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Under the Oaks(UTO) is held on an oaked park adjacent to the Vero Beach Art Center.

It is beachside, next to the intercoastal.

Use Juried Art Services to apply, not Zapp.

This show is part of a money-making trio for artists in March in Florida. The trio being Gasparilla, Vero and then Winter Park. The trio can make an artist a lot of money.

It is also a difficult show to get.  It is run by the Vero Art League.  A lot of regulars get in, because they are very good. I seem to get in two out of five years.  When I do, it is a Winner,winner,chicken dinner.

One of the show's bonus is you can park your vehicle behind your booth, or very close depending on trees. The show is shaped in a big circle and the crowd easily visits all booths.

The patrons lean towards being mostly older than 50 years in age, and, they are monied.

They mostly buy traditional here. So birds, beaches and florals sell well here.

It is a three day show with a Thursday setup. You can stake down and there is plenty of room for rear storage.

As you know, I like to give a little history of a show. After 48 years of shows, I have lots of history lessons.

The story I am going to tell, has lots of relavence to this year' show.

HISTORY LESSON. 
Hurricane in March--Say What?

So in 1993 I did the show.

Back then it was a two day show with  Friday setup.

Friday was a beautiful, sunny day, temps in the low eighties.

We kept getting weather reports that a major storm would be coming through sometime Saturday morn.

Most of us thought nothing of it.  We got forecasts like this all the time.

I had my booth corners tethered down dogstakes in the ground.  I had a Newtons Portocanopy at the time.  They are well built, I could usually weather 35 mph winds, no trouble.

So me, and mostly every other artist,ate a great meal and slept tight, dreaming of the big sales to come Saturday.

Around 4:30 am I was awoken by the sounds of heavy winds and pelting rain bursting from the sky.

I got up and drove to the park. A lot of others did the same.

Upon arrival I was confronted by a surreal scenario. Twisted booths littered the grounds. Canopy's were hanging high among tree limbs. Artists bins, and art, were strewn as far as the eye could see.

I only saw one booth standing, because the artist parked his cube truck in the front of the booth.

What happened was a freak hurricane swiftly hit us and many other parts of Florida with 85mph winds.  We were all toast. A well known jeweler had all her glass cases smashed.

My booth was in broken pieces. Back then my Newton booth had four aluminum trusses, ten foot long, that supported my roof.  Two were twisted and rendered obsolete. The other two were slightly bent and I was able to repurpose them.

I had matted and framed photos flung all over the park. I was now a watercolor artist.

As we cleaned up our mess, people kept bringing me some of my photos.

"Hey Nels, found your flamingos over by the water fountain, guess they were thirsty."

Back then I had a humor series with plastic flamingos in famous settings, like on the rail overlooking Niagara Falls.

Well, they cancelled the show Saturday and scheduled us for a one day on Sunday.

We rescued what we could. About four enterprising artists called Newtons in Fort Meyers, then drove over, picked up new booths and returned for the Sunday show.

Local jewelers who lived on the island put on a big party at their house.  They had hotdogs, pizza and beer.  Also they had a great ping pong table. I played mucho games against artist Samuel Rudder, never beat him once, maybe it was the beer and tequila. Nope. Sam was just too good.

Finally, Sunday came.

I stacked up my wire display panels on the ground to form a pyramid. Leaned my frames and mats against them. So did others.

Then I held my breath, hoping for sales.

Crowds turned out in enormous numbers. I think they felt bad for our misfortune.

Anyways, I made over 2K that day, and so did others.

Now I will tell you about this year and why there were some parallels to 1993.

 The weather report for the show said we would have a rainy Thursday setup, a warm,83 degrees, Friday with rain starting that night.  Saturday, a cold front would blow thru with gusting winds 20-25mph and some up to 35mph.  And it was only having a high of 62 degrees.

This was recipe for disaster.

So Thursday setup was sunny,warm and breezy and it never rained on us.

OK, I WILL CHANGE THE TYPEFACE.

Friday was hot and sunny, sales were just ok.  The serious buyers would be coming on the weekend.

