Wow. What a day. Now on the morning after, I am experiencing muscle fatigue that I have never had before... My entire body hurts. But my soul is happy. And while I didn't make as much money as I had hoped, I learned a lot and it was a GREAT first time experience. Let me share a bit of how things went and my take away from the event. In theatre circles, we call this a "Post-Mortem".
Set up was, as I have been told, always a bit of a challenge. Half our info said the check-in time was 7:00, half said 6:00. So we got there at 6:00am, and we were lucky we did--the line to get onto the site was already incredibly long, and we would have ended up being quite late on our setup if we hadn't arrived an hour early. We discovered our booth was to be on a sidewalk over a sewage outlet from the building behind us... Which was a bit depressing, but what are you going to do? We unloaded, parked in designated parking nearby, and returned to set up.
3 hours, and 4 people later, we were completely assembled. It was a challenge setting up the booth with people who had never set it up before... It took me a bit of time to figure out how to communicate everything to my partner and my co-exhibitor... My zip ties didn't work as well as they had in my controlled, driveway environment, but they got the job done.
Lesson learned: Never ever ever do anything for the first time at an actual show!! I had neighbors that were setting up their tents for the first time, and it was horrible to not be able to help. I had my hands full, and my partner was helping where he could, but I was surprised at how unprepared some of the exhibitors were. Here I was completely new to this, but I learned there were people even greener than I was. And it hurt a bit inside to hear their despair... sigh...
The booth assembly was done (taking way too long, but rendering many many important details to remember for next time, and a providing me a huge shot of bitter tasting Humility) and the people started coming in. It was bright and sunny with a cool breeze--in short, perfect street fair weather.
The Ocean Beach Chili Cook-Off draws 70,000 people in, and it was a huge event. I didn't get to see anything but half of Artist's Alley, where my booth was located. I managed to get an $8 Gyro for lunch, but doing anything else was too problematic... I was fortunate that some of my fellow exhibitors wandered over to my booth to check things out, and that I was able to meet them--I wouldn't have been able to otherwise.
Because I was doing a demo most of the day in front of my booth on a card table. My partner Jonathan (Thank Goodness for understanding, empathetic, and supportive loved ones) and my fellow booth partner, Christy Jones, were the salespeople--they seemed to have a way with interacting with the customers that I just couldn't manage that day. I concentrated on painting a blank vest I'd made earlier, and it worked out quite well. I had TONS of people watching. I was out front in a prominent spot, and drew a LOT of people into my booth. And it was fun!!! I got to stay busy with my hands and do something I love doing!!
Lesson learned: Always do a demonstration when you can.
We used my Square on my iPad for the first time, and let me tell you it was a hit. Most people had never interacted with one before, and they loved it. I have an inventory of what I sold and it was fast and convenient. I only made 1 cash sale--the rest were all through credit cards. Completely worth it.
And speaking of sales... I knew I wouldn't be selling a lot. First off, most of my garments are winter coats--not good for a southern California summer festival. Second, they're very expensive--again, not good for a southern California street fair in a town known for surfing and laid back partying. Third, I gave my boothmate the prime spot on the outside of the front table. Her stuff REALLY attracted attention (
you can see it here on her Etsy shop) and was priced right for the crowd. I think she puts a lot more effort into them than she's charging for, but I don't think they would have sold if they weren't priced as low as they were. She priced them right.
I sold some mobiles and some neck laces--which was what I expected--but not nearly as many as I had hoped. Still, this was my first time and I think I would have been overwhelmed had I been too busy... It was an overwhelming experience as it was...
Lesson learned: It's okay to have high expectations, but temper them with realistic goals. It isn't always about monetary "return on investment". It's about having conversations, talking about commissions, and sharing your work. I scored big time on all those counts.
At the end of the day, we packed up our stuff (completely and utterly exhausted and wiped out) and have yet to unload our car. We are going to visit an entirely different venue today--the
La Jolla Festival of the Arts, which is considered an Art Festival and not a Street Fair. I am excited to experience the difference.
Many many comments floated my way: we had the best booth at the fair (over and over again!!), we needed to be at a more upscale venue, people couldn't believe it was our first time ever, and we needed to price our display items for sale as well. They were really curious about buying them for their own home display needs.
People didn't say my stuff was too expensive. They understood why it was priced the way it was. But the majority of attendees couldn't afford it at that particular venue. So I'll be exploring more summer attire and lower price points, making more mobiles and a wider variety of neck laces in different sizes if I can find the right laces. And now I'm confident about applying to various juried art shows. It was a good learning experience.
I will be buying a small pull trailer or renting a van for the next time. Enough said about that.
Additional Comments: This part is specifically for readers of the Artfair Insiders site (I double posted this entry from my own blog). Having come back this afternoon from visiting the La Jolla Art Festival, I can see the difference between an Art Festival and a Street Fair. I think I can safely say I had never actually attended a real Art Festival, only events that aspired to emulate them. Wow. The festival had an acoustic guitar concert around a beautiful bar setting with sidewalk chalk painters all around it--an actual bar, not a beer garden with very loud Johnny Cash cover bands. The food was all set up around a concert stage at one end of the festival--away from the artists and non-distracting, resulting in a much less frenetic atmosphere and no screaming to talk (wow--shocking!!). There were ONLY artists there of national and international reknown, and not just small-scale stuff! The pieces were big--I can only guess at how much it cost to transport it all to the site. The art was mature, refined, and obviously done by artists first who had vending skills second, not the other way around... It was inspiring and intimidating, breathtaking and overwhelming. Definitely the kind of venue I aspire to be in, but obviously one defined by true gallery artists not by part-time hobbyists. Makes me want to up my game.
Also, I think I am beginning to understand a lot of the comments on my previous blog posting about my booth style being a bit "over the top" for venues such as a true Art Festival... However, it was painfully obvious that the majority of the artists were constrained by their medium to displays that curtailed their options. The nature of their fine art leaves little room for any personality to their tents. The sparity required to draw attention to their work was logical and necessary. It was the tents that weren't selling sculpture or paintings, photography or wall-art that had more options in their display methodology (that actually required something more than the spartan nature of blank walls and tasteful pedestals) and had a more festive atmosphere with flowing draperies and colorful interiors.
