business of art fairs (2)

Rant from a Friend - Life at the Fairs

Email from a friend after we asked him for some show information:

As to show reviews, I'm uncomfortable about writing anything about an art fair on the internet. I cringe at the idea of a show director reading a bad review with my name attached. Getting into shows in the last decade of my career is so hard. I just don't trust the system enough to put my name on anything.

As to sharing what shows I do, I pass out thousands of card each year with my schedule on it. I put my schedule on my web site. Shows I do good at or not good at don't really apply. If I try a show it's because I've heard of it. I try it, I evaluate it, good or bad, and try to see if I want to work  it for a couple of years. With all the art fair lists and web sites available, how can you not know the art fairs. The fact is that the economy isn't very good. I'm an older exhibitor, not new, not with new work. If I go somewhere, I think of it as, do I want to work at this show and try to turn it into something that will work for me.


These people at the show wanting to know what shows are good. They don't seem to realize that I'm right there next to them trying to make some money. There's no secret shows. I put time and effort into making money at shows. I get into good and bad shows. Maybe your stuff isn't salable. Like the woman who reviewed Edina a while back, there's probably someone looking at her booth thinking if she wasn't there they'd be making money. Every show has good and bad work. Edina, for a fact, isn't that hot of a show, but I've done it for twenty years, do a mailing, try to reach my customers there. It doesn't make much difference who else is there. It's close to home, easy to do. My old spot had a trash can and a porta potty. What more could you ask for? Our joke was wait until it rains when all the blue tarps come out and people's booth fall down because they don't have a center pole.


A lot of these exhibitors seem to think that if so and so wasn't at the art fair, the fair would be better, and they'd make good money.
   

These days the line between good and bad shows is blurred. In crafts, I see a lot of former big ACE guys at the same shows I do. The customers go to all the shows. The line is blurred. You go to the Plaza or Coconut Grove and see the cheap jewelers just like at the little shows along with people with good work. If you get into all the top shows, more power to you, but most of us get into some good shows and some bad shows and learn to deal with it.


My new line with the judges is that I'm just a guy who  talks to himself with his respirator on all day and that's my artist statement. That's as deep as I get. This was yesterday's rant to myself at the felt wheel.

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The CPFA, lovingly known as "State College", has been flourishing since l967, on the campus and downtown streets of this sweet college town in the heart of Happy Valley. I can't imagine how many artists have participated over the years. In the interest of letting the newbies be informed about the cultural history of our "industry" I'm linking to an article in the Daily Collegian that appeared on July 11 detailing fundraising, riots, festival workers strikes and, of course, artists hung work on fences, not booths.

It is good reading and puts lots of what is going on today at art festivals into perspective.

This festival is a bit of a 'grandfather' to the multi-faceted festivals that you find today that have contributed so much to growth of the arts in our country. Rick Bryant, the director, told me he hosted the folks from the Oklahoma Festival of the Arts this weekend. Hope they had a good time as this is a very cool event.

Any artist who wants to get a good look at a successful event and pick up tips on how to sell and display, as well as an art fair organizers needs to visit State College. You'll get a crash course in the art fair business.

Here's the story: http://www.collegian.psu.edu/archive/2010/07/11/arts_fest_history_revisited.aspx
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