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What's in a Name? Please give me your opinion.

Fellow Artists, I need your opinion, please.

I am a glass artist who primarily works over the torch. Most of what I make is wearable, some not. A few years ago, I applied for and received a registered trademark for "Torch in the Head" and have that on my booth sign, web site, and business cards. I meant this to be used as a pun as I was an English major in my former life who loved and still loves word play.

 This sign attracts a lot of attention from walker-bys, many who become customers because they first think they're reading "touched in the head" and want to hear more about it. I then somewhat jokingly explain that I work over the head of a torch and that you've got to be a little "touched" to want to work with 2,000-3,000 degrees of heat--plus, I have red hair, which admittedly comes from a bottle these days.

A few months ago, I did a show and was visited by the promoter who thought that was a terrible name asking me why I wanted to demean myself. He thinks I should use my name alone. I then asked a well-known marketing guru who thought I should change it because it could connote a painful image of someone's head on fire.

I did ornaments for the National Christmas Tree Lighting Ceremony in Washington DC (2010) and no-one said anything negative about the moniker then, but perhaps that should be handled as a  different critter.

I am now slowly getting into some higher end shows and wonder if I should change my name--or only use the more somber name for them. Hope I make sense--And Thank you in advance <3

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After looking back at 2013, I have decided to concentrate on applying to shows that are sponsored and run by local non-profit arts organizations. Those are the shows where I had the best sales. And after a solid crushing defeat at each of the 3 Amdur shows I did in the Chicago suburbs, I am hesitant to try for a professional promoter again. 

I am curious if anyone else has noticed a difference between the type of crowd attracted by local arts centers and the crowds that attend the for-profit promoter shows?

I certainly have. The arts centers seem to draw from their member base and their respect in the community. I see avid collectors and shoppers on a mission. Many will visit every booth before they make their purchasing decisions. Even if they don't buy from me, I'm happy to see them, because I know I at least have a chance to succeed at that show. And overall last year, my sales were best at the shows run by local arts centers.

At the suburban Chicago shows, I saw very few collectors. The crowds were just walking by and looking. Few artists seemed happy. I'm not sure if it was because of the location of the shows,  the way people perceive a professional promoter, or something else entirely, like the people just didn't like my work. Hey, it happens. I chose the Amdur shows because they are run so well. But that isn't much help if they don't attract people who will buy my work. 

Perhaps, during the recession, art buyers are reserving their dollars for their community arts centers, to keep them going. Is the buy local movement supporting this?

Has anyone else been considering these points in their 2014 applications?

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July 26 & 27
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Geneva, Illinois
Downtown, 8 S. Third Street
Saturday 10-5 | Sunday 10-5
presented by the Geneva Chamber of Commerce
175 Artists
Deadline: February 1   
 

Geneva, a chic and charming historic town located on the Fox River, will celebrate its 13th annual Fine Arts Fair in 2014. Its prestigious reputation of offering a superb selection of fine art by renowned artists and cutting edge newcomers attracts beginning and avid collectors. 

The show is tucked among 100+ specialty shops located in Victorian-style homes and century-old buildings. Awards for emerging and seasoned artists along with warm small-town hospitality, offer a picture-postcard setting for this juried art celebration.1614.jpg?width=450FESTIVAL FACTS:

  • Sunshine Artist's Top 200 for 2013
  • Jury Fee: $20
  • Booth Fee: $300
  • Ribbon Awards: $4,000
  • Attendance: 20,000+

To learn more and apply, visit:  http://www.emevents.com/ 

PLEASE NOTE: Prints, photography, digital art and computer generated art: Prints must be produced by traditional printmaking techniques. Giclee prints are allowed only in digital photography. Photography may be wet darkroom (chemicals) or digital darkroom. We define computer generated art as an art form created entirely with a computer.

Emerging Artists: Emerging Artists are required to abide by the same rules as professional artists. The jury fee is waived for emerging artists. If accepted the space fee is $100. Note: emerging artists are considered those who have never paid for a booth space at a fine art or craft fair. Accepted emerging artists will receive one "wall" to display artwork on that is approximately 6' high by 8' long. Artists need to supply their own chair, umbrella and pedestals. Limited photography spaces are available.

