blog (13)

Updated website

My cousin started a daily business podcast he had some very good suggestions. As a result I took a good long look at my website and realized it was in serious need of a face lift. Spent about a week redoing it, now it has a lighter, fresher look to it. Not so busy and very easy to navigate. https://www.gretascollectibles.com Also from Michael's suggestions I started a blog, and went back to instagram. I'm sure I have at least 3 instagram accounts but I'm currently only using one. I'm already getting more hits on my website, figured out how to track my analytics and input megadata so I'm easier to find on search engines. It's not perfect but much better then it was. My images had to be redone also, this was probably the most tedious aspect of the whole process. Had to remember to reduce the resolution so they would load faster.

At first I was leery to start a blog, thought it would be hard for me to come up with things to write about. But as time goes by and the more I blog I'm finding that I rather enjoy it. Doesn't hurt that I bought a new to me chromebook that makes doing these things much easier then when I was trying to accomplish them on my very outdated and slowing down desktop computer. 

Just goes to show you that even tho we've been in this business for many years, in my case decades, we can still learn new useful stuff from people half our age.

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2012 Wrap-up: AFI Community Award Winners

Congratulations to these members of ArtFairInsiders.com who make this online community the 8869102858?profile=original"Facebook" for art fair artists! Your votes from the blogs and private emails to me have been counted and the winners are:

Member of the year: Geoff Coe

Most Helpful: Larry Berman

Personality: Nels Johnson

Author: Nels Johnson

Funniest: Barry Bernstein

Newcomer: Elle Heiligenstein

runner up: Richard Sherer

Special Recognition: Geri Wegner

Best Blog Post: Lots of votes all around, just proving that there is some excellent writing showing up at AFI.

Winner: Barry Bernstein, "The No-Holds Barred Coconut Grove Art Festival Review", 2564 views

Best Discussion: tie

"The Rejection Season Starts" - Jim Parker, 2534 views

and a repeater from 2011: "What's the Worst Question You've Been Asked at an Art Fair?" - Linda & Jim Dalton, 20809 views and 49 pages of comments. I'd say any artist or show director could learn a lot on this one. 

Find the "Art Star" on these members pages, plus Amazon gift cards are on their way to the winners above with thanks from all of us at AFI.

 

What is the Best Thing about ArtFairInsiders.com?

What members are saying about us:  BestThingAboutAFI-1.pdf

 

My personal honorable mentions in the blog posts:

"I'll take everything", from Pat Sorbini

"Don't Survive, Thrive!", from Marti McGinnis

"ideas for closing the sale", from Deborah Potash Brodie

"How low can you go?? When a customer wants to bargain", from Carla Bank

"Faking a Sale", from Brian Billings

John Leben's entire series of blog posts as he navigated the winter Florida shows. Here's the wrap-up for 7 of them. They were a real lesson for everyone.

And one that resonated with so many of us: Archie Smith's accident with the bandsaw, "It Finally Happened"

Honorable mention in the discussions:

Besides Archie's plight which generated a lot of support for him and his family I was really pleased at Robin Aronson's discussion: "Minnesota Art Shows - Beware". Robin's discussion got artists working together to capture a woman who was passing bad checks at the shows. She was apprehended as they worked together on AFI to share information. Great job to all of you!

the discussion that got the most feathers ruffled:
"Winter Park Artists to discuss fraud" - nearly 25,000 views and many pages of comment

 

The many helpful posts discussing and sharing booth shots in this category: Show Us Your Booth

 

Just for fun - Best artist application:
Marion Arts Festival, Marion, Iowa

 

In Memoriam 

We will surely miss these artists who we were used to meeting in the next booth for many years: Dean Lauderdale, Bob Black, Barry Cohen, Marla Fry, Don Nibert, Leslie Jensen, art promoter Sandi Jewell and Linda Anderson's husband Neil.

 

I know this site is helpful to many of you, for which I am grateful. Consider as you are discussing the art fair business who is reading the site. Over and over I hear from art fair directors how the information you share on the site is affecting how they put together their events and they are reading, learning and changing their shows to make them places where artists want to be. You may not notice it but, bit by bit, you are changing this marketplace by your participation.

