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Call for Artists: 18th Indian Wells Arts Festival

April 1, 2, & 3
Indian Wells, California
Indian Wells Tennis Garden
All three days: 9am-4pm
200 Artists
Deadline: November 30
 
Application fee: $35-$50 Booth fee: $300-$600
Crowned by gorgeous mountain views, the Indian Wells Arts Festival is held at the world-renowned Indian Wells Tennis Garden in Indian Wells, California. 200 museum-caliber artists transform the open-air tree-lined concourse and grassy gardens into a vibrant artisan showcase featuring thousands of one-of-kind works of art for sale. A newly enhanced and expanded $75 million state-of-the-art facility includes a shaded pavilion, luxurious on-site restroom facilities, full bar service and food offerings, and free wifi throughout the venue. Conveniently located in the heart of Southern California, within the beautiful Palm Springs Desert Resort communities, the city of Indian Wells is cherished by its residents, snow-birds, and tourists alike, and has become a year-round residential and tourist economy.
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  • Ranked a Top 100 in the Nation Best Fine Art Show of the Decade by Sunshine Artist
  • "Best of the Best" by Palm Springs Life Magazine
  • #3 So-Cal Getaway by the Examiner

WHAT TO EXPECT IN 2022:
  • Top professionals from the staging, interior design and realty businesses along with elite media and influencers invited as VIPs
  • Easy artist Check-in and Express Check-out
  • Real-time show updates and communications via text message
  • Complimentary artist hospitality with fresh snacks and beverages
  • Live jazz and entertainment ambiance
  • Guests are greeted as VIPs with free and valet parking available, event programs, and free ‘be-back’ passes
  • Interactive activities and artist demonstrations
  • Local charities incorporated as Festival Partners
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Larry Berman's Zoom Meeting Tuesday 4PM ET

Larry Berman's Zoom Meeting - Tuesday at 4PM Eastern time
 
Art show artists, feel free to drop in.
 
Join Zoom Meeting
 
Meeting ID: 433 889 5789
Passcode: art-show
 
Anything art show related can be discussed and jury images can be critiqued if you want. If you have a picture to post, please e-mail it to me in advance so I can share it during the meeting.
 
Larry Berman
412-401-8100
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Let's Show Love to Carroll Swayze - (new link)

9792778482?profile=RESIZE_584xAs many of you know, Carroll Swayze has worked tirelessly for the benefit of all art show artists for more than a decade. While serving as chairperson for the National Association of Independent Artists (NAIA), Carroll has contacted art show directors to create fair policies and correct unfair ones, to guide their decisions to benefit all of us.
 
Most recently Carroll single-handedly contacted shows to return booth payments during the pandemic. Her work has definitely benefited all of us.
 
The recent sudden passing of her son, Shannon, has us focused on how we can help her at this time. With that in mind, we are asking to support her by donating here to her granddaughter’s college fund.
 
Our hearts are broken for Carroll, and we know how much she will appreciate this help with her granddaughter’s future. Thank you so much for helping us with this gesture of love.
 
 
 

Carroll has never had a job! She has earned her living selling art at art fairs since she was 14! One of my favorite podcasts was with Carroll a few years ago where she shared her methods of keeping going: Fewer Shows, More Money9792842298?profile=RESIZE_584x

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New to Art Fairs? or Looking for help?

Whether you are "old" or new to ArtFairInsiders.com you are so welcome here. Since we were forced to "update" the website earlier this year there have been lots of changes -- and -- it has brought us lots of new members. (Yes, and lots of talk about selling tents, but we are here to do so much more for you ... and not just buying tents.) We're pleased to see so many of the new members adding a photo of themselves to "My Page". How about the rest of you ... so easy to upload an image to the site. We also encourage you to add a larger background image to your page so we all can see what work you do or what is important to you.

E.g., here is mine: 9781465091?profile=RESIZE_710x

We've found many people making connectons at the in-person art fairs as a result of their presence here. This is a network and we are here to learn from one another and to get help.

