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c2e5cdf6-b2ac-4f31-bc28-4c6231072eb1.jpg May 11-12
Bethesda, Maryland
Presented By: Bethesda Arts and Entertainment District
140 Artists
Deadline: December 21

Application Fee: $35       Booth Fee: $450-$900

Downtown Bethesda, MD, a lively urban area renowned for restaurants, shopping, galleries and theaters. Bethesda, a state-designated Arts & Entertainment District, is located adjacent to Washington, D.C. and is one of the most renowned and affluent communities in the metropolitan area.
 
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Artist amenities include breakfast and lunch for participating artists and 24-hour security. Volunteers will distribute beverages and booth sit. All booth locations are accessible by vehicle for set-up and tear down. All original fine art and fine craft is eligible, including ceramics, clothing/fiber, furniture, glass, jewelry, mixed media, painting, photography, printmaking, sculpture, wood and other. A jury will select award winners from on-site evaluation.
 
Artists must be 18 years or older. Artist must be present throughout the festival. Artists may apply in more than one category; however they may sell work only in the category in which they have been accepted. Reproductions of original work are permitted, but must be displayed in browse bins ONLY. No framed reproductions allowed. All work must be created by the artist. No mass-produced, commercially manufactured work or work manufactured from kits or molds are eligible. No light weight pop-up tents will be permitted.

Every booth has a corner at no additional charge.

487393c5-6b34-43f9-92b7-abca0cdaa5fe.jpg New this yearThe 2017 "Bethesda Fine Arts Festival" was ranked #69 on "Sunshine Artist's Top 100 Best Fine Arts Festivals in the USA."
 
Applications are reviewed by Festival Director, Catriona Fraser, Head of Marketing for the Bethesda Urban Partnership, Stephanie Coppula, and a member of the Bethesda Urban Partnership marketing team. 
 
Award Winners from the previous year's event are pre-juried and invited to participate. A panel of 3 invited jurors will select the award winners from on-site evaluations during the event

More Information:  www.Bethesda.org
Contact: Catriona Fraser, cfraser@bethesda.org(301) 254-0586
Read more…

Call for Artists: Old Town Art Fair

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Chicago
250 Artists
Deadline: December 15
Application Fee: $40    Booth Fee: $625
                             
Perennial Favorite 
Now with Friday Set Up

Exhibiting Artists often name the Old Town Art Fair as one of their most successful events of the year. The enthusiastic collectors, family-friendly atmosphere and helpful neighborhood volunteers make it a favorite. Hear what artists have to say. 

Considered one of the top Art Fairs in the country by artists and buyers alike, the Old Town Art Fair has been voted #1 in the country for the past three years in a row by ArtFairCalendar.com.  This fine art fair takes place the second weekend of June in the heart of the charming Old Town Triangle Historic District on Chicago's North Side.  There are 250 artists, an estimated 30,000 art lovers, a Garden Walk, Live Music, Food Court and Children's Corner.
 
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Hundreds of volunteers team up 
with neighborhood residents to produce this exceptional show on behalf of the not-for-profit Old Town Triangle Association.  All proceeds benefit neighborhood preservation, art and cultural programming and youth groups.

The Old Town Art Fair also offers:
  • Artists' Breakfast -Continental Breakfast is available Saturday and Sunday morning
  • Artists' Aid - Girl Scouts distribute refreshments to the Artists during the Fair
  • Booth Sitting - available Saturday and Sunday afternoon.
  • FRIDAY SET UP!
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"The 2018 Old Town Art Fair was my best show ever. 
Not just at Old Town, or Chicago, but anywhere. Best. Show. Ever." 
Exhibiting Artist
 
Contact: Barbara Guttmann, info@oldtownartfair.org,  
(312) 337-1938
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Digital Artist Opens a Gallery: A 2-year Report

I've been doing art fairs for many years exhibiting my digital paintings (prints). A couple of years ago my wife, Marcia, and I opened an art gallery in the resort town of Douglas, Michigan, right across the river from Saugatuck. This area is billed as "The Art Coast of Michigan" and boasts 30-plus art galleries. We opened the gallery because we're getting old. After many years we finally figured out how to make money at art fairs, but they are so much work! More work every year. We thought, maybe we can make a living selling art at a gallery and make a living that way.

We work hard at it. We decided to make our gallery a niche gallery specializing in the growing area of Digital Art. We recruited some of the best digital artists on the art fair circuit, Chuck Wimmer, Ed Myers, Jason Brueck, Kate Harrold, Tanya Doskova, Geoff Harris, Susan Littman, Dewey James and Nels Johnson. And, of course, myself as well. Since its my gallery, I get to show lots of my own artwork. We pay artists 60% of sales.

We're making more money in our second year at the gallery than in the first year. But not enough to take the place of art fairs. Our dream of gallery sales taking the place of art fairs is a long way off. We continue to exhibit at art fairs. They are just too profitable to stop. But here's what I've learned. The gallery is making money, just not enough to supplant the art fairs. The combination of art fairs and gallery sales have definitely increased our income. We've also found that our contacts at art fairs help drive people to our gallery, and vice versa. So, our ultimate audience is greater.

We've also made some good friends and business attachments with the digital artists we represent at the gallery. It's kind of fun showing other artists work. And, although we're not gonna make any of them rich with their commissions, they all seem to be happy with an extra check now and then. Another advantage to showing at art fairs is that we can often connect with the artists we represent and exchange new artwork for the gallery.