The Geneva Fine Arts Fair is one of a series of Chicago area art fairs managed by Erin Melloy of EM Events, a well-established promoter of art shows in the Chicago area. EM Events works closely with some of Chicagoland's most innovative and

1605.jpgcreative communities and organizations to produce premiere art festivals of distinction.

At EM Events, it's about the art. 
For additional information please contact:  
Erin Melloy, 630.536.8416, emelloy@emevents.com

 

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This is my first post and inquiry.  I was so looking forward to doing this show at the Callanwolde Mansion in Atlanta, GA.  I applied and was accepted by the jury.  I went to pay my single booth fee (a week before the deadline) through ZAPP and received the message that it was "SOLD OUT".  Confused, I clicked on the double booth (which I did not need or want) and it was available.  Again, I tried to click on the single booth with the same message.  After sending two emails and not getting a response about the "sold out" question, I finally got this e-mail:

2014 Callanwolde Arts Festival: January 25-26, 2014
STATUS NOTIFICATION
Dear Amy,

Thank you for your interest in participating in the 2014 Callanwolde Arts Festival.

When the jury made its selections, you were either Invited or placed on the Wait List.  

The response to this event was immediate and very strong.  Those who received the invitation to participate secured their space quickly, many with double spaces.

Although we set the deadline to confirm your participation (make payment) and open the Wait List on January 13, we are now completely SOLD OUT.

How did this happen?

The jury invited 90 artists to participate.  This venue will hold a maximum of 86 artists.  There is no room to "expand" to include more space.  We were quite surprised that no one declined, and many purchased a double space. It is very unusual for our events to sell out so quickly and it really put us in a bind, because we hate to lose you!   

We regret that we are unable to invite you to join us for this event, however if we receive any cancellations, you will be the first to know!    

Don't forget, we have many more events in 2014!  Click HERE to see them all.
If you have questions, please send us an email and we will do our best to reply to you quickly.
 
Sincerely,
Patrick, Randall, Lisa and Sarah
Atlanta Foundation for Public Spaces
info@affps.com 

After going back and forth, insulted by one of the staff (saying I shouldn't have waited until the last minute to pay, which I didn't), I finally just gave up on them... they were selling double booths (and then not single) before everyone who had been juried in had a chance to get a single booth.

I was very frustrated and miffed...

Has anyone else have this happen to them?  Should the people in charge of this made some of the double boothers, give up half their booths to accomodate the four of us that just were plain out of luck...

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No Paragon Shows for me

I would just like to say I will never enter another Paragon sponsored show again.

I am new to the Art Show business and have had only three shows to date. Paragon put on a show in Sarasota last November that I was invited to attend. I found the show producers rude and not at all accommodating for the Artists.

We were supposed to have a free breakfast, coffee and bagels, fresh fruit etc. The vendor didn't show up until the show began at 10 am, no time for coffee and even those who were lucky enough to have someone watch their booth, the coffee was ok, but the bagels and fresh fruit turned out to be packaged cinnamon rolls, that was it, yuck. The only "pay for" offerings were beverages, no other food at all. The only restaurants were blocks away.

Parking was blocks away and a lot of the other artists parked in spots considered "for patron only" even though they were behind a building close to the tents but not being used. If you got caught you were rudely asked to move, even when the spots were clearly not being used by anyone else.

The portable potties were in one location only, at the opposite end of the street.

I saw al least two buy and re-sell vendors, one across from me that used a blow torch to "melt" wax off stone, a ploy to attract attention. This vendor receives stone statues in bulk from African workshops then re-sells them as his own. He even got into the "Fort Myers" show, how does that happen?

I was at the show by myself, no one to help set up or take down, I am a 58 year old female. When we started break down Sunday evening about an hour into it the show producer, on bicycle smoking a cigarette, rode up to me and asked " Why is it taking you so long to pack up?" I was the last to leave and even though there were plenty of show people around no one offered to help. The producer and his crew watched me load the last piece into my trailer and drive away.