Best tip if you are new:

  • use the search box at the top of the page to see if an artist you know is a member here to get in touch
  • to check for info about an art fair you are thinking about participating in. Even if the info is old the authenticity of the review will help you make a decision
  • to learn the nuts and bolts of participating in art fairs, what to do and what not to do, what to pack in your van, how to set up a tent, how to be a good neighbor
  • probably the most important info you'll find is all the tips on how to "jury" --- specific details not to be missed
  • also helpful information about equipment
  • best of all, if you find something you'd like to know more about you can directly "message" the person who wrote that info using the system here. Of course, you can also post it directly on this site, questioning the author, then that will help all the rest of us.

What do you think is the most helpful asset of this site?

 

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Pandemic Rebound? at Art Fairs too?

9735653059?profile=RESIZE_180x180Just when we thought WeWork, Hertz, Airbnb and the XXX Festival of Art had been killed off by COVID, here's the news:

  • WeWork last week became a public company worth $9 billion — after spectacularly imploding in 2019
  • Remember Hertz, the #1 company in car rentals? Their stock tanked at $6.09 a share, yet today up over $100 a share.
  • Airbnb was on its knees as people stopped traveling. Right? When is the last time you booked an Airbnb on the way to an art fair? Their stock hit a low in early August ... but wait! Here it comes back again. 

9735638500?profile=RESIZE_400xNow I can't say for sure about the XXX? Festival, but this we do know, this pandemic nearly killed off the art fair business, the art festival treasuries and the floating income of artists who must float with the economy, let alone the art buyers.

I am hearing of fairs and festivals with empty coffers laying off staff. I am hearing of artists who are hanging it up. I'm hearing of artists at least semi-successfully doing many fewer shows because they have been able to transition online at etsy, virtual events, etc. I also heard them saying, "wow, look how much less money I have to make when I just stay home!"

Are you hearing glimmerings though of really decent sales at the real events that have occurred in the last six months? Are we all emerging stronger afrer the quarantines made us reevaluate? Where do you stand on this? Inquiring minds want to know. 

Death? Resurgence? Hanging on by your teeth? Getting a "real job"? Selling your tent on ArtFairInsiders.com? What about you? (Me, hanging in with all my might).

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An Artist Looks at 76

9730883254?profile=RESIZE_710xMonday, October 25, I turn 76. Will be starting my 46th year in the art show biz.

In the photo above, that is me at my first art show in Hawaii in the 1970's while in the Army.  Only made $25 but I was hooked for life.  I am the one with the camera,

Yesterday, was a whirlwind of medical activity for-me.  I got "nuked" and "pinned."

I have a new heart doctor now that Ilive in New Smyrna Beach.  She had me undergo a nuclear stress test to see the condition of my heart.  Remember nine years ago I had open heart surgery with four valve activity.

In this test, you are injected with a nuclear isotope which ends up stressing your blood vessels and your heart, makes them get dilated. It is no biggy if you can withstand a minute or more of shortness of breath, mild nausea and a little dizziness. Four minutes later your body is back to its normal rhythms.

Later I-went to Walgreens to pick up two prescriptions. I casually asked if they were giving booster shots yet.

I got my two Moderna vacs back in the spring. The clerk said they had the Phizer booster. So I got it in my right arm and my annual flu shot in my left arm. Did not even feel the prick of the needle.  I was lightheaded for about 10 minutes.  That was all the side effects I got.  Slept well all night and I have a slight soreness in my right arm ( the booster one.)

So, you are probably asking what does this have to do with show biz.

I would say,"a lot."

Will feel safer now with the booster at shows.  Will wear a mask if mandated at a show, otherwise, will keep my distance.  After all, we are outside in moving air, and nobody is standing around in your face for a long time.

After 46 years I am finally starting to cut back on the number of shows I do.  For years, I routinely did 27-33 shows a year. This year I did 21.  For 2022, I hope to do 18.  We will see how the jurying goes.

What helped me this year was getting into three of the biggest, Winter Park, Des Moines and Kansa City Plaza.

Sales from these shows equal three or better of the routine shows we do, where you are grinding it out to make 3-4K$. I did well enough at the Plaza that I cancelled my two October shows.  I will do three in November and take December off.

I have three in Florida in January, will probably do 2-3 in Feb, see how the jurying goes.

