For me, beginning my own business was something I sort of 'fell' into. I was feeling pretty lost over the summer. My art has always been a kind of 'blankie' for me, so I began to draw again. For fun one day my daughters and I went to the craft store and bought a block of clay to come home and play with.
Wow, it was like finding a new land to explore. We played that night, mostly just to see what we could come up with. After a few hours in between making dinner and getting the girls off to bed, I realized that no matter where in the house I was, I wanted to have that little wad of clay in my hands.
I sat down and got to work. Trying one thing after another. I played and folded, squished and molded until I created, what I thought to be an adorable little horse. The next day I showed my husband and girls. It was so exciting to see little 'creatures' seem to come to life as I molded them.
I was sometimes overly excited to show them to people. I wanted to hear their feedback and what improvements I could make. People really seemed to like them, enough to pay me money to make them one. At first I was just happy that someone else wanted something that I had created. But these gifts started to add up. So when someone would ask for one, I would only charge them enough money to pay for the materials to make a creature for them. It was great for a while. It wasn't very long before I realized this was something I could really bury myself in. I went to local boutiques and offered them samples to have in their shops. I posted on FB. I made a page dedicated to my art. Then I got frustrated with the lack of interest. "what happened? I thought. "Wan't this the way it is done?" I took the page down. Beginning to get depressed that I had not become an overnight success. I had not realized that the people that are out there making a reasonably decent amount of money, have been doing this for years. I had wanted it pretty much right away.
I researched names on the computer. I thought of so many. It really amazed me to see just how many names I thought were original only to find out they were already taken! I wracked my brain for days. I would pester my friends with various examples to see what they thought. It wasn't until one night that I was up particularly late working with my clay, I set it all aside and decided to go to bed. Somewhere in the middle of the night I thought up the name LemonDropsArt or LDA. It was perfect and exactly what I wanted. I was afraid to look. There were a couple of things but nothing that matched exactly. It was so close...I had to check if it was too close. I asked an attorney {the one I'm married to} We looked deeper into it and it was available {insert cheesy smile here} I decided it was a good idea to trademark my name and so I filled out an application, a pretty lengthy process but relatively straight forward. You can find/fill out an application for your trademark at www.uspto.gov Viola!! The LDA was born.
I had business cards made and left them EVERYWHERE. I opened a shop on Etsy, and waited. For the time, my big sister was my biggest customer. She bought just about everything I could make. I started putting things up on ebay, and waited. I would check everyday and see...nothing...Finally I decided to 'take a walk around Etsy' I Favorited one lady's shop, who made similar creatures to me. I messaged her just to introduce myself. I looked at her shop even deeper and realized she had SEVERAL sales under her belt. "LIGHT" I asked her what her secret was. {This was the first correct thing I had done during this whole thing} She was WONDERFUL. I am still one of her biggest fans and we still keep in touch =) She taught me about patience. She shared with me her trials of when she first started and it was because of her, I opened a new FB page for my art. I no longer focused on how many people my posts were reaching. I was focusing on the content of my posts. Gradually more and more people were taking notice. Then one day *message* One of my figures sold to someone who WASN'T related to me! I was so excited! "I did it!! I did it!" I told myself all the way to the post office.
There I realized a whole new set of expenses and issues. What is the best way to send my creatures? Which service is best? What about packing materials. I soon realized the serious lack of a well thought out plan. I sent the item off to it's new home and drove home with a mixture of euphoria and anxiety. 'Am I charging enough to compensate myself for the materials to make the figures and the cost of packaging and shipping them? I definitely wasn't adding in the time it took me to create something. Because honestly, at the time I think Michael Angelo could have finished the Sistine Chapel faster. I had to recalculate everything.
I had to really think about this. What should I charge? What is reasonable? I have yet to figure out exactly what is right. In fact there may not be a 'right' but I think I have at least discovered what is fair. I am finding that people want fair. They want to know they are getting something wonderful for their hard-earned money. They want to know that they are not being taken advantage of. People are you, and me. I put myself into their shoes and looked at it from that point of view. Taking into account my costs, and now I am able to account for time. {Since I am getting much quicker and improving on my skills} It isn't perfect yet. When I write to you again, I will share with you the formula that I found. It is really a wonderful way to calculate what I spend vs what I charge.
I am still new to this and I am by no means 'supporting' myself yet, but I have patience and I push myself everyday to learn more and to improve my skills. I cherish every tidbit of advice I have been given so far. 'Shoestring budget' is how I refer to myself. I love that phrase and I got it from one of my heroes Heather Wells {you can find her on youtube}
My sculpts have come a long way from the 'rough little horse' in the beginning, and I am inspired by all of the other artists out there. There is SO much I still need to learn.
I hope that I will create some form of impact on the world through art, in some way. Thank you for reading =)
Until Next Time,
Alicia


Please contact Scott Huntley, Executive Director at (614)221-8531 or 

Timonium, MD (outside Baltimore)








$2,500 in cash merit awards