I heard the producer bad mouthing Howard Allen shows, my second show in Venice was produced by Howard Allen and I will say it was much better organized and the people were 100% more friendly. Never again Paragon!

 

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Call for Artists: East Lansing Art Festival


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East Lansing, Michigan
Downtown East Lansing
Produced by Art Festival Board of Directors under the auspices of the East Lansing Arts Commission/City of East Lansing
220 Artists
Deadline: January 31

#56 Sunshine Artist ranking  

Established in 1964, the East Lansing Art Festival kicks off the festival season each Spring on the weekend prior to the Memorial Day holiday weekend in the beautiful streets of downtown East Lansing.  The popular Festival attracts 70,000-80,000 attendees from across the region.  In addition to the 200-220 juried exhibitors the ELAF encourages future artists through emerging artist programs.

East Lansing is a charming University town with a wide variety of shops, restaurants, galleries and the beautiful Michigan State University campus across the street.

This long-standing, non-profit event is beloved by the community of Greater Lansing and  6a00e54fba8a73883301348831de9b970c-pi attracts devoted art buyers from across the state.  Informally known as the "City of the Arts" the City of East Lansing welcomes the finest artists in North America to exhibit at this highly promoted event.

Having exhibited in this art fair ourselves here is what else you will like:

  • well-educated visitors, including professional people from State government and the University
  • dedicated and friendly volunteers who welcome artists with friendly smiles facilitating a smooth load in and out
  • booth sitting services
  • well-planned eclectic live music entertainment that enhances the art rather than distracts from it
  • international flavors in a unique food court
  • a festive mood as this is the kickoff of the art fair season
  • affiliation with the Public TV and radio stations, bringing the right people to you

Apply today: www.Zapplication.org   

Michelle Carlson

Art Festival Director

East Lansing Art Festival

(517)319-6804

mcarlson@cityofeastlansing.com 

More info: www.elartfest.com  

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Find more art fairs looking for artists: callsforartists.com

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June 16-22  ARTSCAPE2.jpg?__SQUARESPACE_CACHEVERSION=1367431800357&width=400
Detroit, Michigan
Along the Detroit River Walk
15 Artists
Deadline: March 1

Detroit River ArtScape is gearing up for our third year! ArtScape will open on June 16th and will run through the GM River Days Festival, June 20th- 22nd
The regional competition is open to all artists in and around Detroit, with an interest in exhibiting art of any medium along the Detroit riverfront. 
 
This year, 15 artists will be selected to showcase their large, weather-worthy pieces, and win cash prizes of more than $15,000. The purpose of the event is to promote arts and culture in Detroit and to showcase the Detroit riverfront. The attraction is intended to raise the already renowned quality of programming and culture at GM River Days, as well as to promote the Arts to the Metro Detroit community and specifically to the 150,000-plus people who attend the GM River Days festival.
 
Again this year, ArtScape will be hosted solely outdoors, along the famous Detroit RiverWalk. We are looking for large, eye-catching pieces that will have impact on the appearance of the Riverfront. To accommodate the scale of works we are seeking, we will provide oversized display areas for each artist. This can vary based on the size and orientation of the installation. Prior experience in outdoor installation is recommended.
 
There will be plenty of opportunities for promotion and sale of your work through our multi-faceted PR campaign. You cannot be in the Metro Detroit area during GM River Days without hearing about our festival many times a day, through many media outlets. 
 
Expect:
  • the guidance and assistance of our professional staff, including Lisa Konikow, Art
    b4s_GAOlszewski030313_10375611_8col.jpg
    2013 winner, sculpture by Steve Olszewski

    Director of 17 years, an energetic and responsive art team
  • a crew of vigorous volunteers. 
  • The grounds of the festival will be well guarded by 24-hour security
  • Display spaces will be well lit for nighttime viewing
  • each artist will be provided an electrical source as well as a table and two chairs
Application fee: $20 -- your entire cost to participate and be eligible for:
 
Prizes & Awards:

Each selected artist will receive a $600.00 award for displaying his or her winning artwork at Detroit River ArtScape 2014.