Many people keep this site alive and full of information, in addition to the people mentioned above thanks to Pat Finney who helps behind the scenes, Melanie Rolfes, Pat Falk, Dave Hinde, Oscar Matos Linares, Paul Flack, Alison Thomas, Robert Wallis, Don Mabry, Lois Anderson, Warren Townsend, David Bjurstrom, John Leben and so many more, including everyone who participated in the Secret Santa project.

Thank you to my assistants, Jacki Bilsborrow who participates at AFI and keeps ArtFairCalendar.com 8869102871?profile=originalup to date, Sabrina Aughenbaugh who puts together the calls for artists and Julie Cottin who runs ArtShowReviews.com. Also to Larry Berman who keeps the spammers away and so very much more.

Many thanks to all of you who have made this community flourish, not only those listed above but to all of you who taken the time to care, comment and share with one another. We are looking forward to what will happen here in this ever evolving group. Thanks for all your support to one another in this exciting art fair business. Community is what makes us strong.

May 2013 bring you all the blessings you deserve. See you at the show! Connie

 

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Where are you???

Can I make a request on blog posts? It would be really helpful if you would tell us the city and state of the art show you're blogging about. I don't have any idea where the XYZ Outdoor Art Show is located. But if you tell me Atlanta GA, I have a much better understanding. Thanks.

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Fighting With Blogs

I recently started a blog and I'm struggling a bit with it.  I know in order to get people to read it, I obviously need to write, but honestly, it sucks writing when you know no one is reading it.  My blog is www.britthallowellart.blogspot.com.  

 

So I need some advice from seasoned bloggers!  What did you do to encourage people to subscribe to your blog?  Or how did you get people there at all?  What suggestions can you give me to make my blog more appealing that people will want to keep coming back?

 

I look forward to your response and any advice you can give me!

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Public Art Project on Tour in Basel, Manfred Kielnhofer

Shared by Austrian artist and designer Manfred Kielnhofer. The “Light Guards” project is further developed and become a ghost car touring in Basel art show during June 15 – 19 2011.

http://artobserved.com/2011/06/ao-on-site-art-fair-news-summary-and-final-photoset-art-42-basel-2011-in-closing/

Eccentric art was also at Basel, if not as dominant a presence as the traditional buys. Ghost Car by Kielnhofer was a large white van with hooded figures driving outside the fair, and the Bleifrei (which translates to Lead Free in German) Art Collective told Art Info: “Art is like Jesus; it died and it’s coming again.”


Manfred Kielnhofer, Ghost Car (2011) Basel, via Kielnhofer.com8871897661?profile=original

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The grim seeker after truth
Anyone wondering why these grim reaper style figures were seated on this white van - look no further than the latest installation from artist Manfred Kielnhofer. He is from Haslach an der Mühl, in the district of Rohrbach in Upper Austria, Austria, and is an artist and designer whose work usually centres around the human anatomy. His recent piece of art is the Ghost Car, which is a product of the developing ‘Light Guards’ project. This project surfaced from the theory that humankind has always been able to boast having guardians in different ways, in potential danger from only themselves. This idea intrigued the artist Kielnhofer, who approached it with his artwork, intertwining the theme of longing for security harboured by all humans. The Ghost Car portrays a sizely white van driving, seating sheet-covered figures. Perhaps this reflects individuality, exploration and recognition of current events in society, as it seems to interpret the theme by suggesting the hooded figures are looking to the drapes and car for protection as they are possibly ghosts, who are afraid of the life after death, and long for safekeeping.
By Alessia De Silva
http://austriantimes.at/news/Panorama/2011-08-06/35422/The_grim_seeker_after_truth

http://kielnhofer.com
8871898263?profile=original

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When I applied for this show, I was looking for something close to the OKC 6-day show.  The Book & Art fair is held every year on Mother's Day weekend at the Century II exhibit hall in Wichita, Kansas as a fundraiser for the local art museum.  As the date of the show approached, my husband and I were faced with a couple of very unexpected and expensive events that had me questioning whether or not to do this one.  He talked me into going, but I chose to drive and set-up on the same day to keep my hotel costs down, something that I don't normally do.