They say it takes five years for a good retail business to be truly profitable. Maybe in another three years we can drop the art fairs. But, for now, we'll continue doing both and we'll continue recruiting new digital artists for the gallery. There seems to be more of them art art fairs every year.8869190054?profile=original

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116ca0c9-0b4c-48b5-8204-5e11ae2f66f3.jpg May 17 - 19
Reston, Virginia
Presented By: Greater Reston Arts Center
185 Artists
Deadline: December 15
Application Fee: $55     Booth Fee: $525
The Northern Virginia Fine Arts Festival, now in its 28th year, is one of the "top five" outdoor art festivals in the country with a long-standing reputation for showcasing high-quality hand-crafted, one-of-a-kind artwork in a dynamic outdoor setting that draws affluent and knowledgeable clientele. It is Greater Reston Arts Center's largest annual fundraiser.

The 2019 Northern Virginia Fine Arts Festival is a three-day juried event, with a sophisticated buying audience located in the unique outdoor shopping destination; Reston Town Center in Reston, VA an affluent suburb of Washington D.C., ranked #4 of the wealthiest counties in America, by Forbes Magazine! The event attracts art lovers, affluent homeowners, corporate executives, and design professionals in addition to the broader community. Our highly-anticipated cultural event draws up to 30,000 visitors and there is FREE garage parking all Festival weekend courtesy of Boston Properties.
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What is new this year?
This year we are pleased to announce the following changes to give our artists the best possible show experience. These unprecedented changes are a direct response to the comments and suggestions we have received from our artist surveys.
  • Applications are on ZAPP
  • Increased booth footprint by half a foot (easier setup)
  • Limited to 185 artists (down from 200 due to booth footprint increase)
  • 3-day event with Thursday full day set-up, unload next to your booth
  • Complimentary GRACE membership card entitles the artist (and table of up to 6) to 20% off main menu at our partner restaurants
  • FREE artist parking Thursday-Sunday. Located in on-site garages for passenger vehicles and in a secure offsite lot for oversized vehicles (with free transportation options for our artists to and from that site each day)
  • FREE patron parking during the three days of the art festival
Marketing:
We are committed to elevating the profile of our Festival and reach new audiences. To that end we've made a contract with a professional public relations firm to develop an aggressive marketing and promotion campaign to better market, recognize and celebrate our Festival artists. 

We also have a strong outreach campaign for social media, radio, and television, which includes both paid and trade advertising. We negotiate for well-placed advertising in prominent magazines and newspapers, arts focused catalogs, and online Going Out Guides.
 
Testimonials:
"The show is extremely well organized, and volunteers were frequently checking   to see if we needed anything. Most importantly for us, the clientele was   knowledgeable, enthusiastic about my work, and bought lots of it!" 2018 Printmaker via AFSB 

"This is one of the best-run shows we have ever done! The volunteers were   outstanding.2018 Exhibitor
 

Contact: Erica Harrison, ericaharrison@restonarts.org, (703) 471-9242
 
Like us on Facebook  View on Instagram
Read more…
eb8bab83-c8b0-4a05-b58c-66c4f17553a2.pngApril 6 & 7
Ridgeland, Mississippi
Renaissance at Colony Park
Presented by: Ridgeland Tourism Commission
100 artists
Deadline: December 6
Application Fee: $30; Booth Fee: $250 for 10x10 space
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Held in the mild and refreshing days of early Spring, the Ridgeland Fine Arts Festival presents artists and their work against the splendid setting of Renaissance at Colony Park, a regional lifestyle center renowned for its shopping, dining and entertainment as well as for its graceful Old World architecture inspired by the cities of Europe and the Mediterranean.
 
The City of Ridgeland has grown from a quiet suburb of Jackson, the state
capital, to a vibrant hub for the arts and a premier retail and dining venue.

The Ridgeland Fine Arts Festival is presented by the Ridgeland Tourism
Commission who develops and implements a robust regional marketing
campaign.  All proceeds are used to produce and promote the show.

Santé South Wine Festival, an international showcase of the world's premier
wines and some of Mississippi's most succulent culinary delights, will be held in
conjunction with the Ridgeland Fine Arts Festival.
 
Why you should join us:
  • The timing of our show works well for routing with some of the spring Texas shows and events in Atlanta and New Orleans.
  • The Ridgeland Fine Arts Festival was recently named the "Top 20 Events Champion" by the Southeast Tourism Society.
  • Recognized by AAA's Southern Traveler as a Southern Travel Treasure.
  • Easy, convenient and leisurely load-in and load out
  • Free, convenient artist parking
  • Affordable $250 booth fee
  • $7,000 Cash Awards
  • Wi-fi throughout festival site
  • 10' x 10' booth spaces with 1' buffer and ample storage
  • Hyatt Place Jackson/Ridgeland is adjacent to the festival site and offers special show rates for artists.
  • Limited to 100 artists
Marketing:
The Ridgeland Fine Arts Festival is presented by the Ridgeland Tourism Commission who develops and implements a robust regional marketing campaign. All proceeds are used to produce and promote the show.
Contact: Bob McFarland, bobmcfarland2@hotmail.com(253)344-1058 
 
 
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Find more art fairs looking for artists: www.CallsforArtists.com

 

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Why didn't I get into that show?

IMPORTANT! If you ask yourself that way too often please take advantage of this free open blind jury. Watch the jurors for this show in action. Spend time, spend money to be there, it is worth it if you are serious about being successful in the art fair business.