 

Our jury panel will judge on site and award prizes of:

  • $2,000 First Place
  • $1,000 Second Place
  • $ 500 Third Place

The public will vote for "People's Choice" awards of:

  • $2,000 First Place "Best of Show"
  • $1,000 Second Place
  • $ 500 Third Place
During the week prior to GM River Days, artists will have an opportunity to be interviewed by members of the media and possibly be featured in key media outlets, including print, radio and television. We encourage you to apply early; think BIG and send us images that capture the essence of your efforts!
 

Apply: www.JuriedArtServices.com
For more information: Lisa Konikow, Art director, Detroit River ArtScape
(248)914-8911 or email: lisa@artsbeatseats.com
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Woodstock, Sunrise Fl.

I live in Fort Lauderdale and did the show for 3- 4 years but stopped doing it last year  because of the buy/sell and cheap crafts.  If you are selling fine art forget about this show.  The locals shop this show for Christmas gifts and want to haggle over prices.  I hope this helps. 

 

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JANUARY 15 - 4 pm ET 

Call in to speak with us we want to hear from you: 805-243-13388869097853?profile=original

We did it! We completed another year of art fairs. Before we get too far into the future we'll take a look back at 2013 for an assessment. The panelists are:

We'll ferret out their backgrounds so we have context for understanding their answers, then we find out their best and worst shows, their favorite shows, their best stories and biggest disappointments, plus - their plans for making 2014 a banner year and a special tip from each for newcomers to the business.

Around 4:30 we'll open the phones and would love to hear from you: 805-243-1338

Call us. What was your best art fair? Where will you not go again? Or did you just quit the business and get a job? 

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June 12 - 15
Virginia Beach, Virginia
Along the Boardwalk
280 Artists
Application Deadline - January 22

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Click for Application https://www.zapplication.org/event-info-public.php?fair_id=2938

 

This year marks the 59th year for the Boardwalk Art Show, making it one of the oldest and most respected outdoor fine art shows on the eastern seaboard. The show is consistently ranked in Sunshine Artist Magazine's Top 40 fine art shows.
With an average attendance each year of 250,000, this four-day event attracts collectors, patrons, artists and tourists from across the nation. The show runs along the Virginia Beach boardwalk overlooking the sandy beach and Atlantic Ocean.
280 artists in 13 mediums compete for cash prizes up to $30,000, including our $7,500 Best in Show award. Staffed with over 300 volunteers, the Boardwalk Art Show prides itself in the genuine support and hospitality provided to artists and guests alike.
Expect:
  • Beautiful festival atmosphere with public art, fine food and live entertainment.
  • Artist Amenities: great volunteers, drive-up loading and unloading, overnight security, booth sitters, free artist awards dinner for all artists with live music and great food.
  • For Guests: Enjoy 15 blocks of fine art, fabulous food and great entertainment situated in an active resort community.Consider joining us at the Boardwalk Beach Club, the jewel of the show, if you're looking to add something special to your experience. An 80' tented space along the boardwalk with open bar, unparalleled lunch service and lovely shaded seating with beautiful views of the ocean.
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For more information: www.boardwalkartshow.com
or email christie@virginiamoca.org

Apply:  www.Zapplication.org

 

Like us on Facebook for show updates.

Proceeds from the Boardwalk Art Show directly support the Virginia Museum of Contemporary Art and help fulfill our mission to provide thought-provoking art exhibitions and children's art education programs. In one year alone, MOCA brought over 10,000 school-aged children to the arts through our outreach programs.

 

See you at the Boardwalk!

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...Unbelievable.....

Guess they have not been reading here about unreasonable costs to enter and exhibit at juried exhibitions......

This is from the call for entry I just got in my inbox:

"As you review the Artists’ Market application for 2014 you’ll note changes to our fee structure. We’ve worked hard, to maintain level costs for program administration and equipment rental to our exhibitors, particularly during the economic downturn. This year‘s increased costs reflect the incremental increases that the festival has absorbed over the past five years. We believe that these fees are competitive with arts festivals of similar caliber and that participation in the Artists’ Market at Artscape is a tremendous value to exhibitors."