Most of us took the forecast seriously. I double weighted all four corners plus my rear canopy.

I noticed the Tents for Events guy, Joe, showed up at my neighbor who was renting one.  He added extra weights for all corners.

I had great meatloaf at the Southern Social Restaurant and slept fitfully concerned about Saturday.

Heck, I woke up to 45 degree weather. The wind kept slowly increasing by the hour.

Around 10am I heard the clattering of crashing pottery and saw my neighbor across the path scrambling to save collapsing pedestals. She should have known better with a wind like that.

Sorry neighbor, you just learned something very important.

We we're getting sudden big gusts, some over 20mph but not 30-plus.  Thank God!

A lot of canopies were swaying, but they were holding.

The heavy rain was predicted to hit us around noon to 1pm. Radar showed a lot of nasty red and gold colors.

By noon, I had barely done $500. I knew what was coming. So I took all my art off the walls.

Checked all my stakes and zippers. Collapsed the rear canopy and tied down.

I drove out and parked at the restaurant under the bridge to the beach. The Riverside Cafe.

I sat at the bar, eating a great snapper sandwich, with tequila and a beer, and waited for the storm to hit.

Around 1pm the sky got ugly purple to the west.  The front was running like freight train right at us.

People eating on the outside deck got hammered with rain coming sideways. Cups and plates transformed into flying saucers. The rain plunged into the waterway and then flew, bucketsful, at the restaurant building. I was inside, never felt a drop, just kept on eating and drinking, hoping my booth was still standing.

It rained and blew hard for about 30 minutes, then stopped, the front had moved on.

I drove back to the show to see if everybody was ok.

A few people had stuck it out, but most booths were closed--but they were all standing.  No knockdowns that I could see.

I tried to drive in and park behind my booth but the committee had posted people to block our return. The ground was too wet and they did not want us tearing up the ground.

My roommate Phil,the jeweler, rode out the storm in his van rear parked by his booth.  He reopened but closed up by 3pm because there was nobody to sell to.

I returned to the hotel, napped, watched movies and went out to an early dinner followed by an early night snooze.

I dreamed of booming sales to come on Sunday.

Sunday was cheerfully cool and sunny.

I wore a vest most of the day.

Crowds were slow to come. Noontime, after church, they showed. And they started buying.

First, I was worried.  I had only done sales of $200 by noon.  Not good.

Then I popped a $200 framed sale, then another, then a 30x40 metal sale.  It was off to the races.

Suddenly I saw patrons carrying big pieces to their cars.

The photographer down from me sold a large framed canvas photo that was at least four by eight foot.

There were lots of purchases in plastic bags going by.  Most imagery was traditional.

The show closed early at 4pm which I like.  Also it was the weekend of DaylightSavingsTime.

Light later.

I stayed over for the night and celebrated with a great sea bass dinner at Bonefish Grill. Always a winner.

I made it back to NSB early and started cranking for Winter Park which I have already blogged about.

It is great tale, like this one.

Hope you all enjoyed the tale within a tale.

Winter Park Sidewalk Art Festival--Always a Biggie, A Moola-Maker

Did it this past weekend.
I am behind on blogs, have three others to do.

But heck, let us start with the best.

This is, in my humble opinion, still the best outdoor show in Florida, will take it over Naples or the Grove.

First, a little history.

I have been doing shows 48 years and have only gotten into WPSAF six times.

I first got in the show 1983, then got in 1984.

Then got juried out the next 20 years in a row. Sent new work every year and they said, "No go, Joe."

Got in 2004 and 2010. Then in 2021 and 2022.  I am persistent.

Ok, this is what happened this year.

It is a difficult show to get in, everybody on the circuit knows and the competition is enormous.

It is a medium sized show with about a third of the booths on a paved street, Park Avenue. The rest are in a treed park.

Plenty of rear storage and most have room to hang on at least one side.

I had a booth on the first spot of an aisle that ran off Park Street.

I had two mega giant artists on both sides of me- JohnCostin, an intaglio etcher specializing in birds from all over the nation, we just call him John Audubon. 
On the other side I had David Bjorstrom, a faboulous graphite pencil legend.