I love doing the outdoor shows.  I find it so much more rewarding talking directly to my customers.  Sales online, and galleries are nice, but not nearly as rewarding, plus they will not pay the bills.

As I age, the only part of the biz I do not like is the show setup.  At my age the setup wears me out big time. Usually it takes three and half hours to setup, that is erecting the booth with all tarps and awnings and then stocking it.  I usually need a solid one hour nap, or more, to recuperate.

TEARDOWNS are better, only one hour and a half.  I still am exhausted. I will drive home if I can make it in two hours or less. Otherwise I am staying in the hotel.  I always get a good meal, good sleep and a early start the next morning.

For you younger ones, you do not have to deal with failing night vision yet.  It is a serious factor when driving.

I had cataract surgery in my left eye last year.  Plus I get a shot monthly in that same eye to combat macular degeneration, the wet one.

Oncoming car lights create a hard spherical glow.  It is difficult to see clearly the middle road line.  So I keep my eyes on the road sideline.  An old trick I learned in Drivers Education back in 1962.

For the first time in my career I paid a tent guy to setup a Lightdome with Propanels, did it at Winter Park last May.

The $300 for the rental was money well spent.  For a biggy shows where you sell $5K or better, the cost is neglible.

I just bring the art and hang it.  Teardown is easy-peasie . Put the art in the van, then take the money and run.

I plan on doing this the rest of my career.

We are in difficult times with rising expenses  in every category--show fees, jury fees, fuel,cost of goods.

Only the good and smart will survive.  I plan to be one of them.

I still get the thrill of making a sale, no matter how much it is. It takes me back to my first show in Hawaii in 1975. By a waterfall, only made $25 that day, but I was hooked for life.

Still feel that same spirit.  I am a lucky man.

Aloha, look forward to seeing you all in the upcoming months.

Stay safe, stay focused and make great art.

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Call for Artists: 10th Annual ArtFields

Lake City SCApril 22 - 30
Lake City, South Carolina
Downtown Lake City
350 Artists

Deadline: November 1
 
Application fee: $25   Booth fee: N/A
 
Up to 400 works of art will be on display in locally-owned venues, from renovated 1920s warehouses and professional art spaces such as Jones-Carter Gallery and TRAX Visual Art Center to the library, the history museum, the Ronald E. McNair Life History Center, restaurants, boutiques and other shops. During ArtFields, what was once one of South Carolina's most prosperous agricultural communities becomes a living art gallery as we recognize, celebrate and share the artistic talent of the Southeast.
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Adult artists of all working media who reside in the competition's 12 participating Southeastern states (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia) are invited and encouraged to apply!
 
Testimonials

"Often, as artists, we question our inner saboteur and lean away from our chosen paths. I can say now without a doubt that I am questioning less and less by the day, and it is a great feeling and opportunity to be in this position. ArtFields is truly incredible for what you represent and what you do not only for Lake City, but for all of the artists in the South. You have given us a platform and a voice, and I hope you are all filled with pride when you think of your accomplishments."
~ Forrest Lawson, 2019 Grand Prize Winner
Lake City SC 2
"I do knitting and pin loom weaving. So it's not something that usually is accompanied in the same genre as art. But being in the same venue, and being in the same room with the caliber of artists that I saw [at ArtFields], I personally feel that my art has raised up a caliber because I see it differently." ~ Raeus J. Cannon, ArtFields 2019 Competition Artist

"You [ArtFields] encourage us to keep making. You are an incredible cheerleader and your role in the Southern arts community is unprecedented." ~ Kate Burke, ArtFields 2019 Competition Artist

"ArtFields is spiritual. I believe that ArtFields will be here long after I'm gone... I think it's one of those things that has sustaining power. I believe that it's a force. It's a movement more than an event to me. I feel that it has a purpose. And I'm thankful for it." ~Herman Keith, 2016 Mural Artist

"I always saw this art fest as a celebration rather than a competition. The artists and staff I got to connect with throughout the weekend will be long-running ties and allies, I feel it. I can't think of a more impactful art experience I've ever been a part of." ~ William Massey, III, ArtFields 2021 People's Choice 2D Prize Winner


