earning a living as an artist (6)

8869197285?profile=originalThis is a Christmas gift for everyone who got into this business because they want to live their life as an artist but then found out that your most artistic work wasn't selling like you wished. You looked around at what was selling and then made one of 3 choices:

  1. create work like others whose work was selling so you could stay in the game
  2. quit doing art fairs because the work you wanted to create was not finding its fans or
  3. tried to find the middle ground where you could fulfill your artistic inclinations and that was still accessible to a large enough body of people so you could sustain an art fair career. Which one are you?

Here's a great article aimed at photographers, but equally applicable to the other creative people in this room, exploring that topic: "Photographs are about stories, not gigabytes."

Practice and exposure help refine the art of storytelling through photographs. Photographers often have to choose or balance between “commercial and passion photography”, Mithun explains. In that sense, success comes not just from commercial sales but audience’s artistic appreciation as well.

Read more at: https://yourstory.com/2019/12/photography-story-mithun-prabhu

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8869175694?profile=originalA recent podcast with 3 artists and some callers came up with these conclusions: 

  1. having income from several sources helps a lot
  2. sometimes the rain, a terrible crowd or the fact that you may have picked the wrong show intervenes with the "earning"
  3. you've "got to love what you are doing" to make it work

Our participants were:

Marge Luttrell, encaustic painter and a former high school art teacher, who has been participating in art fairs for 7 years and who did 25 shows in 2016. Her "other" income includes teaching at places like Arrowmont and Penland. Her work sells from $350-$3500.

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Jill McGannon, a realist landscape painter with an MFA who has earned her living with her art since 1988, with success in galleries and her own business (15 employees) mural painting and licensing her work until the Crash of 2007 took away that income and she came to art fairs to earn. Her prices range from $250 for a 9 x 12 to $4000 for a 30 x 40. 

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Loc Tran, an artist who creates his own designs and screen prints the designs onto t-shirts. Although he is not doing art fairs, in the last 10 years he has found plenty of other opportunities, wholesaling and retailing his work at events with consistent revenue in the 6 figures.

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On the podcast we talk

  • $$ - how much do you earn at a show? with $$ answers
  • great tips from Kelly Cassidy: have a helper, never discount, have an outstanding booth, consistent prices and a sign that says "I do commissions"
  • Jill does fewer shows because of commissions 
  • how to sell something with a $3000 price tag
  • Loc has no employees and has 150 wholesale accounts; exhibits and sells at "niche" markets, veterinarian conventions, dog shows, etc.
  • all have friends who earn their living at the art fairs ... you can do it too. 

8869148694?profile=originalListen or download this right here: http://www.blogtalkradio.com/artfairs/2017/01/31/is-anyone-here-earning-a-living

This was a very affirming discussion. Do you have any tips to add? Or questions to ask? 

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Fountain Hills Great Fair & the economy

I know next to nothing about the Arizona shows, but came across this article from AZCentral.com about Fountain Hills. I'm linking to it here because the organizer not only talks about the attractions of the event but has something to say about the economy, the number of artists applying and how she sees the economy changing.

Read on to find out about artist Robert Shields and his art career.

Okay -- the AZCentral site doesn't want to stay open or even reopen, so I'm going to do something that is frowned upon - copy the entire article here because it has useful info for you: 

The link if you can get it to work for yourself: http://www.azcentral.com/story/entertainment/events/2015/02/17/fountain-hills-great-fair/23549487/

Robert Shields of Clarkdale is ready to talk about his art this weekend at the Fountain Hills Great Fair, which is expected to draw as many as 200,000 people.

Shields, who paints, sculpts and makes jewelry and glicee prints, knows they'll have plenty of questions.

"They ask, 'Can this be hung outside? Do you have this in green and blue? Where are you from? I love your work. This would be great for my sister. Where's your studio?' '' he said. "Then there are people who just look at you. It's all part of theater. Some people are very friendly. Others sort of look, and you know when not to talk."

Sheilds knows about theater, because he was half of the popular Shields and Yarnell comedy mime duo in the 1970s and '80s. Now he's an Arizona artist.

Shields and the other 500 artists at the 27th annual Great Fair will need their schmoozing skills. Sharon Morgan, events planner for the Fountain Hills Chamber of Commerce, described the setup as a "huge, huge mall" of art, with four rows of booths lining the Avenue of the Fountains.