You are invited to attend the blind jury process
January 26 & 27
Columbus, OH
presented by the Columbus Arts Festival
The Westin Columbus, 310 High St.

Please contact Sean Kessler,
Festival Director, at 614-221-8625 or skessler@gcac.org
for the weekend's schedule or to RSVP to attend the jury
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Call for Artists: Lakefront Festival of Art

81df44ff-721f-4e31-a603-36f1b556acba.jpg June 21-23
Milwaukee,WI

Presented By: Milwaukee Art Museum's Friends of Art
180 Artists
Deadline: December 7
 
Application Fee: $35  Booth Fee; $500

Named one of the top art festivals in the country, the Lakefront Festival of Art is a fine art showcase on the shores of Lake Michigan. This three-day fund-raising event has evolved from a gathering of a handful of artists in 1963 to a vibrant, wide-ranging festival that attracts close to 30,000 attendees and more than 180 jury-selected artists from across the nation. 
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The festival takes place inside the Milwaukee Art Museum's spectacular Santiago Calatrava-designed building, as well as on the adjoining outdoor museum grounds featuring state of the art Clearspan tents. Enjoy the festival rain or shine, indoors AND outdoors! (Indoor booth availability limited, based on first come, first served basis.) 
Patrons love the indoor/outdoor event and fill the parking lots early. Many make the trek for the one-of-a-kind art exhibited at the festival, the wide range of activities and the museum's beautiful lakefront setting. This is the museum's largest special event and is highly visible, with setup and parking close by
Marketing:
In 2018 marketing and media coverage accounted for a total of 16.3 million impressions with social media posts reaching LFOA Facebook friends, 69K Milwaukee Art Museum Facebook followers, 20K Milwaukee Art Museum Instagram followers, and 48K Twitter followers.  The LFOA website saw 76K page views, with 22K unique users, and 64.2% new page visitors.
 
Awards: 
A total of $10,500 in awards will be presented. Ten awards of $1,000 each to be given where excellence is determined by the jurors. The remaining $500 is awarded to the winner of the Sculpture Garden media/category. Awards are based on the artist's entire presentation. The top ten award-winning artists are invited back to LFOA for the following year without jurying. 
f66df903-bdc2-4604-94b3-808c2c65bba0.png Jurors will also select Honorable Mention award winners, all of whom are invited back to LFOA for the next year without jurying. LFOA typically receives roughly 1,000 applications for up to 200 booth spaces. Approximately (25) of those spaces are reserved for artist advisors, past award winners (selected by the previous year's jurors), the annual poster artist and the design award competition winner.

APPLY: https://www.zapplication.org/event-info.php?ID=7036
Learn more: http://lfoa.mam.org
Contact: Courtney Kihslinger, courtney.kihslinger@mam.org
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March 23 & 24
Naples, Florida
Presented By: Naples Art Association 981f2e2a-5c09-43a5-9ffd-62880481e2fd.png
250 Artists
Deadline: December 9

Application Fee: $35    Booth Fee: $450

Located 100% Outdoors on 5th Avenue South

Naples, Florida is home to a robust and successful tourist industry. The county saw 1.03 million visitors in the first six months of 2017, a 1.5% increase over the same months in 2016. In the first six months of 2017, approximately 49% of visitors enjoyed shopping and 16% of visitors enjoyed attendance at an art gallery, show, festival or fair. Over 504,000 visitors enjoyed browsing and shopping for art at festivals et al. as part of their visit to Naples.
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This juried show has openings for 250 artists looking to show in the popular seasonal destination, Naples, Florida. Over 37 states and 3 countries were represented last year. Show guests enjoy the set-up along the main street and can take advantage of free off-site parking for the festival. 


 

The quad setup for artists affords every artist a corner booth and great visibility. Engaged shoppers, looking for that last minute purchase opportunity, make this show a great opportunity to share more of your creations.


 

Marketing:
  • The Naples Art Association hosts one of the last major art shows of the winter season on the elegant Fifth Avenue South in Naples, FL. 
  • A favorite show for artist enthusiasts, and collectors, rated in the top 7% in the Sunshine Artist Top 200 survey. 
  • This show benefits from significant media coverage that includes articles written by major local print news sources. 
  • Paid advertising in print-media and communication resources includes: multiple advertisements in print publications, online advertising across the state of Florida on popular national news websites, a significant social media campaign engaging members and friends of Naples Art Association and multiple radio advertisements during the week prior to the festival. 
  • The upscale Fifth Avenue South shopping and dining district is the site for this fine art and fine craft festival and is a favorite destination for locals and visitors alike. 
Our jurors' panel consists of independent jurors selected for their in-depth knowledge and experience in multiple mediums. A diversity of backgrounds and skills are sought, including working artists, educators, fine art and craft gallery owners, and museum directors/curators. It is the policy of the NAA to select a new panel of jurors for each show to allow for a fresh perspective.

 

More Information: naplesart.org
Contact: Maureen Roberts, Maureen.Roberts@naplesart.org, (239) 262-6517

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Find even more art fairs looking for you: www.CallsforArtists.com

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8869188469?profile=originalIt's HERE! Sign up now for the art fair business's happiest event of the season! Join an ArtFairInsiders.com tradition!

Welcome to the 7th annual AFI Secret Santa. Secret Santa 2018 represents the 10th annual kickoff of gifting and good wishes for the art fair community.