 

Set-Up

Set-up is on Friday from 10 am 'til 8pm.  I arrived at 5pm and found easy parking at the loading dock.  I was able to unload quickly onto one of the provided flatbed carts and dolly my stuff to my booth space.  Set-up seemed to go smoothly for most people. Affordable electric ($35) was provided via an outlet on the floor right at your booth space, the floor was fairly level, and the aisles were wide.  I managed to finish setting up at 7:45, a respectable time when I'm by myself.

 

The artist's parking was an easy one block walk from Century II.  Because of my late arrival I didn't need to move my car to the artist's parking lot on Friday, just move it from the the dock space to another "loading" space.   Saturady and Sunday that short walk was much appreciated in the 100 degree heat.

 

The Show

The show opened Saturday morning at 10am, and there was a line of shoppers at the door.  Some of these folks went straight for the booths, others went right upstairs for the used book sale.  By 2pm the crowd had thinned out to a mere trickle and pretty much remained that way until the 6pm closing time.  Bargain shoppers abounded in the afternoon crowd, drwan in by the book sale.  The artists had plenty of time to walk around and visit in the afternoon.  I met many first-timers like myself, and one long-timer.  Several of the artists had been in OKC like myself.  All of the first-timers expressed that it would be nice to just make the booth fee for this one($200).

 

Sunday brought an 11am start time, and shoppers were once again lined up at the door.  Most folks managed to make early sales, but by 2 o'clock the crowd had shifted again.  The recycle metal worker across from me managed to keep the sales up for another hour or so, but most of the buying energy was gone.  At 3pm, an announcement was mad that all of the used books were on sale for $3 per paper grocery bag full, and that sucked some of the shoppers up to the balcony to look for bargains.  Several of the artists started a slow tear-down at 4:30 in preparation for the 5pm show close.  Those I spoke to didn't have great sales on either day and were gald when the show was over. 

 

Load Out

In anticipation of the forthcoming chaos of folks trying to leave a not-so-great show in a hurry, I brought in my own handtruck and packing materials when I arrived Sunday morning.  The flatbed carts provided by the site were in short supply at teardown and I was gald to have a place to stack my ProPanels off of the floor.  Everything was orderly and quick, and the hall was fairly empty when I departed at 6:30.

 

My Review

For some reason this show was very heavy on photography and jewelry.  The jewelry I get - Mother's Day and shiny, 3-D things to touch.  But photo?  I'm a photographer and this was totally not my crowd.  My stuff is higher-end, monochromatic, historic process work and this was a lower-end, 3-D, bargain-hunting crowd.  Unfortunately this show doesn't really have a website, and you're only given a list of participating artists at check-in (without a notation of medium), so reasearch can't be done prior to application or acceptance to see if your work is a good fit.  My hopes were that being sponsored by the local art museum the quality might be a little higher.

In terms of sales, under $100 seemed to be the hot price point.  A nearby jeweler sold a piece well above that mark but had give a significant discount just to make the sale.  In terms of 2-D, the hot item seemed to be the "print-in-a-bag" - no mat, just a flat print dropped in a clearbag.  Even notecards were a hard sell at this show.

In the past this show was held in conjunction with RiverFest (now held in June), which apparently brought in bigger crowds on Saturday.  This was the first year the the Book and Art show was on its own and despite a good advertising campaign the shoppers just weren't there.  And this is first and foremost a used book sale.  The art fair feels like a sideline - a few boothsitters, cookies at check-in, but that's it.  Everyone was very nice, but that doesn't put gas in the car to get you home.  If you live close by and need a filler show, this could be OK if you have lots of stuff in the $30 - $50 range.

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8871852092?profile=original40 Questions Blog Series Question #38 – How can customers find me?

   Do you find yourself saying... I apply and sell at art fairs. I have a website. I have a Facebook page, use Twitter and even have my own blog. Perhaps you're just starting to do your own podcast ... Your name is out there, but how are people able to find you? What's the secret? The answer might surprise you!

