This is my second year doing the Riverfront Art Festival. It is held in Genoa Park, Columbus, Ohio (same place the large Columbus Arts Festival is held in the spring).
This show was bought by the Columbus Dispatch in 2011. I did the 2011 show also, and they made great improvements in 2012. I did really horribly in 2011, but the weather was really awful (in the 40s and rainy), so I thought I would give it another shot. I mean, I certainly would not have gone out of the house in that weather if I didnt have to! This year, the weather was beautiful and I did leaps and bounds better.
There still werent a ton of people out. Nothing like the Columbus Arts Festival or even Easton I'd guess. There would be little spurts where there would be a good crowd and then really slow. But I saw quite a few 2D artwork being carried around, both small and large, so that was good. I sold 6 decent sized originals (between $200-400) and 12 prints. I'm a local artist so expenses were low for me, so I did quite well all things considered. I almost cleared $2000 profit, so I was definitely happy with that.
Load in/out was sort of silly. They have 4 sections. A and B are across from each other. C and D are down the road, also across from each other. They had all section A come at 8am, all section B come at 9am, etc. They called it staggered. In my book, making an entire section come at once is not staggered -- that is a cluster. Especially if the 8am people did not move, and now the 9am people come and its double blocked. Fortunately people didnt really listen and just came whenever they felt like it, or else it would have been a big mess. There were no instructions for tear down other than be out by 10pm (tear down was 5pm). Unfortunately people went and got their vans/trailers and parked in front of their tents while they took their merry time breaking down. I had broken down my entire tent and just needed to load the trailer, and I had to circle around several times until I could find a spot to park since everyone else was blocking my space and had barely even taken their artwork off the walls.
It seems there was a lot more advertising done this year. I live in Columbus and didnt see fliers or any commercials, but the newspaper was definitely advertising, as was their facebook page. The Dispatch is trying hard to be good promoters, and they are still learning, but at least they are trying. Which in my book, definitely counts for something.
They have a program called ArtBucks, which is really nice. Last year they gave each college student $100 artbucks to spend with the artists. This year, they gave out six $100 certificates every hour randomely. I dont think it worked as well this year as it did last year, (I hardly saw anyone with them) but I'm sure they will tweak that next year until they find the best way to do it. Its a great program and definitely helps draw people in.
The range of quality in artists was huge. There were some really great artists, some mediocre, and then there were some incredibly crafty vendors too. I can't remember, but I think they were part of an art league, so I think they might have been trying to sell little items to raise money. Still, that type of thing does not really do good things for the artists, especially the ones whose booths were right next to the craft tent. Fortunately, my booth was at the other end.
I had a good amount of space behind my booth for storage. I think everyone did. Easy access to electricity. The parking was a good walk away depending on where your booth was, but it was free and I don't know how they could get us any closer anyway unless artists got a free pass to park in the COSI parking lot. Good artist amenities including free coffee, water, panera bagels, chips, cookies, etc. Quite a nice spread. The staff were always walking around and very visable. The judging awards were great too. $1500 for best of show, $1000 for 2nd, and $500 for third. Although I really have to disagree with the judges.... sorry if anyone reading this won :/. I'm really not just being a sore "loser" either. Everyone I talked to was very surprised with the choices (including some of the winners).
I'd definitely do the show again. I think it has potential, and the Dispatch is really trying to bring people in. The patrons seemed very appreciative and interested. My suggestion would be to change the hours a bit though. The hours are Friday 5-9p, Saturday noon-9p, and Sunday noon-5p. Friday actually had a good crowd and I made half my sales. It seemed that most serious people came Saturday morning before noon. I made a big sale at 11am as I was opening my tent and another shortly after noon. Then it was all just little prints. So maybe change Saturday to 10-5p or at least 10-7p.
I'm intersted to know how others did. I heard mixed reviews as I was walking around. Either I did a lot better than others, or I have lower expectations ;).