 
More info: http://artfieldssc.org/
Contact: Roberta Burns roberta@artfieldssc.org
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CAll for Artists: 43rd Naples National Art Show

Naples National 2022February 19 & 20, 2022
Naples, Florida
Cambier Park & 8th Street South

Saturday & Sunday 10am-5pm
194 Artists
Deadline: October 29
 
Application fee: $35   Booth fee: $650
 
Naples is home to a robust and successful tourism industry. In February 2020 the county saw 225,800 visitors, a 6.9% increase over the prior year. Additionally, Travel + Leisure recently wrote that Naples is the No. 1 U.S. beach town to live in. The show is held in scenic Cambier Park and along 8th Street South, one block from downtown Naples' premier shopping and dining district.
Naples National 2022

The NAA awards $5,000 in cash prizes for Naples National. Cash awards will be awarded as follows:
  • Best of Show - $2,000
  • Best 2D - $500
  • Best 3D - $500
  • Awards of Distinction 2D - 5 awards at $200 each
  • Awards of Distinction 3D - 5 awards at $200 each
Naples Natl 2022Subject to the latest health and safety guidance, artist amenities may include: Artist goodie bag, hospitality stations with water and snacks, and booth sitters.
 
In addition to traditional marketing, Naples Art provides a custom, preview show APP for attendees. Available for download weeks before the show begins, the APP has complete Google Map functionality to directly connect buyers to an artist's booth space on show days.
 
 
 
Apply: 
https://www.zapplication.org/event-info.php?ID=9390
 
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Call for Artists: 4 Bridges Art Festival

ChattanoogaApril 8, 9, & 10
Chattanooga, Tennessee
First Horizon Pavillion
Friday Preview Party 6pm-10pm
Saturday & Sunday 10am-5pm
145 Artists
Deadline: October 31

Application fee: $40   
Booth fee: $500-$1100
 
An essential part of Chattanooga's creative capital, 4 Bridges Arts Festival (4BAF) will return to downtown Chattanooga April 8-10, 2022. The 4 Bridges Arts Festival has cultivated and inspired an appreciation for the visual arts by creating opportunities for exchange between working artists and the public. The highly-anticipated 4BAF is a juried art show that attracts visual artists from across the country was ranked in the top 20 fine art festivals in country in 2019. 
Chattanooga show
First Horizon Pavillion is a grand covered pavilion (a former industrial foundry) in historic downtown Chattanooga. The pavillion is ppen air on the sides with a roof and concrete floor; and indoor restrooms provide comfort for artists and visitors. It is located on the historic southside of Chattanooga, a former industrial area that is now home to hotels, restaurants, and quickly-growing neighborhoods.
Chattanooga show 2The festival showcases the distinctive talents of over 140 artists and offers $20,000+ in cash awards. The festival weekend also includes live music throughout each day, and food from an array of local food trucks.

The 2022 Preview Party is Friday, April 8, 6-10 pm. Artists must attend and have their booths open for the Preview Party celebration.
 
 
More info: http://4bridgesartsfestival.org/
Contact: Sarah Moore sarah@avarts.org
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This show used to be put on by local artists but has more recently been administered by the SAACA group that does other shows in Tucson. Patagonia is a great place to visit this time of year (Oct) as the weather has turned to cool nights and warm days. The location of the park in the middle of town was a great place for a show. Total number of "vendors" for this show was reduced as a COVID precaution so most booths were well spaced with about half having a large space behind for storage. There was buy/sell evident at this show and, in fact, multiple "media" in several booths. The range of quality was wide from "hand-painted" sun glasses to fine art and hand made silver jewelry of high quality. There was ample accommodation for those that had trailers to park near the show. There are limited hotel accommodations nearby and several BnB type accommodations can be had, otherwise you'd have to stay in Nogales! (20 miles away). There was a steady stream of people who came to see the show but limited buying energy on higher end items. There are a lot of people who come to this area in the fall for bird watching activities or those with second homes that "fly" south for the winter themselves. This was a typical Arizona crowd, Snow Bird older couples in the AM and mid age and younger later in the day. Booth fees are reasonable. There were plenty of snacks and water brought around by show personnel a couple times during the day. This is not a show I would do again as it was way too far to travel with a limited return. Maybe in Sedona, the same weekend, I might have fared better. If I lived in the Tucson area I might do it again as Patagonia is a nice place to visit!