Over the years, artists from around the world have come together during Secret Santa for a common theme—to spread goodwill and joy to one another, through the spirit of giving and receiving happiness.

In our seventh year, we invite you to join us once again, in a time where love and optimism is needed across the globe. At AFI, we rely on the kind hearts of our members to shine a little light during the holiday season, and this year is no different.


Last year 85 artists and show directors sent through gifts through our exchange, one heartwarming gift at a time. This year, join us in keeping the tradition going!

HOW DOES THE EXCHANGE WORK?

  • 1. Sign up* & get matched

    Once you have notified me you want to participate I'll add your name to the email list at DrawNames.com. Next you will receive an email from DrawNames.com. You must click the link in that email "JOIN THIS GROUP". That will take you to the sign up page. Do that and you will be registered to participate. (If you do not signup at the link you will not be included in the drawing.)

    Contact me to let me know you want to be included in the exchange.

  • The morning of December 5, 2018, we will close signups and our computer program will choose who you should send a gift to (this is the most important part; this is about the giving!). If you have not signed up by responding to our emails from DrawNames.com, you will not be part of this year's matching.

  • 2. If you participated last year you must still sign up
  • 3. Find the perfect gift** & send it

    Once you receive the email from DrawNames.com with your match's information, you'll have until December 17, 2018, to ship your gift.

    When you ship it, come back here to tell us you've shipped it.

  • 4. Receive a gift from your match

    When you receive a gift, you'll need to come back here and post an amazing thank you note, hopefully with photos!

  • 5. The best photos and thank you note will receive a prize

*When you sign up at DrawNames.com be sure to fill out your wish list with some suggestions for your own personal Santa: color preferences, your interests, dream wishes. Also at that time include your mailing address so your Santa can get your present to you on time.

**This is not about buying a gift, this is about sharing your creativity. Gifts should be made by you or handmade preferably, maybe from an art fair. Suggested dollar limit (if you're buying) $25.

Curious about our gift drawings? Put the words in the search box up above "Secret Santa" and you'll find lots of fun and good wishes.

Read more…
d1ac335e-8391-4573-8aa3-ad30e891d98d.pngJanuary 19 & 20
Venice, Florida
Venice Airport Festival Grounds 
Presented By: Venice Nokomis Rotary
Sat. 9-5; Sun. 10-4 
100 Artists
Deadline: December 1
Entry Fee: $240     Application Fee: $30    Sales Tax: $16.80  
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Please join us outdoors at the Venice airport festival grounds at beautiful Venice, FL, on the Gulf. The Festival attracts thousands of Southwest Florida residents and visitors. The Festival is proud to feature the work of established Artists and Crafters.
  • Best in Show
  • Category Prizes
  • Merit Awards
Amenities:
  • 24 Hour security
  • Artist parking behind your booth
  • Friday setup and drive to your booth to unload
  • Morning coffee and donuts 
  • Exhibitors buffet Saturday night   

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More Information: venicenokomisrotary.org
 

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Find even more art fairs looking for artists: www.CallsforArtists.com
Read more…

