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success (3)

Who Knows Where

Posted by Deborah Gall on June 22, 2012 at 2:07pm

This is the blog I posted this morning.  It is directly related to a specific art fair but it's not the first time I've come home empty handed.  In this day and age and economy, perhaps more of us are dealing with this than not....

I recently returned from an art festival in Louisville where I have previously shown with success.  Not so this year.  Not one sale.  Zip. Zero. Nada.  I left the show thinking “I could have had so much more fun with the $600 I just spent to be here!”  The experience left me pondering.  If I look to financial success to define the weekend it will always and forever be an abysmal failure.  However (you knew that was coming)…

If I look to the results of the show I will be left with a different view point.  The results:  a decision to pursue different types of shows and festivals, a confidence to know it wasn’t about the quality of the art I create, a confirmation to be intentional with my pursuit of honing my craft and developing my personal style, a sensitivity to the art festival market, a beginning of a 5-10 year plan that might take my art out of the outdoor festival model.

Armed with a different perspective, Louisville will never be a failure.  It will be a turning point.  The ah-ha weekend.  The starting line of the next leg of this adventure I call life. ” Failure” is only the end of the line if I allow it to be.  I vote for allowing it to be a catalyst to a creative problem solving process that will move me forward in my journey.  Not the end, but the beginning of the next step.  Who knows where that step will lead.  The possibilities are endless.  I’m all in.

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Teaching and Being Taught -Art

Posted by elynn bernstein on January 20, 2012 at 11:53am

As a young child I always created art -preferring to paint and draw rather than  join my friends at the mall. I loved copying Cezanne, Van Gogh, and Matisse.

As a college student I studied art, design and painting.  As an adult I found, not only did I have a desire to make art professionally but also to teach people,  young and old,  how to express and explore their own creativity through art making.  I strive to insure the students understand there are no mistakes in art. And to recognize that what they perceived to be a 'mistake' could actually be far better than what they intended.

I taught my first art classes to some of my neighbors' children many years ago in my garage and have always wanted to do more of it. A couple years ago I made a proposal to a local preschool to teach a pilot art class once a week, and found that I still enjoyed teaching art, very much.8871901879?profile=originalPreschool Artwork Exploring Textures

It was another 3 years before I got up the courage to teach adults.

I had studied felt making for a number of years by now and believed I had something worthwhile to share with others who wanted to learn the craft. I have taken many classes around the country with many teachers. Some much better than others. In my teaching,  I wanted to incorporate what worked for me and eliminate that which was not helpful.

What made a successful class for me was based on several different factors. Did I learn what I signed up to learn? Was the instructor organized and their instructions clear? Was the class well paced?  Did the teacher understand my questions and answer clearly? Were they patient and take the time to explain something in a different way if I wasn't able to understand their explanation? Were there hand outs or reference materials I could take home? Were all the supplies there that were supposed to be ? Was the equipment in working order and were there enough supplies for everyone? Was the space pleasant to work in and did it function well?  Did the teacher have enough samples to show the class? These criteria are what I hold myself accountable to.

Surprisingly enough,  if I didn't have 'fun' at the time,  I didn't count that against the teacher.  I found that taking a week long workshop to learn a new skill can be quite stressful. Fun was a plus but not a requirement.

And this seems incongruent but, in the 5 hour class I teach at  Nice Threads Fiber Gallery and Studio in Black Mountain, North Carolina , called 'Designing a Nuno Scarf''  I do  want people to have fun as well as learn new new skills. So far,  the feedback I  have received has made me very happy. The comment made that I exceeded the students' expectations really made my day.8871900886?profile=original8871902054?profile=original