    Question #38 How can customers find me?

   The answer is so basic and so simple that people miss it all the time. The answer is you must find them, NOT wait for them to find you. Not only that, you have to make that active choice to WANT to find customers. So, how can one do this? First, start small and know your customer base. By this I mean, look at what you do and who will most likely buy what you make and target those groups of people. Find all you can about who, in your area, works in your medium, contact your friends and family members (both close and distant ones) and let them know what you've been up to. Don't sell to them (they may not want to buy right off the bat), but share a bit about yourself to open the door for communication. This can be as simple as striking up a conversation at a check out line in a grocery store or with a barista at a coffee shop (complimenting a person on their earrings say if you are a jewelry maker). Find and contact old and distant friends and relatives via facebook, for example. Don't just click the invite button, but engage them by adding a small note saying how you are happy to find them and WANT to learn more about them and catch up. You will constantly find friends from high school, college, doctor's office assistance, teachers, places where you worked, friends of the family, old neighbors, childhood friends and pen-pals... see where I am going? There is a reason why the newest norm to stay in touch with people is via social networks – I do recommend Facebook and Twitter – is because it is easy, instant and millions upon millions use both social network formats.

   Now, fast forward a few days or weeks and start looking up organizations, places of businesses, etc. and think outside the box. Think about where you buy your supplies, join t.v. shows groups that your typical customers would watch, mommy or retiree groups, chamber of commerce or SBA groups, local fiber art, photography, or other guilds, museums, boutique shops or galleries you would like to get your work in (learn about their customers and what their hot sellers helps too), art festival Facebook pages, county or even state wide organizations too... Note: don't just join or follow these people and organizations and forget about them - participate in them and often. Start with 5 and like or share people's posts, comment on a topic posted and give your expert opinion on the topics, invite new followers to be fans of other interests you have too. Don't forget to add good quality content from time to time too like a video you like on YouTube that pertains to your medium. Utilize monthly newsletters or weekly email blasts, send out daily tweets or facebook postings on anything and everything new that is related to your business.   For example, when I take a new product photo I announce it on every social network I use and ask followers to see that photo via my website. Another idea is doing a count down each day leading up to your up and coming art fair each time providing an interesting fact about that show. There are plenty of social network help sites offering more info if you are seeking other ideas.

  While social networking is big, you really can't forget the people you see face to face like with church members, co-workers, PTA members, neighbors, hair salon specialists, waiters, parties, seminars (like that in the picture of a social evening at the 2009 CODA conference in AK) ... Simply having a business card with at least 3 ways people can contact and find you is another way to reach out to people that you physically come in contact on a daily business. This can drive traffic to your website, capture info for newsletters, or even drive folks to your social network outlets. To get these ideas to work, YOU have to actually implement them. No one else can nor will do it for your, but you. The best news of all is once you start doing it – it is FUN and FREE! Connecting with just a few people will ignite a spark and introduce you to even more people to want to not just get to know, but they in turn will want to get to know you too. My challenge to you... What, right now, is working for you to attract new customers or fans to your craft business or art? Share it via this blog by using the comment button Thanks in advance to all and be sure to tune in to the last 2 questions of this blog series coming up in February! Michelle Sholund – www.quickcraftartisttips.blogspot.com, www.bythebaybotanicals.weebly.com,

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I'm 52 and ready to take mine and my husbands' hobby of hiking and photography to the next level!

But, even though I recieve alot of positive feedback on my nature photos...are they good enough to sell???

I have questions I would love for someone to help me with:

My first show will be Aug. 14

Do have absolutley need a tax I.D. now??

Some apps are not requiring it.

I've read some of your comments on the hassels with the credit card co. I think I will wait to apply for that untill later..good idea or will my business greatly benifit from allowing cc sales?

Is there a good market for nature pics?

I would love some SIMPLE ideas for bookkeeping please.

How do I protect my photos once they are on my site - or any where on the web? I saw someones pic on this site with the words "patend" or similer...I know someone could still steal it and photo shop out the words. Sad to think, but I've heard stories where a pic was stolen and used for personal gain!!