Maitland Rotary Review, 11-17 & 18, 2018

Maitland Rotary Art Fest

This, our first Art Fest experience, was held last weekend in Maitland, FL a suburb Northeast of Orlando in absolutely gorgeous weather… the kind that makes you feel “Life is Good!” The actual venue for this event was Lake Lily, a beautiful small lake with community facilities, nice walking trails and plenty of lakeside set-up spaces. Electricity was available for many of the sites within reasonable distances, good bathrooms nearby and fine interior spaces for the Artist’s Breakfast and High School art show. Run by the Maitland Rotary, the show is an example of the good works done by many charitable organizations and I don’t know what more they could have done to make things go smoothly for the artists attending. Hot coffee and Krispy Kreams in the mornings, chilled water bottles in the afternoon and constant attention by wandering Rotarians in addition to the general excellence of the venue made the show a pleasure to participate in. Knowing that this one event is THE fund raiser for the Rotary’s yearly charitable efforts should make us all feel good about where our booth fees are going.
Thank goodness for the early set ups available on Friday. We took over 5 hours to get the tent up and loaded with our inventory! After a 5 hour drive and that work, I was pretty busted Friday night. Great local dinner at Ravenous Pig in Winter Park followed by a heavy crash at the local Sheraton. And all of a sudden: it’s Showtime.
Show started at 10AM and by 11 I had my first selling experience as a generous and kind couple came by loving my stuff and actually following through! I had a major fear of mishaps with the card reader and sure enough, I must have willed the problems into existence. I stood like a fool trying to get the reader to work. Sweat started to pop out on my brow. I began to mutter. Oh, oh! Why Me? I went back through the process a half a dozen times. No! No! Then, I discovered that the reader wasn’t paired to my phone. I didn’t know you had to do it every time you turned things on. Most of my Bluetooth stuff stays paired once you get it connected. Oh well, what a relief when the phone indicated a transaction had gone through. I had my first sale. Two prints and about 2/3s of the booth fee.
This early success was followed by “Zero!” Many, many folks stopped in and the compliments were abundant. Anyone figured out how to turn a compliment into a tank of gas or a sandwich? Me neither. However, I found out that I really enjoyed just talking to folks and joking around. Wish I had sold more, but still wouldn’t trade the day. Probably the epitome of the experience was the fellow artists neighbors. Just plain great people and so willing to help the novices out and offer advice on one thing or another. Artists are just a super group, course we all knew that.
Debbie the painter across from us sold an original (sort of Degas-ish ballerinas about 24” x 24”) and a couple of prints that first day. She was pretty high. Nancy, the very talented illustrator next door had a steady stream at her tent. She had etchings, giclee’s and prints from around $60 to a few hundred dollars each. She sold but said everyone was nickel and diming her to death. Probably the most successful booth was the “Melted Crayon” artist next door. She probably sold several thousand bucks work of melted crayon Snoopys and Batmen. At the end of the show she had the biggest grin of anyone I saw!
Walking around and talking to other artists, however, most felt that the show was awful for sales. I talked to artists who said the show produced less than half the revenue compared to several years ago. Most said if they made half as much as they used to they’d consider it a moral victory. Reasons included: so many new shows, so many new artists who generate art off their computers, a lack of control by promoters who start shows where they shouldn’t be held and then have to let in applicants who are more craft oriented or even buy their stuff and resell it. The high booth fees were a pretty constant complaint. I saw at least a hint of disgust on the faces of many pros.
As a general business principle, it seems that the booth fees should be set at a point that all, or most, of the applicants should be able to cover their nuts. Yet, I heard many say they didn’t do even that well. And I’m one of them!
On Sunday, we did sell one more print, which got us close, but not quite. Then things went dead on the buying front. Plenty of dog walkers and young folks sipping beer. Lots of Looky-Loos. But the cards stayed in the pockets. Still great talking to everyone and people watching. We had a good time in spite of the poor sales.
I’m not too discouraged about that. I think I now understand what I’d been reading in blogs. One needs to pick the venue that appreciates the kind of art one does. My stuff is pretty modern and a bit edgy. Had a lot of artists tell me we’d sell like crazy in Coconut Grove or someplace like that. I just may not do well in smaller, more provincial events. Also, a lot of my pieces have a real local Southwest Florida Gulf Coast vibe. So, maybe shows closer to home. Course all of this speculation could just be rationalization, but I’m hoping it’s more of a working hypothesis.
Crowd size is another area of speculation but I doubt, if the truth was known, that 4K attended this event the whole weekend. Maybe more like 2K. I asked the Rotarians but they didn’t know the number. It seemed like a hundred or two people came by my tent every hour. For these abbreviated days that adds up to maybe 1500 a day or so. Certainly not the huge numbers I’ve read about in some of the bigger shows. Coconut Grove claims 350,000 visitors! I’ll believe that when I, and if, I see it. (waitlisted!)
Overall, great start to this endeavor. It was a small and simple show with a lot of attention from the Rotary and generous set up and take down opportunities. Not feeling badly about low sales. I just think it wasn’t “My Place.” Hey, we survived and are looking forward to the next one. And what a great community the Art Fair population is. I feel fortunate to have joined up.

Read more…
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This is your chance to apply for an incredible exhibition opportunity to sell art at
the 29th annual 
Cherry Creek Arts Festival, July 5, 6, 7, 2019! 
Denver, Colorado
260 Artists
Deadline: December 1
Application Fee: $40  Booth Fee: 10x10 $800; Corner $925.
$350 Emerging Artist Program.

* Average artist sales $12,870 (as reported from the 2018 artist survey)
* Over $1 million in marketing and advertising the visual artists
* $30,000 offered in artist purchase awards 
* 330,000 annual visitors hosted over the festival weekend
* Projection jury process
2018 Artist exhibitor: 
"All in all one of the most well run, profitable shows of my year. Hope to see you in 2019! Well done!!"

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You can apply now at Zapplication.org.

To apply: Create an online artist profile; Prepare and upload your images; Complete the application and submit before the deadline of midnight (MST) on Saturday, December 1, 2018.

Higher than average sales are attributed to the event's location in the heart of Denver's beautiful and affluent district of Cherry Creek North, an educated art-buying audience of 330,000 annually, and over $1 million in multi-mediamarketing campaign.  Purchase Awards: Over $30,000

Best regards,
The CherryArts Team
July 5, 6 & 7, 2019
(303) 355-2787
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Look what I found in our archives -- an excellent article from artist Ginny Herzog from March, 2009. You remember 2009 ... scary days for our country and art fairs.

8869188074?profile=originalGinny has now been doing shows for over 30 years and continues to be enthused about the life style and her ability to earn a living standing on street corners across America.

"Hi Connie,

Here are some of my thoughts on the Art Fair Business. It requires:

1. Creativity
2. A positive attitude
3. A gambling mentality

Yes, this is a great business, but you need to have a creative, positive attitude with a gambling mentality to survive.

1. Creative - continually coming up with different ways of marketing, depending on the economy. Bringing more affordable work to the market without compromising the integrity of your work. I may have some questions for you regarding blogs, as I see this as a possible tool to get the word out about new "ventures" and experimental marketing ideas.

(Ginny sent me this info in September, as you can see since then I have been blogging my little heart out -- actually for two years now. I do believe it is a great way to keep yourself in front of your customers.)

Mailing out postcards has been an effective marketing tool for years for me. However, More customers are reluctant to give out their postal addresses, instead, preferring email contact. So I am trying to put the contacts in folders by geographical locations. Two programs I am considering for email marketing are iContact and Constant Contact. Have you used either one?

(Ginny, I have had a Constant Contact account since 2004. It is an excellent program as it continually updates my contacts, takes care of spam, unsubscribes, subscribes, etc, and worth every penny. I currently have over 11,000 subscribers from all over the country.)

