I'm having a bit of a quandary that I could use some help with. Like a lot of art fair artisans, I have an Etsy shop that I like to sell my work in online. And I have slowly (VERY slowly) been accumulating the necessary tools and accessories to start participating in fairs and festivals. I bought a good solid tent, I have some display mechanisms for inside it, and I even bought an iPad so I could get Square cheaply, and thus be independent and swipe my credit cards on my own.
Over the years (yes, it's now been years I've been preparing for this endeavor) I've created my body of work and accumulated stock. I've also slowly whittled away at that same collection as I sold pieces on Etsy, so it's been an interesting challenge to create new items and make them available for sale and at the same time accumulate enough work to be a viable vendor at a street fair experience. I don't think I'll ever have enough, quite frankly.
But my quandary comes with how I categorize my work when I'm considering applying to different art fairs and festivals. My work is already difficult to define as it's what I consider "wearable art", not a category that most traditional art festivals consider a viable or legitimate mode of expression. At least in the sense that they're looking for art that is hangable on a wall or displayable on a stand--paintings, photography, sculpture, ceramics, and mixed media. It's when an art festival starts cracking that hard shell and starts "allowing" wearable art in the door that things suddenly seem to start to get "crafty" and less "arty". Suddenly you have vendors with mass produced items from China saying, "Our stuff is wearable art, too!" and things degenerate rapidly...
Now, I understand that this is wrapped up in the debate around the definitions of Art and Craft, and that we won't solve that here. But it seems to me that most traditional art festivals that require an online application process don't really want wearable art in their festivals. I can understand why--it's a lot easier to define "Fine Art" and recognize it when it's following a set of traditional parameters that have always been used before. Clothing and jewelry are very utilitarian, an aspect that muddies the waters when it comes to determining whether it's "art" or not. How does one determine whether a piece of clothing is artistic or not? Is it in the execution or process? The end result? Its uniqueness? Its materials?
I've struggled with this for a long while. I consider my pieces wearable art, but others would look at them as simple costume pieces, not necessarily worthy of consideration in a more upscale art festival or fair that requires jurying. Even though each piece is individually hand made and one-of-a-kind with no duplications, they might consider my pieces too "crafty" in comparison to the paintings and photography that is the vast majority of what is submitted. I have boldly trudged forward, refusing to acknowledge a philosophical difference and stubbornly insisting that my work is not craft as much as it is art of a wearable nature. But just because I believe it's so doesn't make it so in the eyes of festival organizers, nor jurors considering applications.
As a consequence, I've considered making my work more "sculptural" in nature by supplying display mechanisms for the home that (in essence) help ground my pieces more as small sculptures for looking at rather than actually wearing. This puts them more into a soft sculpture category (like stuffed fabric birds, for example), and still provides an option for the purchaser to actually wear the piece if they desire.
So my question is (finally, after all this setup and rambling) is there really a "stratification" in the art festival world that doesn't allow wearable art or jewelry? I've attended my local ArtWalk here in San Diego, and they don't accept wearable art entries. And conversely I've been to the Carlsbad Village Street Faire (claiming to be the largest single-day street fair in the nation and making the statement that they are not an Arts and Crafts fair), and they pretty much accept anyone. I don't think my items can sell at a come-one-and-all street fair--my pieces are too "high end".
Are there differences between the terms "Art Festival" and "Street Fair" even though so many events seem to blur the line? For example, my local neighborhood event, The North Park Festival of the Arts, requires a jury application, but there's little difference in the event's end result than that of the Carlsbad Street Faire except scale.
How on earth do I find the right kinds of festivals and fairs for my work? Should I be looking for applications that specifically say "Craft Fair"? "Fiber Art"? "Wearable Art"? Should I expand my personal artistic expression into garments that are even more artistic and less utilitarian in order to be considered more traditional? Essentially creating paintings that happen to be on clothing?
Or is it just plain jitters on my part or a lack of hubris that compels me to think that my stuff is somehow an exception to the rules, and I must realize that my work is simply more appropriate to niche fairs and festivals that don't necessarily require online applications? That the higher end fairs are simply not for my kind of work, and I must make due with selling over-priced pieces (in comparison to everyone else) at venues that aren't focused on the kind of work I do?
Bit of an identity crisis here. I'd love some advice from those that have been around for a while in this industry. Ultimately, I don't want to embarrass myself by setting my work up in a venue that isn't appropriate.