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Exude Success

Posted by Michelle Sholund on May 16, 2009 at 3:12pm
Exude Success After putting some finishing touches on a art/craft business presentation I realized an overall theme occurring - exude success. Since the economic down turn (and even before that) I have seen countless craft artists get caught up in lively discussions in aisles at shows about the economy and how shows aren't what they used to be. I have noticed more and more craft artists are neglecting how important it is to obtain a "professional" appearance of their booth to attract customers - from new people just getting their feet wet to the seasoned vet who does the same display year after year selling the same thing year after year to boot. Tell me, have you seen those who just look like they threw in the towel before the doors open to the event? Maybe these people fall into a habit of doing Sudoku puzzles, or better yet ready to pounce on the next unsuspecting customer praying this is the person who will buy something expensive. I don't want to burst anyones bubble, but we are in control of our own success when it comes to our own art/craft business. If people are experiencing lulls in sales - of course it could be the economy and many other reasons, however if you are not putting your best foot forward then you are not exuding success. Why Exude Success? When it comes down to it people will buy from those who are successful or appear to be successful. It is almost like a popularity contest without the drama. When you see people in ones booth it is usually because there is something going on there that no one else is offering. Next time you go to a show observe the dynamics of what is going on in each and every booth around you. Notice who has something unique, what makes some displays attract a lot of people while others don't, and what are each booth owners attitude like. It shouldn't take long before you see it - the dividing line - booths with energy and booths without energy. Creating a happy vibe will in fact attract people who then pick up on that positivity which builds and builds where before long one person starts to buy something and the more follow. So, in a sense, if each craft artist would take the time to exude success using their time wisely at shows they too will find sales and others wondering what does he/she have that I don't. How to exude success: 1. Be positive. If your day starts off bad, let it go, take a deep breath, move on. You don't need to be super perky as if you had 5 cups of coffee, but doing something like smiling, WELCOMING people into your booth, offering suggestions or help, all goes a long way in winning a customers confidence and trust. 2. Dress for success. First impressions means the world of difference when it comes to customer shopping. The way you dress directly affects the way people perceive your work. The little things like trimming beards or shave, putting on a bit of make-up can go a long way especially with a great shade of lipstick, and of course dress casually and for comfort all goes a long way. It scares me when I have see some sweaty men putting up a booth and then start selling with major b.o. and sweat stains. I have observed women with the most messiest of hair dos and no make-up complaining about how their sales are so poor OR question "why are so many people trying to barter with me?". 3. Make your booth pop! Are you selling at an art fair or at a flea market? Think of all the things that makes one show more elite than the other and you'll see it is all about the way the art work and craft is displayed and merchandised. Find a happy medium where you don't get people commenting more on how beautiful your booth is than your work. And on the other side of the spectrum that if the booth is too plain where items are just sitting on one table with no style or class you also will loose customers attention. Just think - your booth is much like a mini boutique and when people shop at boutiques and nice retail shops - they want that experience. When store names like a Godiva Chocolates, Crate and Barrel, or The Gap you automatically think about what they sell and how it is presented - the same should go for your work/business. Using good lighting, a styled theme, organized merchandising where your products are on different eye levels and more should be everyone's goal. The one thing that can make or break ones booth is to have it look like all the rest at the show - think about ways to make it memorable and you will surely find buyers verses passersby. 4. Use positive language. I usually get customers and other craft artists, when I do shows, ask, so how are sales today? I usually say "its too early to tell" or "I have made some sales, but I won't know until the end of the day". Whenever someone asks a question they are testing you to see if you are more successful than the others they have encountered that day. If the weather is at least nice (and sales aren't) mention how you can't remember such a good day as today and to thank customers for coming out in such nice or bad weather too - changing a situation to a positive one. If someone shrieks about something they think is over priced, calm the situation and explain what makes the piece unique and why people buy it, never giving into their opinions. Just as there are many situations that could result in negative responses, figure out ways to make a negative situation good. 5. Have realistic expectations. I am referring to setting the the bar too high regarding expectations that could result in loosing focus on the prize. Set simple and realistic goals when doing shows or in handling business decisions. The more you are able to complete simple goals the better you will feel when it comes to your overall businesses success. You can't expect every customer who enters your booth to buy, every show can't be successful (even if past shows were always good), and every show can't always be just right for your product. The sooner people realize nothing in life is guaranteed and each person holds the key to their own success, the more likely you are achieve any goal you have your mind set on. I am a big advocate of good customer service because you want people to have a good time, have a memorable experience to want to come back, don't you? There are so many times I see a snowball effect when one upset customer or artist rants to another thus creating and uninviting aura, an almost a dead zone where no customer would venture into. The sad thing is many don't even notice it happening and blame it on other factors when the most obvious answer is right in front of them - how their inability to exude success hinders their own success. As we move forward in our art/craft show seasons, don't let the economy or other factors greatly affect how your shows will go as you can exude a positive successful business in times of uncertainty. Please think about some of these ideas and try to apply just one to your own craft business. You may be surprised to see that if you do exude success you will find success. Check out more topics like this on my own blog - www.quickcraftartisttips.blogspot.com ! Thanks - Michelle

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