I fall short of calling myself a photographer...I'm a nature picture taker!! I don't have much knowledge of high-end camera's or fancy techniques. I just have a love ot walking in nature and spending that time with my husband of 35 years!

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I am sure those of you reading this are either a Gen X or Y or knowsomeone who is through family relation, friends or workingrelationships. Most don't understand Gen X and Y's or have a hardtime relating to them. There is no denying though, they are a forceto be reckoned with when it comes to shopping. I have been reading agreat book called Gen Y Buy and it is a most fascinating read. Ifyou are curious about what direction today's society is heading,especially when it comes to retail and shopping, do check out thebook. This leads to Question 15 and want to touch on it because GenX and Y's do have a huge influence on how art fairs are run and howwe can learn from them when it comes to managing our own artbusinesses.


Question 15 – How have Gen X and Y's affect how people shop at art fairs?(How can we capture their attention too?)


Instead of going into depth about the “nature and behavior” of Gen X andY's, as I am a Gen X myself, I am going to highlight some key pointsthat I feel best answers Question 15.

  1. Full Steam Ahead. We can thank the today's generation for pushingartists to create new pieces of art. With Gen X and Y's drive forseeking new and improved stuff, this carries over to their parentsand even grandparents especially when it comes to technology, homeimprovement, and decorating one's apartment or home, or evenvacation home. It isn't enough to offer one size 2D art, but postcards, note cards, even coffee table books are just one of ahundreds of examples that can be attributed to today's youngergeneration need for variety.

  1. Credit Cards. If it weren't for credit cards our sales at art fairsconsiderably lower than what they are today. It is not the norm anymore to carry cash with a few exceptions. When it comes to artfairs, it is now more important that ever to accept credit cardsbecause show patrons expect it. The benefits of bringing in moresales far outweighs the minimal monthly fees or possibility ofrunning into a declined card.

  1. Computers and The World Wide Web. Computers are here to stay and since theybecame mainstream, it has opened many doors for artists. Someexamples range from digital art mediums, email – an instant formof communication, social networks to keep in touch with customers orpromote ourselves at upcoming art shows, software for trackingsales, access to better raw material suppliers, to the NEW businesscard – personal art business websites. The value computers haveis immeasurable and if you don't agree, try living without one for24 hours, on a work day.

  1. Word of Mouth. Granted word of mouth advertising is nothing new.However, Gen X's and Y's have taken it to an all new level. All ittakes is one Gen Yer to fall in love with something that they haveto take a photo of it and show their friends or blog about it.Within minutes that thing the Gen Y loves is now apart of a viralword of mouth advertising campaign to her friends and family. Themore art fairs and artists harness this power of free advertisingthrough social networks and other word of mouth advertising, theeasier it is to attract new customers and art fair patrons.

  1. Developing Personal Relationships. There is a strong desire for those whoappreciate art, with the help of Gen X and Ys, to want to learneverything they can about art. Due to art funding in schools havingbeen cut and combining that the desire of being connected topeople, there is more of a push for artists to be more willing toeducated and entertain show patrons. Don't confuse this withcarnival type of entertainment. What I am merely saying is thepressure is now on for artists to shine revealing theirhumble/personal side, through humor or through demonstrations, aswell as uncovering the veil of what it is like to be an artist. Theone on one experience can be long lasting and turn a looker into abuyer once they learn more about you, and vice versa, and your art.

  1. Charity and Causes. Charities such as breast cancer awareness, HurricaneKatrina Relief organizations and the local Humane Society are alwayslooking for donations and volunteers. Helping those who seekassistance makes us feel good about ourselves, and this plays a bigpart in building Gen X and Y's self esteem, often being the drivingforce behind these organizations. Their desire spills onto theirfriends and family members trickling into the art fair world. Thishas crept into art fairs because patrons are more likely to attend ashow knowing if there is a discount off admission if a personbrings in canned goods to support a food drive, for example. Someartists are even support their own choice of charitable organizationby donating part of their sales to that organization. This is a winwin for everyone.