Also, I am thinking of self publishing a book of my images. Many of my most passionate collectors are architects, engineers and designers. I don't have the finances to invest in publishing but love the idea of self-publishing. One companies that interest me are Blurb. http://www.blurb.com/, and Lulu. http://www.lulu.com/en/products/.
I will look into others, as well. Have you had any experience with publishing?

(I have done promotional work with an author whose books are published by a traditional publisher. But I have done lots of research in the publishing business, including self-publishing. You might want to take a look at this book for more ideas: The Frugal Book Promoter by Carolyn Howard-Johnson. Self-publishing on demand seems ideal for your purposes. You might check out this link also: xlibris.com. Also, I'd search Amazon.com for books on the topic. I'd bet there are online discussion groups on this topic.)

2. Positive attitude
- I believe artists today need to have a positive attitude in order to survive, particularly with all of the negative news and energy in our business. Rejections from shows and poor sales constantly beat the artists down. But if you can't keep a smile and positive attitude in your booth, it will be difficult to sell yourself and your art.


(There is a thread on this site where they are talking about "snarling" artists. Yes, you know who you are. Somehow, I'm thinking, snarling at customers doesn't quite work:) Constantly staying positive is sometimes pretty hard, but this is partly a hospitality business, not a place for the asocial or introverts.)

3. Gambling mentality - We need to try new markets, new approaches to reaching our customer base, new body of work - all with possibilities of failure but with opportunities to learn and move forward from mistakes. Each trip to a show is a gamble.

(You are right on that one, Ginny. Each application, each trip, each approach to a customer is a gamble. I sometimes think art fair artists are so addicted to this business because of what Buckminster Fuller calls "intermittent reinforcement." Bang, bang, bang, winner, bang, low end sale, bang, bang, more money, etc., keeps us coming back for the "winner".)

You are someone who uses all of the above, Connie. And, I admire you for that.

Ginny"


Thanks Ginny, for the thoughts above. I appreciate hearing from you and wish you great shows this year.

Visit Ginny's website: www.herzogart.com to learn more about her and view her work.

What would you like to share? Write me a blog post and I'll see that it gets good exposure. Your fellow artists are definitely interested in what you have to say.

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Old but New

Reading through the various posts, it seems that Reviews of Shows are a sought commodity. Thus, I thought I'd do a little blog-journelling, as I am getting ready to jump into the Art Fair scene for the first time. Might be worth a few laughs for you, the experienced artists out there, as you read about the various shenanigans I get into as I go along. Here's where things stand today:

1. Who am I? I'm an old retired guy who has been a closet artist for life. A few years back I started participating in local  juried art shows with some success. But it seems that the big problem here is distribution and exposure. The juried art show (not fairs) arena is loads of fun but awful for sales. The Gallery setting seems like the totally wrong environment. 50% commissions? Absolute exclusivity? Yikes! It's like my piece could, maybe, be seen by a few dozen folks in a whole year. Not too promising. So, I rejected that and decided the best way to get both exposure and feed-back was on the Art Fair stage. This remains to be seen but, at least, is logical. Galleries and Art contests? Not so much.

2. So, I went out and bought a tent. After checking around for something economical I found that there is no such thing. Only flimsy vs. solid. Or: cheap vs. expensive! I bought a Show Off Canopy which will likely take me a couple of seasons to pay off. But, it looks like it'll stay put in a rain storm, so you do what you gotta' do. This ain't my cub scout pop tent. Heavier than you know what and just about that clumsy to cart around as well. I've put it up a couple of times now. First time: 5 hours and that's without placing art! Second time was more like 2.5 hours and with the art hung also. I've put the right corner in the left corner and the up in the down. I've put the top on upside down and the back door in the front. I forgot to put the center bar attachment in for the half wall and had to fake it in with a piece of PVC that I lashed on. I've fallen off stools, rammed my head through the netting and punched holes in my skin with various pitcher hanging devices. I'm pretty bruised and battered and my first show is this Friday! Still have my right ankle wrapped in ACE after nearly breaking it stumbling around trying to get set up. Whatever!!

3. My first show will be the Maitland Rotary Art Fest on Lake Lily. Beautiful looking park, but I really have no idea of how to judge it for the stated purpose. Sure looks like they know what they are doing however. I've gotten plenty of good communication from them at this point and have confidence that the management of the event will be professional. I'm hoping because I gotta' believe I'm going to need help at some point over the weekend. Thank you Kelly Feist for all of the great effort in my behalf so far.

4. I thought I had the inventory issue handled but it seems like no matter how much effort one has put into creating art, there is always a lag on the production side. Those 10 or 20 prints of pieces that seem just "sure" to sell, turn out to be 2 or 3 finished pieces as time and energy run low. I keep telling my wife that we'll be the tent that sold everything! She says: "Yeah, cause we got nothing to sell!" Well, it's not quite that bad but I can see that working on that inventory (which doesn't sound that much like an "ART" word) is going to be a big deal each season. I think by the time we get to the second show, Cape Coral in January, I should be in good shape.

5. Of course I had to plunge in on a Card Reader. For all of you who are pros at this, the Card Reader thing is kind of intimidating. It seems like the one key thing that could spell disaster for an artist. My first one didn't work right, so I'm on issue #2. While it has processed a couple of fake purchases that I ran through, I'm not going to be a believer until that first transaction succeeds. Everyone says this is no big deal but being a typical artist with math and technical skills that sometimes don't come along for the ride, I'll have to wait and see. Definitely an area of anxiety, though. Gawd! What if I run off without it?

