Marketing Plan:
APPLY: https://www.zapplication.org/event-info.php?ID=7215

This was my second show of the year, on the last weekend of January.
This is a three day show with setup on the morn of the first day, which was Friday.
New Smyrna Beach, we call it NSB, is just south of Daytona Beach on the Atlantic.
It is a mellow beach town which has blossomed in the last 20 years.
There is lots of money here, and plenty of visitors come here.
Granted, they mostly buy Florida dreck art, the usual palm trees, shells on the beach. It is what they feel comfortable with. Some serious non-Florida subjects will sell here, but in very limited quantity’s.
This year we list the whole day Sunday due to horrible rain.
In spite of this, I had my best show ever here and I have done this show since the early 80-s.
People we’re out in great numbers even on Friday, and Saturday we were packed with people all day.
The Show is all on paved streets.
Many booths are on Canal Street where all the retail and restaurants are. One plus of being here is that if the weather turns bad, the surrounding buildingsgive you safety from the strong winds that blow off the inter coastal.
My Booth is on the stretch off the show that faces the river, we get the breezes and also the high winds.
In January it gets quite chilly here. But I love it.
Sales were steady all day Friday and Saturday.
people knew Sunday was going to be washout so they bought steadily on Saturday.
In the two days I did more sales than any previous time at Inages, and that goes back to 1983.
Most artists packed up on Saturday night.
The Show emailed us early Sunday that it was cancelled.
The strong sales kind of vindicated my hopes for a good year.
My next show, Ft. Meyers kept the good vibes going.
I will blog about Ft. Meyers next.

Well, this is my 45th year in the biz.
2018 ended in a sad fizzle so I was looking for positive vibes to kickstart 2019.
I have done this show many times since its inception.
It moved a few years back from a location off Highway 41, a well travelled road,
to Old Highway 41 located in a picturesque setting, but not getting the same kind of traffic.
Sadly, since that move this show has never been a strong one for me.
In the old location I always did $4k plus. In the new setting, I cannot crack $3k.
This Show is held on the first weekend after New Years.
Prime time, plenty people down here from up north, mostly from the midwest.
In the old days, the transplanted midwestern were blightfully innocent. If they liked your work, they bought it, just like they did back where they are from.
Then slowly, the “Florida-what is your best price syndrome crept in.
Sales have never been great since.
Tis is a very well run show.
The local art league runs it led by legendary guru Barry Witt with his new understudy.
It is a well oiled machine.
Trouble is, for most of us, it does not work.
For the price they charge for a booth the return is not there.
In fairness to them, I will say this.
People with high price points who only need a few customers can make out quite well at this show.
A sculptor across from me had about six sales and did well over $10 k for the show.
For guys like me, with lower pricepoints, We did not do so well, not enough customers to sell to.
Crowds were strong until about 2pm and then they fizzled.
They mostly buy very conservative here.
They love the Florida dreck.
Real original Art has a hard time selling here.
Personally, I have to let this show go. My sales go lower and lower. Bad biz model.
I have done this show more than 25 times since the early 90’s.
But, it is time to say aloha. It no longer works for me, and also does not work for many others.
The attendees pay a $13 entrance fee and then walk down the middle of the road without looking or going into many booths. Go figure.
I guess they are easily entertained in Jupiter.
In it’s day this was a major show with sales easily in The &5K-$7k range.
Sadly those days are long gone.
I have reviewed this show many times so you can check my previous blogs for basic info about this threeday show.
Basically, the main flaw for this $500 booth fee show is that there are way too many exhibitors for too few of buyers.
That is it in a nutshell.
Artists who sell big ticket items can make out ok at this show. Three or four sales and they have a great show.
Guys like me with lower price points (mine are $30-$500) need 30-50 customers to have a good show.
Sadly they are not there for me.
There are always exceptions to this.
My good friend John Leben, a talented digital artist, kills there, and he has modest price points.
He is a very lucky man.
Frankly, paying a high booth fee, having to spend big bucks for lodging, plus pricey restaurants does not work when I only yield way less than $2k in sales.
This Show has been sliding for years
It is time to cut it loose.
I realize there are probably five people waiting to take my space.
God bless them, but we will see how long they last before cutting it loose.
Trouble is the show does not care. Bigger is better, no way they will reduce the number of artists.
Sorry to end on a negative note, but I am just telling it like it is.
Feel free to weigh in with relative comments, pro and con.
On a final positive note, if you go and then are looking for a great place to eat seafood at reasonable prices, do not overlook Old Florida Tavern restaurant on the Main Street in downtown Jupiter.
Double shots of Tito’s for $7, woo-hoo!
I have a business page and a shop on that FB page. However, I have yet to sell any prints from it. I admit, I have nearly 200 followers, so I am probably a long way from building a huge following or contact list. Is it a given that we need to pay for a service to help us build the list? It seems very overwhelming to try and tackle yet another huge obstacle. It seems there isn't enough time in my day already, after creating, processing, posting to social media, printing, matting, framing(if needed), applying to call for entry, updating my website..well you follow me :):) I am grateful for any positive feedback or nudge in the right direction.
We have closed our art show business and would like to sell our tent. The tent was used for only a few shows. It is clean. It has been kept in hard plastic containers in a temperature controlled environment. So it is in good condition. One corner zipper is broken part way down. However, the tent does close and the bottom of that corner can be secured easily. Tent comes with an awning as well.
Pro Panels are beige. They have also been kept in house in a temperature controlled environment. There are 13 Panels, 14 shelves, and 3 pedestals (each varying in height). A couple shelves have some minor stains.
Tent and Pro Panels as a unit $2000. Located in SW Florida.