I can go on and on about this topic, but to keep these blog posts “quick”I don't have all day. While there are issues artists have when itcomes to hiring Gen X and Ys and how to make items that appeal moreto them, I am hoping towards the end of this blog series I can tacklethis questions. If any of this interests you there is moreinformation in books, magazines, and other resources. Did I missanything you think is worth sharing – let us know and use thecomment button. Next I will be review the past 15 questions and thentackle the question, what does it mean when a customers says “___”? Have a great weekend !

- Michelle Sholund, www.quickcraftartisttips.blogspot.com. Check out my craft business' website –www.bythebaybotanicals.com.

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I think I beat the topic of product development to the death. So lets moveonto a topic that is more lively: customer service. I don't thinkthere is a time we don't talk about customer service – good or bad.However, have you ever really thought about what customer serviceis all about and how it impacts craft artists who sell at shows?Well, now is the time.


Question #13 What is Customer Service?


How would you define “customer service”? Think about all of yourretail and restaurant experiences. A simple definition might be theattention and activity that is intended to ensure thatcustomers receive the goods and services they desire to satisfy theirneeds or wants in the most effective and efficient manner possible . However is it really that cut and dry? When you see a sales personcommunicate with a customer there is one thing that is clear –customer service is all about language, both body language as well asverbal communication. The way you stand, the tone of your voice,your facial expressions and energy level all plays into itty bittycues that signal to customers what a pleasant place to shop and wantto come back again. Don't forget that customers judge you and yourbusiness based on how you carry yourself when interacting withcustomers, its just human nature.


Although most people think of customer service as what happens during a sale,but really customer service occurs before and after the sale too.From the greeting, to interacting with the customer in identifyingtheir needs, to packaging their purchase and asking if they wouldlike to be on your mailing list before they leave is all apart ofcustomer service. It is essential to recognize that withoutcustomers we have no business. The sooner craft artists realizethis, the easier it is to transition oneself from being an artist whocreates great work to a sales person who can also sell your own worktoo. It is also important to ask yourself if you think you wouldmake a great sales person. Sales people should be bubbly, open,outgoing, helpful, insightful, and enthusiastic. If you don't seeyourself as a sales person, then you will need to hire someone orrecruit friends or family members who exhibit these qualities.


The topic of customer service is a big one, and since this is a “quickcraft artist tips” blog, I intend to devote a great deal of timeto the topic with this blog series. I'll be answering questionssuch as what do customers want, how have Gen X and Y'ers affected theway people shop, why do some customers buy while others don't, doeswhat customer say mean more than one thing, what are some tips ondelivering good customer service, and much more. If you have everwondered why sales are lacking, you can't afford to miss the nextseveral posts as it will shed light on how to improve your customerrelations skills to increase profits. Michelle,www.quickcraftartisttips.blogspot.com

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40 Questions Blog Series: Question 1&2 – Developing your Booth Display Style


To kick off the Blog Series called 40 Questions, the first several questions will cover the area of boothdesign. Booth design covers style, function, cover/protection, andso on. The following questions are all about finding your ownpersonal style which should flow into branding your art/craftbusiness. Do follow along, using a piece of paper or journal andwriting down the questions and answer them as honestly as you cantaking your time when answering them.


Question 1: Picture yourself with a limitless amount of funds to spend however you want.Using that money describe how your ideal booth would look like?Think about color, texture, fixtures, what you have seen atshows that stood out, whatever...


Question 2: Because we all budget our money, are there still ways you can make your dream booth become areality?