"NEW Artists’ Market Fee Scale:

  • Application Fee: $60
  • Standard (10x10x7) Space Fee: $700
  • Taller (10x10x10) Space Fee: $750
  • Double Space Standard (10x20x7, limited availability) Space Fee: $1400
  • Double Taller (10x20x10, limited availability) Space Fee: $1500
  • Table and Chair Rental (2 each): $50
  • End of Group Location (limited availability): $200"

This isn't what I would call a "high - end" event.. Guess it is high end cost, though

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Purple Rose Theatre Company, Development Director - professional theatre in Chelsea, MI. Actor Jeff Daniels lives there and has started this theatre.

Paint Creek Center for the Arts, Executive Director - Rochester, MI -- the center runs the popular Art and Apples art fair

Ann Arbor Farmer's Market, Manager - cool part-time seasonal job, an hourly wage. Part of it is an artist's market

And if you really have the credentials, how about this one?

Cranbrook Academy of Art and Art Museum, Director - in Bloomfield Hills, one of the finest art schools in the country

Find more here: a3arts.org

Thanks to the Arts Alliance newsletter for sending this info.

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Well, when you are down to your last few  gold coins in your pirate's chest, a certain level of anxiety and apprehension sweeps over you.

Which was my spirit as I left scenic Ybor for the lures of Florida's lower west coast last Friday.

We are, of course, talking about the newly relocated Bonita Springs Art Festival.

I was pleasantly surprised by the beauty and open-ness of the art site.

It flowed down palm-laden streets and coursed back on a paved road near the railway. A nicely, grassed park held a fair amount of booths.  I worried about them.  And I was right to.  They did not get nearly the same traffic as us on the paved streets.

If I know director Barry Witt, he will rework the layout before the next show in Feb.  He heard a certain amount of criticism from those who were ignored by the masses.

Unfortunately, you have the "lemming effect" going on here.  The crowds follow the easiest straight or curving line.  If you make them have to step up or onto a new path, there usually is a lot of resistance.  It happens everywhere.  You would think most show promoters could have figured that out by now.

Being on a new site created a lot of apprehension.  Would the crowds come, would they buy in certain numbers, would our booths be safe at night--not pillaged by the locals?

Glad to say it went swimmingly well.

Big crowds, lots of them with their dogs.  A certain amount of sales were made.  I heard of no vandalism anywhere.

The venue is in a real positive area.  It is very tropical, very airy, lots of sunshine.  There is ample parking for all.  It is a better situation than we had at the old location.

My sales were OK, I made a paycheck.  But this was the lowest amount of sales I have ever had at this show in 13 years.

For a $400 booth fee, I expect a better return on my money.  So do a lot of others.

There were ample sales made in the $2K-$5K range.  It happened across the board.  

There were also a lot of artists who had a zero Saturday and a meager Sunday.

Thirty-plus new booths were added to the show (an extra $12K for the promoting organization).

Frankly, it is too many.  The pie gets sliced way too thin.  But, that's the "haps" at shows these days.

We live in the era of cut-throat art associations, and private promoters, who can gouge the artists.  The artists' cost escalate, their sales returns get smaller all the time.  Trouble is, there are too many suckers lined up waiting to pay.  So the shows just don't flat-ass give a damn about your situation.

So, I am going to end this on a very positive note.

While I replenish my small gold chest with a few tokens, consider the following advice:

To make money at this show it helps if you have big price points and only need a few customers (say, 3-9) to make your show.  Volume sales are not here.  It helps if your work is related to tropical birds, or fish, and especially tropical flowers.  The patrons are monied and conservative.  Everything must match the wallpaper.

So there it is.

Barry Witt has done a very good job of promoting an established show at a new location.

It is  very nice new location.

The booth layouts need a little tweeking.

Think twice before you plunk done your money here--it is not a guarantee for all.