We've had such a good response to last week's podcast with Dave Emmons (Can you Really Sell your Art on Facebook?) that I'm considering doing a follow up. I'm looking for suggestions from you for questions and also want to know if you've had experience with selling on Facebook and if you'd like to be a guest.
Please add your info in the comments below, so I can start planning. Thank you.

Over Labor Day weekend, over 11,000 art lovers make their way to beautiful Long's Park to shop for fine art and high-quality crafts. Set in an historic tree-lined park where booths follow walkways surrounding a tranquil freshwater lake, this top-rated show draws sophisticated, high-income buyers from Philadelphia, Baltimore, Central Pennsylvania, New Jersey, Delaware, Virginia, West Virginia, Washington, DC, New York, and beyond thanks to the quality of its exhibitors and extensive marketing throughout the region.
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Marketing Plan Includes:
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Ours is a truly unique gallery - 25,000 square f feet in a Civil War-era warehouse on the Red Hook waterfront in Brooklyn, NY. The vista of New York Harbor, spanning the Statue of Liberty to the Verrazzano Bridge is one of the best in the city. Our 18,000 annual visitors also enjoy the nearby restaurants, bars, IKEA and Fairway Market. Its enormous space affords us the opportunity to exhibit large work, and we welcome it. We will be using 8,000 square feet for this show, and look forward to exhibiting artist's work from all around the country, work in all sizes, and subjects, and media.
We have two synergistic missions:
Recycle 2019, the Brooklyn Waterfront Artists Coalition's national juried show of art crafted from cast-off, discarded, and re-purposed materials, will be a celebration of ingenuity and imagination. We are seeking to exhibit sophisticated two- and three-dimensional art created in the re-use genre.
As well as looking for skill in the use of material, we want to see art that demonstrates the importance of conserving our limited natural resources. We look for how well the medium relates to the upcycling movement and how fully the artist's intention or concept is presented and realized. The juror's awards will reflect that artistic judgment. $3000 in Cash Awards
Note: All judging to enter this competition will be on-line. Decision of the judges is final.
Marketing:
Testimonials: Wonderful space. Totally loved the last exhibition. - Albert TainoImage Areizaga
Put on your walking shoes; there is so much fantastic art to see. - Victoria Lapin
Gigantic scale, relaxing atmosphere, harbor/loft environment. Astounding creativity all around. A must-see weekend destination. - Mary Bullock
http://bwac.org/wordpress/wp-content/uploads/2018/12/Recycle-2019-Prospectus-12-12-18.pdf More Information:
Contact: Virginia Ross bwacjuriedshows@gmail.com (718) 596-2506 |
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