I first did this exercise when I worked for Starbucks. I was goingthrough a management program and in efforts to attract more peopleinto the store we were asked how would your ideal store look. Withworking with others in this exercise ideas ranged from having agarden like courtyard cafe seating, aesthetic aquariums, messageboards to promote a local dating service, live entertainment areas,and funky furniture. I still use this exercise and have applied itin designing my own booth display. My current booth design beganwhen I looked at my logo, a dew kissed green leaf with a light bluebackground – tranquil colors. The name of my craft business is Bythe Bay Botanicals and focuses around products that promotetranquility. Staying with this theme it was clear the design neededto be natural, showing off my craft, but still be true to theme. Ishopped for natural pine shelving displays and incorporated two tables, whichI already had. I bought white table coverings that went to theground and a short table covering of ocean blue as well as covered the pine shelves with patio furniture fabric that matched my theme colors. With the additionof some silk flowered vines and lighting I created a display thatmatched my products. This new display not only allowed customers to shop freely and allow more room display my craft, people remembered my business name better and could easily find me at shows at it stood out from the crowd - all that was accomplished through a little bit of change into my booth display.


As you look at your current display you may find you are happy withits design, but need to tweak it a little. Working with dimension, having your work visible at different eye levels can be a great solution. It is a great remedy if you find customersfeeling cramped in your booth. Shelving or stacked crates are just two ideas that can createdimension and doesn't have to be expensive. Think about color –customers are attracted to color and if every booth is acookie-cutter white booth with white table covering (one after another)you will loose to those that embrace color.You want to create an identity that is all your own. I have seensome great ideas where one used tulle in 1-2 colors wrapped about thepoles of their canopy or incorporated astro turf into their displayto sell garden art.


My final thoughts. In designing your booth, it is important to havea booth that regular customers will recognize, but at the same timecreates a buzz that your items are fresh and that you do offer newart/craft work at each show or it varies from season to season. Think back to past shows and booths you have seen. Are there booths that seems stale because it doesn't change.Don't you get the impression that they sell the same thing over andover, year after year because their booth display is the same year after year? Don't be the owner of the boring booth! The next question in this series divesinto developing a booth theme as well as how to find booth displayfurniture and what kind is ideal for each medium. Stay tuned...

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New
Blog Series: Forty Questions - Identifying problems and issues and
tips on solving them.



Buckle your seat belts as over the next few weeks, with the support of Connie Mettler, I will be doing a blog series regarding my 40 questions method in helping to identify problems craft artists have today and offer ideas on how to solve them. This series will be posted via my own blog, www.quickcraftartisttips.blogspot.com as well as here on Artfairinsiders.com . I encourage all to add your thoughts regarding each topic covered that will be posted either every day or every other day.

First,here's a bit of background about myself as well as how I came up with
these 40 questions...

Back in 1997 I was involved with a groupof crafts people who all shared in a need to want to do more in getting
the word out on how to become better business people, but gear it to
craft artists who do art fairs and other similar events. Through
sharing our frustrations, ideas, tips, etc. I started the Mid-Atlantic
Crafter Expo which was like a typical expo but for craft artists. What
made the event what it was is that we had 15 different exhibitors from
website designers, promoters, jury slide photographers, and two keynote
speakers and 7 other mini speakers talk about tips on designing a
website, how to organize one's workshop, report on trends of what was
going on at shows (back then), and so much more. This event helped so
many people, but due to funding I couldn't afford to do a follow up
event. Regardless this opened the door for me to do consulting work and
give talks at seminars on how to not just be a great artist but be a
great business person too. It was at this time I developed a 40
question survey to learn a little about the clients I was working with
to help identify what they their needs and problems are to come of with
some effective solutions.

At this time, Feb 10th, 2010, I am snowed in in Maryland and I have nothing buttime to share my tips, for free, on this topic. As Spring art fairs and
festivals will be around the corner (which can't come soon enough!) and the beginning of a new decade,
it is clear folks are looking for answers now. This is the best time to
work together on these questions, using both my personal experiences
and others, to share with those who follow my blog regularly as well as
with folks on
www.artfairinsiders.com .

Starting today I will be postingthese 40 questions and doing my best to answer them, not only from my
own perspective with my own business, but open it up to you, my friends
and colleagues to share your thoughts as well. I suggest answering
these questions yourself and keeping a record of your answers as we take
this adventure together in finding more about ourselves as artists as
well as being better business people too. Again, please stay tuned
every day or every other day for new blog posts and if you have any
questions yourself that you would like me to address, please email me at
mksholund@gmail.com !
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