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Call for Artists: Artfest in the Pines

9658029885?profile=RESIZE_400xNovember 6 & 7
Pembroke Pines, Florida
Charles F. Dodge City Center

10am-5pm
100 Artists
Deadline: October 17

Application fee: $30 Early Bird/$40 Regular
Booth fee: $150-$250 Early Bird/$200-$350 Regular
 
This outdoor event is located at the Charles F. Dodge City Center in the heart of Pembroke Pines, the second-largest city in Broward County. It is nestled between Mediterranean style residences, casual-chic and family-style restaurants featuring international cuisine, and numerous name-brand stores and shopping malls.
 
Artists will be judged for Best in Show and Best in Category competition, with the opportunity to win upwards to $4,850 in cash prizes! Additionally, these winners are automatically invited to participate in next year's festival.
 
Artist Amenities
  • V.I.P. artist hospitality area
  • Ample storage behind booth
  • Free artist awards dinner (RSVP required)
  • Free day & overnight parking
  • Around the clock security
We invite you to embrace the art of life in south Florida's happiest city!
 
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La Quinta 2022March 3 - 6
La Quinta, California
La Quinta Civic Center campus

Thursday through Sunday 10:00am-5:00pm
200 Artists
Extended Deadline: November 19
 
Application fee: $50   Booth fee: $350-$1000
 
The La Quinta Art Celebration is hosted by the City of La Quinta lakeside at the Civic Center Campus in the heart of the village. Surrounded by charming restaurants, Old Town La Quinta and wealthy gated communities make this 10-acre park an ideal location for a fine art festival. The Civic Center has been called "the most beautiful event location in the entire country." The stunning Coachella Valley venue, enthusiastic patrons, best-in-class artists, unsurpassed community support, and event staff who are committed to providing a VIP artist experience - these are just a few of the exceptional allures of the La Quinta Art Celebration.
La Quinta 2020
La Quinta Art Celebration art enthusiasts are from the affluent Coachella Valley, patrons from elite California coastal communities, and snowbirds who return to the Valley each year, doubling the population throughout the winter months. The target patron demographic includes thousands of polo and tennis fans who arrive for the BNP Paribas Open tennis tournament in time for La Quinta Art Celebration. A significant marketing budget is allotted to reach present and potential art patrons. We strive to curate the right mix of attendees who are true art collectors.

La Quinta showInvited Artists Receive:
  • Daily continental breakfast, a deluxe boxed lunch, snacks throughout the day, and unlimited bottled water
  • Volunteer golf-cart drivers for load-in (they are not able to lift or carry your art and supplies)
  • Labor available for hire to physically help with load in and out
  • Volunteer Booth Sitters
  • Artist Helpline available 24/7
  • Artist Award Reception with gourmet appetizers, premium wine and beer; artist assistants attend for free
  • 24-hour on-site private security
  • Artist information included in the official event program and on the event Website
  • Opportunity to purchase low-cost ads in the event program
  • Knowledgeable, attentive, and helpful staff
  • An atmosphere of appreciation, kindness, and Celebration that make the show truly unique.
Artist Awards
Best of Show, Best of Category winners will receive an invitation to exhibit the following year at La Quinta Signature Art Celebration 2023. Award of Merit winners will receive a ribbon and acknowledgement at 2022 event.
 
Apply: https://www.zapplication.org/event-info.php?ID=9483
 
For more info: http://www.laquintaartcelebration.org/
Contact: Kathleen Hughes kat@scopeevents.org
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Well I did the Plaza two weeks ago, it is always on the last weekend in Sept.

This has always been one of my biggies.  I only get in once in seven years.

In 1999, this was the best art show I had ever done. Made thousands.

It still is a major show for most artists.  It is hard to get in, you compete against the best in the circuit.

For me the sheen has fallen off it, for reasons I will explain.

One and most important, this has turned into a giant drinkfest with lots of loud music which gets in the way of talking to customers.