6. All this art of mine fits in a big DEWALT container-cart which is very convenient. Except that it weighs about  200 lbs! I'm going to roll it into the SUV with a ramp. It's sketchy. The tent weighs another ton or so. Hope I have some punch left after set up! Hope the excitement of doing the first show will carry me.

7. Okay! Just back from Office Depot where I bought business card and brochure holders. I'm printing up a bunch and hope to start that "on-line presence." I'm also trying to solve last minute problems like I didn't realize Daylight Savings Time was going to make it dark at 6 PM. Need to come up with some kind of lighting pronto or I won't even be able to take my tent down at night. They have told me that electricity is available within 30'. Probably lug along an extension cord and 2 or 3 clip on utility lights. I guess if things get rough, there is a Home Depot somewhere close. 

8. My next post will be an actual review of this show. What kind of things should I cover? Additionally, I'll be attending Cape Coral, Hyde Park, St. Pete, and possibly Coconut Grove (#8 on wait list presently), and have applied to a couple others that I haven't been informed about yet. I'll review all of these and continue with side notes about what the entire experience has been like so far. I'd have to say I'm very complimentary of the Maitland Rotary folks at this juncture. I'm pretty sure this is going to be a good show and a good time.

Cheers, the Laugh's on Me!

Rick Plummer

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This is always on the first full weekend in November. It is three days, ending at 5pm on Friday and Saturday and at 4pm on Sunday.

In my humble opinion this is the best fall show to do in Florida, nobody else compares.

Also Pensacola is a very cool town to hang out at.

Lots of good seafood bars and restaurants (more about them later), easy traffic, cheap lodgings, a mellow setup and a great wholesale seafood outlet to stock up on Monday morning.

Plus, most artists make at least $3-4K here, and some make more, and sadly, a few do badly here.

Hey, that is the art shows biz in a nutshell.

Well, there is lots to talk about. So I will begin with my journey there.

OK, crank up the Siri XM, tune it to Tom Petty Radio, listen to Last Dance with MaryJane, set the cruise control at 75 and let us get rolling.

I now live in New Smyrna Beach on the Atlantic Coast. So all my travel times have changed. Previously, living in Tampa, this was a nine hour run, course you gain an hour going into CST when you cross the Applachicola River On I-10.

Made it there in seven hours. Tom was wailing all the way.

Setup for the show was on Thursday.  I left on Wednesday. Gotta get Position A for the van which I leave on the street near my booth all show.  There are only about six available spots on the street.  I used Lyft to get to our AirBnB.  My first time using them.  They were perfect, and cheap.

Do not get on me about depriving some Show patron of a parking spot. Those spots get grabbed way before any patrons show up.  If you ever do the show, you will understand me.

Position A is vital, especially as we age.  I am now at that ripe old age of 73.

I roomed with my NSB buddy Phil Hall, the jeweler.  He found a cherry AirBnB a mile from the show.  The accommodations were awesome.

Thursday, setup day, was supposed to have vicious weather, high winds with copious rain.  Artists could start setting up as early at 8am.  We all had staggered times.  People in the park get the first times, then ones on the perimeter facing out to the street are next, then booths on the street, like mine, are last.

It rained like hell all morning, then wimped out to light sprinkle by 11am.  Most artists adopted a wait and see. By noon, the majority were setting up.

I was done by 5pm  and headed to dinner at the FishHouse Restaurant which is almost right across the street from art show.

This is still one of my favorite places.

Sits right on the bay, classy settings inside and reasonable prices for fresh seafood.

Shrimp a Ya Ya, which is shrimp and grits, is a deal at $19.95. It will fill you up.

I Lyfted back to the BnB and got to watch Netflix while sipping Knob Creek.

Friday dawned with perfect almost chilly weather which keeps the folks off the beaches and the golf course.

Never got busy til about noon, then it was mostly retirees with their walls already filled.

Usually if you do $500 on Friday, you are lucky.

Wow! I did a whopping $850.

Many zeroed, many did like me and a few got real lucky.

They hold a free feed for the artists at a nearby restaurant on Friday nite.  Awards are announced too.

I skipped the free feed and ate at Dharma Blue which is right by the show on Alcaniz Street.

We are talking good sushi here and a great selection of spirits as well as hot and cold sakes. Yumm.

Saturday dawned with quiet wind and sunny skies.  Perfect for great sales.

Near our BnB on Gregory Street is a great breakfest place called “Another Broken Egg.”

Unusual scrambles, omelets and great waffles.  It is a class act and they open at 7am.

We ate and were at the show in time for Phil to find a close parking spot.

Bigger crowds Then day before.  Not a lot of buying going on.  It was mostly lowend, think $30-$85 range, all out of the print bins.

My neighbor to the left with great clay wall pieces, zeroed both Friday and Saturday.  They were using new colors and the people were not buying.

I only saw less than a dozen large pieces go by my booth that day.  It was mostly low and slow for most of us.

I sold a large one-of-a-kind handcolored photo of Christopher Walken for $750.  That was my only big sale of the show.

Only sold two 16x20 framed photos,$150, the whole show.  Usually sell a half dozen.

I think the Mid Terms dominated people’s minds and their inclinations to buy.  That is just my theory.

I ended up with a lot of Lowend sales that made it a great day for me.  Trouble was, they were wiping me out of the popular ones, which means I would be under-stocked for next weekend’s show in Covington.

