people have good stories to tell. Scott has been part of this business for 40 years so he really knows the ropes. Carrie is relatively new to the business but full of energy and ready to take it all on.
I haven't listened to any of the podcasts live. How do I do it? This one is right up my alley. Thanks!