This used to be about great show for selling originaL art. Now, we are secondary to booze and music.

Show starts at 5pm on Friday with a morning setup.  Goes til 10pm, on Saturday, 10am to 10 pm. Sunday, 11am to 5pm.

They gave us 12 foot square spaces, so your rear neighbor is two foot behind, close quarters. 
They gave us one hour to unload and start to setup. Then go park and come back.

We bucked 20 mph winds setting up. The temps were in the 70's the first two days, then on Sunday it jumped to 92 degrees.

Just our luck, on Sunday, the NFL team had a home game starting at noon.

We had about one third the crowd of Saturday.

Friday night I mostly sold Lowend, did not clear $1500.

Saturday, was my big day. Made sales all day, but none were over $175. I also saw very few big pieces go by. Most customers had two fishbowl size cocktails in each hand. Not a lot of room for art.
Customers were mostly on the young size. Adorned in fancy shoes and outfitted with expensive satchels.

The crowd was polite and attentive.  They appreciated the great art that was there.

A glass blower behind me was wrapping big pieces all show long.  Winner,winner, chicken dinner.

Most people around me sold steadily. One great photographer I know, set a personal record record on Saturday. He was heading for the islands afterwards.  Golden margaritas coming!

This is still a great show, but it is no longer in my top five.

This was my last time here. The setup is too hard on me. Four and half hour setups, no good.

Also this is a hard eleven hour drive.  I am done with this.

For you newbies, aspire for the show, and make lots of moola.

Heading home to Florida tomorrow.  Canceled my two shows for October.

So I  guess I did pretty good in Kansa City.

 

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Cheesman Park Art Fest 2021 version

This is the 8th year for this show. I had done the show in its inaugural year and this is the first time I've been invited back. The show was another in a long line of shows pushed back from their customary date (July) to later in the year (Oct) as a result of COVID. Did people turn out? Yes, a steady stream of people flowed through the show nearly all day Sat and Sun. This show seemed to have a greater representation of the younger crowd 30 - 40ish with baby strollers and one or more babies in them, as-well-as lots of dogs! There were a fair amount of the older demographic as well. The show was held in Denver's Cheesman Park which was a great location for a show and the Oct weather was perfect. Liz Gore King (of the Rio Grande Balloon Fiesta Show dynasty) did an excellent job of organizing this show ad banners were evident on the street which may have captured some passing traffic. Amenities included only water and morning coffee. Artists parked at an off-site location and were shuttled to the show. I'm always concerned that I'll be left behind or too late for the shuttle but hours for the shuttle were ample and they were always there! Most booths located in the park had ample storage behind and booths were laid out in such a way that there was little congestion for the crowd. Several food trucks were there which is a good way to keep the crowd in attendance! Although there were lots of people at the show sales for me were off from the first time I participated and were slow in coming. 

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For sale are two Flourish Black Softwalls that includes the StaBars for a Pop-up Tent with Square Legs. Also includes carrying bag. These were only used twice, so they are in like-new condition (no stains, rips, tears, etc) and includes all parts for use. I had purchased them for a second booth but am no longer using. My setup was to leave the back open, and put the two walls on the sides of the tent.

These two panels are $600 new, plus $45 for carrying bag, asking $475.

I am located in the Detroit area, anyone in Michigan/Ohio/Chicago area have option to pick up. If you are looking to have them shipped, message me your mailing address and I can get a quote for you.

Any questions please comment below or message me. Thanks!

Alanna St Laurent

 

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Roughly one billion people use Instagram every month, making it one of the most popular social media platforms in the world. But in an age of fast-paced trends, ten-second videos, and virtual realities, it can be hard to see where tangible works of art can fit in.

Your art has the potential to disrupt the noise of social media and connect with people in unique ways. ACT Insurance has gathered their top 10 tips for small business creatives to reach new customers and grow their presence on Instagram.

 

1. Set Up A Business Account

Before you can start conquering the Instagram algorithm, you will need to make sure you are set up with a business account. This helps you have access to certain insights and analytics a normal account would not offer, as well as access to the paid ads feature. 

