Before you instantly think, "Oh that Nels has had one too many tequilas again, hear me out on this one."
Last time I checked, we had 4710 members on this site. When I joined I was about number 300, which is maybe how many people I might know out there on the circuit after doing this business for 36 years--making a profit every year, thru three recessions. So hear me out, especially you newbies--you might learn something.
The biggest difference I still see after all these years is how some artists are so successful, and yet they are not necessarily the best in their medium (of course the real geniuses always succeed, sometimes in spite of themselves.)
Example. Last week at Englewood, a small show in southwest Florida, I made a good paycheck by working everybody that came into my booth. Across from me was an artist who sat in their booth, behind a table, rarely greeted anybody who came in, sat with their shoulders down-turned and looked defeated to all who saw them. That artist barely made their booth fee. I made a great paycheck out of a very small show.
The point of all this is you have to recognize that your presence as a creator of your work is equally important to the work itself. Sounds so simple, yet I see so many deserving artists fail all the time because they won't interject themselves into the work.
Years ago, their was an aclaimed black and white photographer, from Florida, who used to win awards, if the right judge showed up. But, if he did not win, and even if he did win, he used to sit in the back of his booth , with his back to people coming in. What a turn-off. Gee, he never lasted very long.
I try to greet most people who come into my booth with a simple greeting that lets them know it is ME who does this work, not some magic elf.
Lots of time I will say, "Welcome to my world of color."( I do tropical and humorous photography,with lots of line and color.). Othetimes I will say, "Hey how ya doing, this my work, let me know if I can help ya." Other times will say, "Yeah, I am the guy, ask away."
If somebody asks, as they mostly do, "How are doing?" I always reply, " I am having a great day." Never less than that. When somebody expresses a real interest in a piece, I try to enfuse a bit of humour. I might say," Well, when you buy that one, it will help pay off my sushi bill from last night."
When I bring a new piece out for the first time and somebody is really interested, i will say," You know you will be the first one, my mother doesn't even own this one."
These are all easy ways to establish a rapport with your potential buyer.
The important fact is that you must act like a winner and look like a winner. This means no sloppy tee-shirts. Dress for success, your customers measure your success by how you present yourself.
When people try to get you down on the price, look them right in the eye and say, "Honey this is one of my best selling pieces, I sell these all day." A small close goes like this, "Cash talks, plastic walks."
People measure your art by how you present and how you represent it. So, always put your best foot forward. You will always come out a winner.
By the way, photography is my third profession that I took up at age 30. I have always been in sales and always made a buck.
When I was 8 years old I use to take holly wreathes downtown to St. Pete at Christmas and sell them, this was the 50's and I would come home with $25 for the day--that was a lot of bread the. I had a paper route for three years, after I had polio, and I made $100 just in tips off a 75 customer route--why, because they loved me, I projected a personae.
Just remember, you are as important as your work. If you project success, you will get success. Even in these times when we are 40% off our usual sales.
By the way, I am 25% ahead of this time last year, and I didn't get in Winter Park, Coconut Grove or Naples.