Hopefully, my 2014 season will steadily improve.

Drink a pint of grog for the pirate, he needs to feel the good vibes.

Nels.

BTW, Travis wrote a very good, cheery review of this same show, so check it out.

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Boca Fest, Boca Raton, FL - 2014 Review

We were at the Howard Alan Boca Fest show this past weekend.  The show has been mentioned/reviewed on AFI a number of times so I’ll just hit the highlights of the logisitics.

As with most HAE shows, it’s a 5AM setup on Saturday morning, although many tents were up earlier than that.  The load-in is easy if you get there early enough but not horrible even if you’re late.  The HAE staff keeps everyone moving and we didn’t see any real logjams.

Spaces are in the parking lot at the Boca Town Center, an upscale shopping center in a very upscale community.  The layout is a series of fairly short row bordered by a long row connecting the short ones – think shopping center parking lot and you’ll get it.  The aisles are very wide and the spaces are 18 giant feet deep – think parking space.  If you had enough panels, you could display art the entire depth of your space or you could store everything you own behind the tent.

The weather was perfect all weekend – mostly sunny, not too warm and gentle breezes.  On Saturday the crowd was steady but not the throng we had expected.  Contributing factors may have been the torrential rains that had flooded the streets of many Boca neighborhoods in the few days before the show.  Also, it was the Jewish Shabbat combined with the Ariel Sharon funeral. 

In any event, Saturday was slow for us and for a number of the other artists we spoke to.  Of course, some were vey happy.  Just like every other show.

Sunday was very crowded  - HAE gets them out with lots of promotion/ads.  Unfortunately it was just as slow for us as Saturday.

Sales were very disappointing especially after coming off a very good weekend at Las Olas. Last year we did the Hot Works Boca show (Patty Narozny) and had light sales as well.  Combined with this year’s result – Boca you’re dead to us!

A painter across from us practically sold out and we did see lots of bags being carried – though many were small.  The quality of the art was very, very high and there were buyers – just not for our fabric art.

Highlights:

We had a buyer on Saturday who was waffling about taking a piece because the colors might not match.  We did the old pay for it now, take it home, if it doesn’t work, bring it back routine.  On Sunday morning, she walks into the booth carrying the piece.  We immediately assumed that our slow sales were to get even slower.  Instead, she said the piece worked so well she wanted another one just like it.  Yay!

Also, we had enough Marriott points that we got a “free” weekend in the onsite hotel.  (Of course it’s only free because we have paid for so many other nights.)  It was great to have a two-minute walk to the room for air-conditioning/bathroom breaks.  It also ensured that we could be in the hotel bar for happy hour within seconds of getting the tent zipped up.

We saw and talked to many artists who were also at Las Olas. This week we were next to AFIers Gary and Maureen Shull and right behind Melanie Rolfes-Leonard.  We enjoyed meeting them in person and comparing notes with them on past/upcoming shows.

Teardown was as easy as it gets.  With an 18’ deep spot, stacking everything behind the tent and then getting the tent down meant that the already wide aisles became even wider.  There was plenty of room to drive right to your spot and load the van.  HAE staff tightly controlled entry to the venue.  We were on our way in no time.

Lowlights:

It really came down to sales.  We covered the booth and a few meals but that was about it.  If we didn’t have the free room it would have been a loser.  Boca Raton is clearly not our market.  There were plenty of artists who did well here; there were also a number who weren’t happy. 

Bottom line:

Great venue, big crowds (mainly on Sunday), professional promoters, poor sales.

 

 

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little review of Cape Coral.