Once your account is set up, you will want to make sure your name matches your business name. You can set your profile photo as your logo to make your page more recognizable. Be sure to have relevant information in your bio. Specify what you do, add some branded hashtags, put your location, and be sure to have a link to your website.

 

2. Build A Content Calendar

One of the trickiest parts of running a social media page for your business is figuring out what to post. Start by brainstorming a list of ideas, like tutorials, sneak peeks, product photos, quotes relevant to your brand, photos of you at events, customer reviews, and more. You will then want to organize your content ideas into a calendar.

Having a schedule helps you know what content you need to prepare for your upcoming posts. Try mixing up the types of posts you are doing. Do a video one day, a product photo the next, then a quote, and so on. This helps break up your content to keep your audience engaged. You can have fun with your feed by designing a personal brand—like making a pattern with colors or content type to give your page a unique feel.

 

3. Research Hashtags

Having relevant hashtags in your posts is key to getting recognized by new customers. You know your target audience best, so you know what other interests they may have that could lead them to see your posts. Capitalize on those categories through hashtags.

To help you tag your posts quicker, you can keep a list of relevant hashtags on hand. These tags can be for daily post types, like #StudioSunday or #FeatureFriday; community based tags, like #CreativesOfInstagram or #NationalArtistsSociety; and tags for specific events you are attending. You can make your hashtags a focal point in your caption, or hide them in the comments section. 

 

4.Use A Scheduling Tool

Running your Instagram page can take a lot of work. You may not be able to set aside time every day to post—after all, your main focus is going to be on creating your products. This is where a scheduling tool, like Hootsuite or Planoly, can come in handy. We recommend using Later for all of the features offered and ease of use. 

Take some time every few weeks to plan out an upcoming series of content, spanning as far in advance as you can manage. Once you have your images and captions ready, upload them into these platforms and schedule them to be automatically posted for you. Look at your page’s analytics to see what time your followers are most likely to be online. This will be the most ideal time to post so you can maximize your engagement.

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5. Create Video Content With Reels

In a recent announcement, Instagram said the platform would be shifting to becoming a video platform. What does this mean for you? Now is the time to get into creating video content for your page. Reels, Stories, in-feed videos, IGTV, and Live videos should be a huge area of focus for you. 

Reels is the newest, and arguably the most popular, video content on Instagram. You can create a Reel directly in the app, or shoot, edit, and upload in another platform and upload the finished product to Reels. You can turn an old Story you save into a Reel, demonstrate a tutorial, film a timelapse of you creating a piece, and more.

 

6. Add Alt Tags To Posts

Something often overlooked when uploading a post is the alt text. This is a small descriptive paragraph that explains what the photo is so reading devices can recite it to the visually imparied. Not only does this help your posts be more accessible, Instagram reads this information to make them more searchable.

You can also make your posts more discoverable by adding the location of the photo. If someone searches a specific location, your post can appear in the list of tagged images, broadening your reach. 

 

7. Go Live With Other Creatives

Do you have any friends or acquaintances who are creatives? Plan to go Live together on Instagram. By going Live with other creatives, you can reach a broader audience and tap into their followers as potential customers. This is a great opportunity to host a virtual class or tutorial, and share some of your products.

You can promote your Live in the days leading up to it with a post on your page and daily posts on your Stories. You can even add a countdown sticker to your Stories where users can “subscribe” to it and be notified when the countdown ends. After the Live, you can save it to your page as an IGTV post so others can watch it later on. Plan to go Live based on when your analytics tell you most of your followers are active to reach the most users possible.

 

8. Make Interactive Stories

One of the best ways to connect with your followers daily is to post on Instagram Stories. It can be hard to come up with perfectly curated daily posts or feel like you are always trying to sell to your followers. Stories allow you to take a more personal and relatable approach to your content.

Give viewers a behind the scenes look into your everyday life as an artist. Try using some of the interactive stickers, like polls or submission boxes, to better interact with viewers. If you ever highlight a unique event or experience, or do a series of Q&A’s in your Stories, you can keep this content on your page with Highlights.