"It's like going to the mall," she said. "You see something, maybe you buy it and maybe you don't. You walk around and look at the artists' work."

If you work up an appetite, 20 types of food will be available, she said, as well as a beer garden. Hot-air balloons also will be part of the festivities.

Returning this year is the Native American music group Brulé, which last played at the Great Fair in 2011.

"They are a big crowd favorite," Morgan said, and fairgoers had noted the group's absence.

Eight hundred artists applied to be part of the Great Fair this year, which is an indication of the toll the Great Recession took on the arts. Morgan said that before the recession began in late 2007, the fair received more than 1,000 applications in some years.

Now the number of applications is on the rise, "which tells us, evidently, the artists are happy because they see a reason to get back into their fields of art," Morgan said.

Shields know well that the economy has been tough for artists. In 2006, he had four galleries in Sedona and one at Paradise Valley Mall in Phoenix. They all closed, and today he sells at fairs and through his website (robertshields.com). He started selling at the Great Fair in 2008.

"I lost my world and it's just me doing it all. I decided to sell my art directly to the people," Shields said. "I make everything myself.

"I think Fountain Hills is phenomenal, and it's a beautiful venue. Sharon brings in new and interesting people."

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Here is an interesting story that "stumbled" into my mailbox:

The team at MyLife.com takes a look at some of the most populous cities in America to find the best places for artists to live. Where would an artist want to live, be able to make a living, and be around other like-minded individuals? Cities known for museums and art communities may have a prominent spot in your mind, but the rankings of this list may surprise you!

Here are the criteria: Cost of living; people 20-34 years of age; people working in the arts; number of museums and galleries; household with income over $200,000.

And what would they be? Any places that we know about? The top 10:

10. Las Vegas -- anyone here live in Vegas?

9. Portland, OR -- no surprise on that one

8. Boston

7. Minneapolis

6. Nashville

5. Denver

4. Austin

3. San Francisco

2. Seattle

1. Atlanta

Interestingly, the city that is the biggest one for successful art fairs, Chicago, is ranked #15. Read the survey and find out why.

Learn more about the survey and see if you are living in the right city: http://www.mylife.com/blog/top-10-cities-to-be-an-artist/

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8869098685?profile=originalDecember 3 - 5 pm ET - Join us by clicking the link

Our guest is Sheryl Kosovski, a certified Financial Recovery Coach who specializes in business development for creative people, helping artists and designers grow their businesses, make more money and learn how to hold onto that income.

How do you handle your money? We'll discuss how to create a spending plan to reflect where you want your resources to go. One that enables you to take care of your financial responsibilities, meet your needs, and enjoy life in the process. One that will, over time, enable you to do things that may seem impossible to afford today.

Do you:

  • rarely balance your checkbook or forget to record checks?
  • not have a savings account?
  • pay only the minimum monthly credit card payment?
  • frequently live in pain or stress around money?
  • live from show to show?

Or are you:8869125874?profile=original

  • confident in your ability to make money
  • living below your means
  • tenacious in achieving your goals
  • determined to get paid what you are worth

We'll talk about how:

  • to set up a annual plan to track your income for getting your expenses/income into balance
  • to end financial chaos in your life that leads to a better reality 
  • Awareness of the financial details of your situation can empower you to make money as an artist and how to hold onto that money
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Art World? Opened my Eyes ...

The entrepreneurial life of an artist requires continuous learning and8869100890?profile=original experimenting and we need to stay on top of what else is going on out there in the arts and put our own careers in perspective.

My friend, Richard Rothbard, just sent me this link to Fine Art Magazine. Want to know what the BIG "real" art fairs are doing? Who is buying art and what kind of art is being celebrated?

This amazing website opens up like a magazine and you can page through it and read the articles about high society and who is buying what and see the work of up and coming artists, as well as establishment figures.

Really worth a look: http://issuu.com/fineartmagazine/docs/fine-art-magazine-winter-2012-2013

Plus, there is an article about Richard and Joanna Rothbard, their galleries and their shows and how they have developed markets for people who do the street art fairs.

Has anyone here attended these big glossy events or participated in them? Do you see them as a goal or inspiration to market/work/innovate/grow?

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