I reviewed the Haddonfield Crafts and Fine Arts show, put on by Marcy & Barbara Boroff of Renaissance Craftables,last year. Rarely have I done a show two years running with such carbon-copy result. The show is held along two streets (Kings Highway and Tanner Ave.) that comprise the bulk of Haddonfield's business district. Haddonfield is a lovely, well-kept, history-rich Jersey-side suburb of Philadelphia.
Early Saturday setup featured a moderately steady rain that we would have been grateful for at the time, had we realized it was going to rain even harder and more steadily once the show opened. You aren't allowed to just come in and set up, though: You first stack your stuff along the sidewalk anytime between 5:30 am and 7 and head for the parking lots. The cops and the barricades keep other traffic off the two main streets of the festival while you unload and stack. Then, once all vehicles are off the streets, you set up your tent in the middle of the street, facing the sidewalks. In a sense, this unusual procedure helped us stay a bit drier in the rain, since some of us could stack stuff under the doorways and eaves of the little shops and restaurants that line the streets, instead of having everything exposed to the elements.
The Boroffs remind you frequently in the pre-show literature that if you arrive after 7 am you are out of luck and will have to dolly from the artist parking lots, but every year I've done this show someone thinks they are exempt. Marcy did a really good job being firm about this with one artist near me who stomped his foot repeatedly while the rest of us, well into our setup, shrugged our collective shoulders.
The rain caused a bit of a delay because it washed the chalk marks from the street, so it took a bit of work for staff to remark them, then abandon that plan entirely when the rains hit again. I am not sure why the Boroffs don't just use tape or (like Cape Coral FA in Florida) get some wire numbered signs made. In any event there was plenty of time, since the show doesn't open until 11 on Saturday morning. (It doesn't wrap up until 7 pm on Saturday.) No generators are allowed and no electricity is available, so good battery-operated fans are a must.
Despite the rain, a fair number of folks browsed the show on Saturday, but sales were light. Things for me picked up somewhat when the rain stopped in mid-afternoon. But the extra sales hours didn't help much; I didn't make a single sale after about 5:15.
Sunday was rain-free but still humid and quite a bit warmer. And the show didn't officially open until noon (perhaps because of the abundance of churches along the show site) but many artists opened up between 10 and 11 and reported lots of traffic and brisk sales. That continued past the opening bell, so to speak, and throughout most of the day. In contrast to Saturday's browse mode, folks on Sunday, as they did last year, came ready to buy. I had an OK, but not super, sales day, which sure beat the Saturday doldrums. Overall it was a profitable show and a paycheck, but not quite up to the $2K-plus mark I'd been hoping for.
I didn't have much time to leave the booth, but several AFI'ers and a few friends from Sunshine Artist came by to chat and report in. No one reported gangbuster results, but only two of about a dozen artists said their sales were poor (both were on Tanner St., where traffic was light compared with Kings Highway).
All in all, this show gets solid community support, and many of the artists and crafters have cultivated regular followings. The "mix" is a bit heavy on jewelry and photography, and definitely skews to crafts over 2-D art, with a surprising number of wood carvers and hand-made furniture. Although I probably wouldn't do Haddonfield as a stand-alone show unless I lived within an hour's drive, it's a nice show to have in the middle of my annual July swing through the Jersey shore resorts.