Saw lots of people walking out of their booths with work.  Also both received Awards of Ecellence.

And their was I sandwiched in between with my Bad Dog! And other fun images.

The show is three days with a Thursday setup for artists in the park.  The street artists have to setup the early morning of the show and be ready by 9 am for the show to open.

I never ask for a street spot. I like the park.  Love the tree shade which really helped this year.  We had a record 89 degrees on Saturday which really affected sales for a lot of us.

I got to stay with my old photo pal, the legendary Steve Vaughn,at his home a mere five miles from the show.  He has retired from shows and now devotes his time to shoot every square inch of the "Econ" River which is north and east of Orlando.

So on Wednesday, the day before setup, I drove over to Steve's place.  But before going over, I took Ellen out for an early dinner on the water in NSB, my hometown (New Smyrna Beach). We had just set down at the covered Tiki bar when a big storm blew in from the south, bringing hail the size of golf balls. We thought we were safe under the Tiki roof.  Then the wind turned horizontal and pelted us, our drinks and food, with the hail.  It hurt, and ruined Ellen's freshly washed hair. We survived.

Now, about the show

For setup we had slotted times to setup with 8:30 am being the earliest, which I had selected.  They only give you one hour to unload the van of all contents.  Then you park it and come back to setup.

Luckily, being an old timer, I knew I could come earlier, which I did, 7:30.

There were already nearly 50 artists setting up.

I parked curbside and only had a 20 yard distance to my booth. I got it all out in a hour, then took three more hours to get the booth set, the inventory hung, outer awnings set and then everything tarped up.

Then, I went to Steve's and crashed for a serious two hour nap. I am almost 77 years old.It gets harder and harder each year, to setup.  I go to the gym three days a week for an one hour workout using the treadmill and twelve different weight machines to stay in shape.  Believe me, those 45 pound John Deere tractor weights that I use to anchor my booth seem to get heavier every year.  But, they work,my booth stands rock solid in the windiest of shows.

Friday--First day of the show

At a big show like this, there is electric anticipation flowing in the air.

We have done these shows before.  We know it attracts the true collectors with bucks to spend. We know they like to get there early and acquire the good stuff before the crowds descend.

We make serious moola. One show like this easily equals 3-4 ordinary shows.

I know that I am going to get waves of sales, sometimes three at a time, and that they will repeat over and over.

Artists who sell big pieces have to patiently wait for the right one to come along.  It is like fishing, you have to know when to set the hook. The sale is always fruitful.

They did surge in promptly at 9am.

I did $500 right off the bat.

You get a well dressed elderly crowd.  The wage-earners are working.

Many have their favorites and rush to see their newest work.

It was crisp cool morn followed by a little,growing heat as the afternoon beckoned.

Sales tapered off a bit after noon.  It was getting warmer and lots of people were complaining as they sought some shade.

Lots of major pieces still went by me--in all media.

My sales picked up after 3pm and I finished with an impressive Friday.

Saturday was a whole other kettle of fish.

This is a strong selling day. People have walked the show for two days and now they want to spend.

But, this Saturday was different.  It got hotter than hell.  Went to a record high 89 degrees--and it affected sales for many, including me.

Younger families were out, complete with carriages and dogs.

Never have I talked so much, and got so little.

I had one of the worst Saturdays in my career for a major show. Usually, it can be $3-6K.  I barely broke OneThousand.  I was not alone. Lots who I talked to said they were off by 50 percent.

Several artists, especially painters and mixed media, sold impressive originals and went home with serious moola.

People were wilting from the heat.

Artists whose booth's back walls were solid had slack attendance. The heat builds up and has no way to go, creating sauna conditions.

I always leave an opening in the middle rear. The air flows through and keeps the booth cooler, especially if there is a breeze. People hung out in my shade, it complimented my art, then left without a sale.

It happened over and over. I went home very discouraged.  "What happened to Winter Park?"

All the shows previous this year had been strong, especially on Saturday.

That night I drowned my sorrows in sake and sushi.

I woke early on Sunday and got to the show parking lot before 6:30.

The load out when you are carting out is a bitch at WPSAF.

