Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals
"Art is making something out of nothing and selling it." - who said this?
You're at the show. People are interested in your work they are about to leave (empty handed!!). And they turn and say,
do you have a card?
Your reply: Sorry, I don't want to be bothered when I'm not at the show. I'm here now. What can I do for you?
do you have a website?
Your reply: the show is my livelihood, what can I do for you?
how can we get in touch with you for a piece for our anniversary/new family room/cottage when it is time?
Your reply: how about now?
I have seen this scenario many, many times. The people walk away dazed and confused, and empty-handed. This may seem extreme, but you know it is factual. Do you have business cards? Do you always have them on you?
At the show they can carry them off and have a tangible piece from you that may bring them back today because you've written your booth # on it. Away from the show they are a visual memory jog about you and your work. A good card is the cheapest viral marketing and advertising you can do.
Here are a few cards I've picked up recently that show some very good basics:
What's missing from this card? Nothing I can think of. How about you?
Front of Wendy Bedolla's card
And, we need to have our house painted - great card, no?
Do you have a business card? Can you show it to us here?