We just love to travel to Florida in the winter to show our work. We love all the traveling in fact. One of the reasons we quit a real job in Pharmaceutical Sales in 2010 to be artists... Travel & Iive before the word 'retirement'. We home school (online school) the kids and throw the dog in too. Leaving just after Christmas and staying until mid-March. Travel trailer packed & walmart parking lots for 9 days we go! We stay by Sanibel for the season. The kids get so much school done that they advance another grade by the time we head home. No rest! Kayak time exists.We have done some TERRIBLE shows. Really only in Florida. We live in Michigan. You think your awesome? Come on down here and do your thing! We actually are the opposite. We think we need to learn SO much! This is why we come here. All the artists around us send us to a 3-month class on life. The artists teach my kids without speaking to them. Most do however and actually invite the kids in to tell them everything they know. So cool for them both! Other artists teach us how to show the art with their phenemenonal displays. If you get to do a Howard Alan show & Debbie tells you what to do to have a better display - you better do it. I have had art instructors and business professors but she taught me more in 5 minutes then those other fellas. I thank her for that.We swallow any pride we have. We shut our mouths and we listen. Cape Coral was no exception. We did it last year to Debbie Alan standards and made $1,000. Cape Coral doesn't want that. It's a place to try new things - PLAY! Make smaller or something like a 'rough art draft' and see what you get. If you are still into evolving and like to step out of the comfort zone. We did that this year and doubled our sales from last year. I can appreciate that crowd. I am that crowd. It's a show I could go to and buy us gals some cool stuff! The food is expensive. Beer guts abound but they're perimeter hanger-outers. They stay to the side so it's easier to drink! Its a crowded show so that helps traffic flow! It was absolutely fantastic to see happy people & finally happy artists! Everyone around me was very happy with sales. The yogurt shop behind us were let our kids hang out all day. Free wifi for them and samples. Have us a couple VIP cards too... The clothing boutique was playing Street music...It's a vibe and it can be contagious... We sold our mosaics average price of $100. That was a comfortable high price for art buyers in our booth. A woman we talked to last year came back, no intention of buying spent $475. Mike gave her $25 off & walked it to her convertible.I also made sun catchers. $20 each or 2/$30. Almost sold out on this sunny weekend! This show is definitely not Bonita Springs with Barry. That's a nice crowd too. Had repeat sales. We did that last year - An artist next to me sold a $17,000 painting. Estero last weekend was so wet. So many sad artists faces that my 9 year old asked me 'why was that a bad show? What did those artists mean when they say that? What's a good show?If we can survive down here and play with the big dogs - we will make the most of it! We thank all the brave artists who show us how it's done!
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Weighing in #1 for the Best Fine Art Fair and Fine Craft Show is La Quinta Arts Festival in La Quinta, CA. Average sales are the main determinant for the Art Fair Sourcebook's ratings. La Quinta set a new event record for art sales, exceeding $2.8 million! Divide that up by 234 artists and almost everyone is taking home a very nice check. Congratulations to Christi Salamone, Executive Director and Kathleen Hughes, event director.

#2 is another sweet show, a complete contrast to the tony location near the golf courses and tennis courts of La Quinta, a small town in southern Illinois across from St. Louis, Belleville, IL's, Art on the Square. This town really turns out the crowds who cherish it as just about the biggest thing that happens there all year. A completely volunteer-run event, headed by Patty Gregory, it hosts 100 artists who are devoted to the show.

Last summer I hosted a podcast with these three women titled "Bringing Buyers to the Art Fairs." You can listen to it here. Show directors should be particularly interested in this podcast as it explains nuts and bolts of taking care of sponsors, promotion, and fundraising that are applicable to just about any show.

Listen to it here: http://www.blogtalkradio.com/artfairs/2013/08/14/how-to-bring-buyers-to-the-art-fairs

Who else made the list? Can anyone help us out here? 

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Cape Coral Festival of the Arts (Jan. 11-12, 2014)

(I've reviewed the Cape Coral Festival of the Arts in detail for several years.  The logistics and background for this show are unchanged.  You can read last year's review here.) 
This was my fifth, and surely my last, visit to Cape Coral Festival of the Arts.  Featuring 300+ artists, craftspersons, and buy-sellers, it's certainly the largest show in SW Florida, and one of the best attended.  The citizens swarmed the show from just before the official opening until mid-afternoon on both days.  Well organized, well communicated, and logistically easy for setup and teardown.