You have an elevated push up the concrete to the rr. tracks.

The rails and indentation make for a perilous trip across, things can spill."Oops! Here comes the train."

Then you have to wind down into lot to your van.

The closer you can, the better.  Everybody knows that.  It is called "Position A."

Ihad breakfest with Janet and John Costin.  They were having a massive show.

His work is impeccable and he makes the moola.

He is one of the very few artists I know who carry a solid $100 German level.

All his panels sit square. All his frames sit square.  He will not tolerate anything less.

Later in the day he brought that dang level over to my booth.  Gave some pieces a measure and we both concluded that I was not very square. I told him I attributed it to being left-handed and imperfect. My customers love me for that, as I laugh all the way to the bank.

John deserves the success, that is why I call him Saint John of Audubon.

Well, Sunday was way cooler.  I wore a vest til noon.  The day never got much above 74.

My sales zoomed. I sold a metal piece at 8:45 for over a grand, and we were off to the races. Sold solidly all day.  So did all of my neighbors.

Thank God!  WPSAF reaffirmed itself.  Still one of the best in Florida.

I ate a great dinner with Steve that night, and drove home Monday morn to NSB, a happy camper.

Happily I have the next two weekends off, then Mainsail in St. Pete on Easter weekend.

I have done a run of four shows and need the time off.

I still have blogs to write about them.

I see a lot of golf coming up.

Later,Gators.

Yesterday we had over 50 participants in my weekly artist Zoom meeting and it was a lively discussion, thanks Connie for sending artists there. At least a dozen new participants asked to sign up for my weekly Tuesday morning reminder e-mail.

The jury date and time are now set based on the availability of the three jurors. Wednesday April 6th at 4:00 PM eastern time, the day after my regular Zoom meeting for artists. I'll extend the deadline for submission until the day prior to the jury, April 5th. It'll be my regular weekly link and password for my Zoom meetings which I'll post earlier that week. It will be recorded and available to download from my web site if you can't make it.
Instructions for submitting on my web site but with extended deadline to April 5th.
https://bermangraphics.com/blog/holding-a-mock-jury-on-zoom/

Larry Berman
http://BermanGraphics.com
412-401-8100

Larry Berman, well known photographer of artwork for artists applying to art shows, who also consults with artists and art shows and consultant for ZAPP and Juried Art Services, host of several Facebook pages supporting the careers of artists in the art fair business is hosting an important Zoom meeting in April.

You can't be part of the art fair business unless you get past the jury and accepted to an art fair. Larry's Zoom meeting will share information and insider tips to help you get into the show by holding a mock jury. A mock jury is a jury image presentation where you submit your images as if you were applying to an art show and have them critiqued by experts -- Live on Zoom!

Your work can be part of this meeting. Just send in your images. Deadline is April 5. Read the entry instructions on this web page to see how the images are going to be presented. https://bermangraphics.com/blog/holding-a-mock-jury-on-zoom

Larry hopes to have the jury during the first week in April. Larry is available to help you put your presentation together if needed.  

Pro Panels are 7' tall by 38.5" wide knockdowns with telescoping legs in dark gray. All stiffeners, supports, and weights included. Also comes with two 18" cables, eleven 48" cables, and 19 grippers. Great condition. Retails for $2600, asking $1500.

10'x10' ABCCANOPY delux instand tent. Basically an EZ up. White with all walls and awning and carrier included. Great condition. $300 new, asking $150.

Knockdown sales stand/podium. Clever design. Carring cases are worn, but works. No name on it that I can find. $150 new, asking $75. I will not ship.

Text Rose 616-454-6650

September 9, 10, & 11
Pittsburgh, Pennsylvania
Mellon Park
Friday 1pm-7pm, Saturday 10am-7pm, & Sunday 10am-5pm
85 Artists
Deadline: March 31

Application fee: $25     Booth fee: $450

A Fair in the Park is held in the lush surroundings of Pittsburgh’s Mellon Park. An estimated 20,000 dedicated visitors enjoy the opportunity to interact with over 85 regional and national artists working in a variety of mediums including clay, fiber, wood, jewelry, glass, leather, metal, mixed media, and two-dimensional art. Each year includes a variety of food trucks and additional activities.