 

9. Start Conversations On Posts

Getting comments on a post is a good indicator that your followers like your content. It also helps to push your post out to more users. By engaging with the comments on your post, you are fostering valuable relationships with your followers and inviting new users to participate and follow your page. 

To help increase your engagement with comments, you can try asking questions in your captions, or share a compelling story that invites readers to chime in. Do your best to reply to comments, even the negative ones. This shows you care about your followers and your business. If you don’t get many comments, you can try commenting on other artist’s posts or your follower’s posts. 

 

10. Promote Your Work

It can sometimes be frustrating to grow your Instagram following organically. It is not always easy to get sales on social media. If you feel like you need some help getting your content seen, you can try boosting your posts or buying ad space on Instagram.

Advertising on Instagram allows you to pick your budget, timeline, placement, content, audience, and more. You can boost an existing post for a small fee you choose to get onto new users' newsfeeds. You might want to build an ad for your website that pops up in Stories. You can even utilize the shopping feature on posts so viewers can buy directly from a post. Don’t be afraid to give your content a little extra boost to get discovered.

 

Protect Yourself When Selling Online

Trying to manage a social media presence for your business is a lot of work—it can be easy to overlook the risks that come with online selling. Afterall, your main focus should be on running your business and not on insurance claims. With ACT Insurance, you can be confident in your coverage and continue doing what you love, worry-free. 

We hope these 10 tips help you grow your business on Instagram. Do you have a tip or trick for running your social media? Share it with us in the comments below!

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Call for Artists: Artisphere

ArtisphereMay 6, 7 & 8
Greenville, South Carolina
Main Street - Downtown

Friday Noon-8pm, Saturday 10am-8pm,
& Sunday 11am-6pm
135 Artists
Deadline: October 8
 
Application fee: $35   Booth fee: $450
 
The New York Times called Greenville "a national model for a pedestrian-friendly city center." Greenville has focused on creating a vibrant downtown that is authentic, sustainable and most importantly, for people. With wide sidewalks, outdoor plazas and streetside dining, downtown Greenville offers a pedestrian-friendly atmosphere that has been compared to that of a European city.
 
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Established in 2005, Artisphere is a signature event on Greenville's busy cultural calendar that draws both locals and art buying tourists to Greenville's dynamic downtown. Artisphere has been ranked a TOP 10 Fine Art and Fine Craft festival by the Art Fair Sourcebook and #3 out of 20 finalists in USA Today's Reader's Choice Award for Best Art Festival. Additionally, the festival is recognized annually as a Top 20 Event in the Southeast by the Southeast Tourism Society.
 
GreenvilleRenowned artist hospitality includes: 
  • Convenient set-up and load-out
  • Parking, security
  • Reduced hotel rates
  • Volunteer booth sitters and complimentary meals

More info: http://www.artisphere.org/
Contact: Robin Aiken (864) 915-8732 Robin@artisphere.org
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EvanstonNovember 20 - December 20
Evanston, Illinois
Evanston Art Center
Monday - Friday 9am-6pm
Saturday & Sunday 9am-4pm
140 Artists
Deadline: October 4
 
Application fee: $35   Booth fee: 0
 
The Evanston Art Center's Winter Arts & Craft Expo is one of the largest and most celebrated shows in the Chicago area. The Center is located at 1717 Central Street, a lively historic neighborhood north of Chicago. The Art Center is surrounded by wonderful restaurants and shops.
dfdb9a13-e2c7-4428-8cec-4d0f04646d99.jpgEVanston booth 2
 
 
 
 
 
 
 
 
 
 
 
The Evanston Art Center has open gallery space available for this event. The Expo is a group show, and as such, there are no booth spaces. Each artist's inventory will be identified and displayed on an approximately 20x30 inches tabletop space or the equivalent area on the wall or floor. Extra inventory for each artist will be stored and then displayed as merchandise is sold. The Expo staff will make all decisions regarding placement and display.

EvanstonSince this is not a booth show, artists are not required to be present. However, we have found that the artists who are present during the show contribute greatly to the professional atmosphere of the galleries and increase the sales of their own work. We encourage each participating artist (who lives in the area) to volunteer three, 3-hour shifts during the show.

Apply:
 
Contact:
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