But is it a great art festival?  Not by a long shot.  The Fort Myers News-Press got it about right in the lead paragraph of their story about the show in Sunday's paper: "Fried food and painted toilet seats caught people’s eyes Saturday at Cape Coral’s Festival of the Arts."  And so, I might add, did the purveyor of "handcrafted" lounge chairs that sold for $39 each, and the other booths filled with buy-sell, costume jewelry, and tschotskes. Don't misunderstand--there are some fine artists and craftpersons at this show, but in recent years they seem to be more and more outnumbered. Like the host city itself, this is an unpretentious show that welcomes all comers, is a little rough around the edges, and tries to be all things to everybody.  

Naples, it is not. And that stark fact provides a great opportunity to learn a lesson on choosing shows that match your target market, as opposed to chasing shows based on high attendance or somebody's top 100 shows list. 

There was a time, not long after I started in the business, when I had solid sales at this show.  I sold small work, framed most of it, and offered small matted prints at a $20 price point.  In 2009 I had 35 buyers at an average sale of about $60, and a little bit of follow-up business in the week or two following the show.  Even last year, long after I'd switched to canvases and dumped my 8x10 matted prints, I still eked out a bit over $2K, thanks to a few small canvas sales and a lot of 11x14 matted print sales, many of which were deeply discounted.

This year, I went with much larger work at much higher price points: canvases were mostly 24x36 and larger.  (Last year, 24x36 was my largest size).  Fewer 11x14 mats (priced at $45-$49, also up from last year) and 16x20s at around $80-85.  As a concession to the bargain-seekers that abound in this working-class city, I hung a half-dozen smaller canvases, 24x16 or thereabouts, and set out a binful of small prints at deep discounts for my annual "Clear the Nest" sale.

The result?  In 14 hours of beautiful weather, I sold zero canvases, three deep-discount items, a couple of $20 calendars, and a bunch of 11x14 and 16x20 mats, totaling $1000.  About half-a-box of business cards fairly flew out the door, most likely never to be seen again.  

And yet, this doesn't upset me.  Because sometimes, you can define your market not by looking at who buys your work, but rather who does not.  So the fact that sales were tough to come by this weekend is actually good news.  Now, if sales lag in my next two shows (in downtown Sarasota and St. Pete), I've got a problem.  So..., stay tuned!


Booth Fee: $326, single check or online credit card, payable with application, cashed quickly
Attendance: High, but few strollers or sales after 4 PM either day
Weather: Fair both days
Number of artists: Over 300
Music: No
Food court: You betcha

Buy-sell?: Ditto
Artist amenities: None
Good show for: Beginning artists; those with low price points ($20-100) and/or kitsch. Small items sell best, as patrons have long walks and parking/access points are tight

Awards: Yes (Judge never walked in my booth, just gave a quick glance from 15 feet away, but paused long enough to place helpful initials on my booth sign)
Setup: Friday night check-in from 6-10 pm; access to street 8-12 midnight; Saturday setup began 6 AM. 
Teardown: 5-7 PM Sunday.  Streets re-opened just after 7 PM 

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This was our first show of the new year, and it went well.  A good sign of the recovering economy.

This is a well established show, and always a top-seller.  This year it underwent a major change of location: from an upscale shopping mall on the main thoroughfare to a city park on a side road.  There was a lot of concern that the patrons wouldn't follow, but they showed up in large numbers.  It seemed, to my untrained eye, that there were larger crowds than ever before.

Sales, as is always the case, were all over the board.  I heard everything from "zero" to "best show ever".  Most people I talked to were very pleased with their weekend.  If you had a mailing list, it really helped.  Lots of our fan club showed up, even if it was only to say "hello".  And we saw many new faces that were never at the other location.

I am continually amazed at the effort it takes to produce an event like this: locations scouted, permits acquired, streets closed, layouts planned, security hired, entertainment and food booths arranged, and volunteers and support staff hired. All so that we can waltz in on a Friday, do our thing, and skip off on Sunday evening with some loot.  

Kudos to Barry, Susan, Midge, and all the lovely people at the Art Center for their months of hard labor which resulted in a pleasant and profitable weekend for many happy artists.

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