All members of The Craftsmen’s Guild of Pittsburgh are eligible to participate in AFIP. Each year approximately 60% of the artists at the Fair are members of The Craftsmen’s Guild of Pittsburgh. The remainder of the artists are selected by a jury from a large pool of national and international applicants.

This public event is free of charge, held rain or shine.

Apply: https://craftsmensguild.org/a-fair-in-the-park/

More info: https://craftsmensguild.org/a-fair-in-the-park/
Contact: Carrie Nardini fairdirector@craftsmensguild.org

I've been posting about a mock jury that I'm holding. The deadline is coming up March 31st. If you don't understand the concept of a mock jury, it's a jury image evaluation, a critique of your jury images and booth as you would use them to apply to art shows. My mock jury is going to use two show directors plus one high end ceramic artist to critique your images. You'll be able to learn from their critique and improve your chances of getting into better shows.

https://bermangraphics.com/blog/holding-a-mock-jury-on-zoom/

I've been a big proponent of attending open juries and mock juries ever since some art shows started holding them in the digital submission world. It's one of the best things you can do to improve your presentation because you are seeing how your images present as a group and what your competition is submitting. Only two shows have regular image evaluation juries, Cherry Creek and St Louis. Recently St Louis did their mock jury on Zoom but they used a ZAPP scoring template which only showed thumbnails making it difficult for viewers to see detail in the jury images. I've created a template that fills the screen in Zoom making it much easier to see the work and what the artist is describing in their artist statement. The picture I've been posting of my own jury image set from a few years ago is what your images will look like as presented to my jurors and all the artists viewing the jury. It includes the artist statement easily readable on the same page as all five of your jury images.

Larry Berman
412-401-8100
www.BermanGraphics.com

Arctic wolves inhabit the Arctic regions of North America and Greenland but are referred to as polar wolves or white wolves. Despite the sheer beauty of these animals, they are incredibly difficult to photograph. They survive in frigid Arctic temperatures.

Anyone who has ever seen an arctic wolf can attest to their beauty, whether in print or person. This is what draws so many photographers to try and capture arctic wolf pictures. There truly is something majestic about these canines that pulls so many people to them. Countless stories, fables, and myths have depicted these animals as courageous and fearsome creatures. While their real-life counterparts aren’t magical creatures in a literal sense, those who have interacted with them may say otherwise.

View Arctic wolves pictures.

Explore More: Horse Pictures, Bald Eagle Pictures.

Arctic wolves inhabit the Arctic regions of North America and Greenland but are referred to as polar wolves or white wolves. Despite the sheer beauty of these animals, they are incredibly difficult to photograph. They survive in frigid Arctic temperatures.

Anyone who has ever seen an arctic wolf can attest to their beauty, whether in print or person. This is what draws so many photographers to try and capture arctic wolf pictures. There truly is something majestic about these canines that pulls so many people to them. Countless stories, fables, and myths have depicted these animals as courageous and fearsome creatures. While their real-life counterparts aren’t magical creatures in a literal sense, those who have interacted with them may say otherwise.

View Arctic wolves pictures.

Explore More: Horse Pictures, Bald Eagle Pictures.

This is getting to be an exciting winter ... art fairs throughout Florida and other sunny places. In general I'm hearing happy sounds from artists. Such a relief after the long quiet months of hiding out in studios and refiguring out how this business really works.

Next up: this weekend March 18-20, the last of the really BIG Florida art festivals, the Winter Park Sidewalk Art Festival. Great art, excited shoppers and anxious artists and generous prize money. Norm and I did this show for many years, good sales and excellent camaraderie ... I believe Glass blower Andrew Shea even hosts a bowling tournament the night before the show opens!

Here is an older post from this site, with excellent images, from back when sales were nearly guaranteed.

CLICK HERE:https://www.artfairinsiders.com/profiles/blogs/winter-park-sidewalk-art

Anything else going on this upcoming weekend? And/or are you going to be at Winter Park?