Overall, most artists were disappointed with their sales.

Of course, we all kept telling ourselves, “This is a Sunday show.”

That nite, I ate at Atlas Fish Restaurant which is in the same complex as the FishHouse.  You just climb the stairs and go left.  You are there.

Atlas features more shellfish, think yummy oysters.  They do a killer Mahi fish sandwich, grilled or blackened for $12. Comes with onion rings sprinkled on the top of the fish.  They give a very generous portion. The fish sticks out beyond the bun on all four sides.  This place is a deal, and it is classy.

Lyfted it back and Netflixed it.  Hoping for a strong Sunday, because this is a poor Monday show.

We hit The Egg for breakfest and then a Seven Eleven for the New York Times, standard operating procedure for me on Sunday.

I already had Position A for teardown, but Phil was looking, and then he lucked out big time. Bingo, Position A for Phil!

We had great weather for the day.  The crowds never showed up til after noon.  It is the Bible Belt as well as Prime Trump territory.

Had lots of pleasent conversations with a few turning into mostly low, very low, sales.  That is just how it went for the day.

Teardown was a snap,was down and out in 90 minutes, not bad for a man in his mid seventies doing it all by himself.

Pick up those John Deere weights and you will know you have had a workout.

Phil and I did Atlas one more time.  Another great fish sandwich with a yummy bottle of red wine.

Monday, I met up with Lou and Terry at Joe Pattis seafood.  We stocked up with plenty of shrimp and fish then we were Mississippi bound.

Three days of golf with Lou, for big stakes. But, that is a story for another time.

Aloha, Nels.

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LOOKING FOR ART PARTNER AND ACCOMPLICE!!!!

I am looking for a female artist (45+) who wants to do art fairs around the country. Someone who feels that an "accomplice" and partner could make it easier and a lot more fun than doing it alone.

I've been doing the Art Fair circuit for only 9 months and after 35 years of doing TV around the world I am now hooked on the lifestyle of selling my art around this country. I do look at couples (made lots of great friends) doing the shows, and I confess.. I am envious. Alone is harder.

I am thinking of buying a small RV, but before I do, perhaps there's someone out there who already has one and wishes had an "accomplice" or partner to make it easier and more fun.

This is what I do in TV: www.sucubi.tv

And this is what I do now in art fairs: www.lymontells.com

I've been fortunate enough that only after 1 year in the circuit I've been invited to almost every show I've applied so I am willing to go from east to west and north to south. I just don't want to do it alone.

If you want to talk and meet, write to me: lymontells@hotmail.com.

I look forward to hearing from my future "accomplice" and art partner....!!!

Ly

9412793458?profile=original

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Help Wanted: CherryArts

In my mailbox today: 

9412791893?profile=originalCherryArts Marketing Manager

We are looking for a marketing professional with experience in the arts and/or large event production to manage a marketing program that will build visibility of CherryArts and help propel the organization forward.

The Marketing Manager is responsible for (but responsibilities are not limited to): defining and delivering the brand of CherryArts to a broad audience, while using innovative approaches to reach new audiences, all with art as the centerpiece. The ideal candidate will have a passion for and extensive knowledge of marketing and communications, strong written and verbal communication skills and event management experience.

Click here for additional information.

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You/your art/craft on TV!

In my mailbox today from NBC:

8869191278?profile=original

All of you artsy/craftsy folks, fine artsy, loving hands artsy, weekend warrior artsy ... this might be for you! 

Anyone interested in applying can go to https://www.nbc.com/making-it and click the casting link.

P.s. I actually know someone personally who was a runner up on one of these programs, someone from our "industry." 

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Today's the day --

Deadline: Midnight, November 8, Best Art Fairs Survey

8869189655?profile=originalCan you share this link and get some of your fans to complete our survey before midnight. You know how the crowds flock to the art fairs ... not just because they are bored ... but because they love the ambiance, the art, the artists, the unexpected at each and every booth. 

Our mission is to help those people find the best shows so they keep coming back for more to put $$$ in your pocket. 

Leading today: Old Town Art Fair, Chicago; Ann Arbor Street Art Fair; The Ann Arbor Art Fairs; One of a Kind Show, Chicago; Geneva Art Fair, Geneva, IL; 57th Street in Chicago; Coconut Grove Arts Festival; Gold Coast Art Fair in Chicago.

Seems some biggies are missing ... you and I know what the best shows are, let's help draw people to those events. 

The link for the survey: https://www.surveymonkey.com/r/18BAFsurvey

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Open Call for Artists: Hungarian Multicultural Center AIR-HMC residency program in Budapest, Hungary.

Deadline: November 25, 2018

Subject:Environmental Project & BookArt2”

Session 1: Tuesday, May 14 - Tuesday, June 4, 2019

Session 2: Tuesday, June 11 - Tuesday, July 2, 2019

Session 3: Tuesday, July 9 - Tuesday, July 30, 2019

Session 4: Tuesday, August 6 - Tuesday, August 27, 2019

Session 5: Thursday, December 26 - Friday, January 10, 2020

HMC International Artist Residency Program, a not-for-profit arts organization based in Dallas, TX / Budapest, Hungary - provides national and international artists to produce new work while engaging with the arts community in Budapest, Hungary. 

For more info and application form write to: Beata Szechy

bszechy@yahoo.com

http://www.hungarian-multicultural-center.com/

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