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8869097853?profile=originalWe recently hosted a podcast, "The No Mistake Mistake Art Fair Career: 10 Tips from the Experts"

Our guests were Larry Berman and Bruce Baker. Larry focused on getting into the show and Bruce focused on make the sale and connecting with the customer.

The podcast presented a countdown on the best tips starting at #10.

Our experts were Bruce Baker, a jeweler, who began consulting full time in 2005 sharing his retailing and business experience with a variety of groups ranging from Artists, Main Street Merchants, to Farm Market vendors. He has conducted over 600 marketing and production related workshops in the past two decades. His focus was on how to sell your work at art fairs and craft shows.

Bruce's Tips:

Top ten things to do to insure craft/trade show success

10. Brand your business

9. Send positive vibes always, without expectations

8. Post show follow up

7. Make your displays match your art, Find a unique look

6. Use your walls to display your work and promote your brand

5. Display your Art so customers don't have to work to see it
           Display for easy touch responses

4. Lighting. Have it. Focus it on your work

3. Create impressive work.
       Have an Impressive display

2.  Develop products that customers want to buy
          Pay attention to consumer trends

1.     Don't be afraid to sell your art

Listen to the podcast as Bruce explains each of these tenets for success.

 

Our other expert was Larry Berman, a photographer, who has has been exhibiting at art fairs for over 30 years and was one of the first to recognize the importance of digital imagery in the art fair business. and He has built a career improving jury images for artists and/or photographing their artwork. He has hosted seminars on jury images and does consulting with artists and art fairs.

Larry's Top Ten Tips:

10 – Choosing which shows to apply to

Research shows before you apply. Find out if it’s a good fit for your style or price range. Too often basic questions about shows are asked on the forums after the artist has applied and been accepted. 

It’s OK to apply to more than one show on a weekend to try and keep your schedule full. But choose your shows carefully to make sure they are worth the extra money if the shows you cancel do not have a refund policy.

9 – Understand how the shows you apply to jury so you can choose which images to apply with and what order to put them in. 

JAS uses monitors and the jurors see the images 3 over 2 on a gray background, large enough to see a body of work. The artist statement is centered in the second row between the #4 and #5 images. Some of the better fine craft shows include the artist name.

95% of the ZAPP shows use monitors for jurying, and for most of those shows the jurors work from home. The jurors see the images one at a time on a black background. So your first and last images should be the strongest for a good first and last impression. The jurors can spend time looking at your images.

5% of the ZAPP shows project the images for their jurors, and some of them are the top shows. The jurors see the images projected simultaneously with one image per screen. Therefore your presentation should be chosen to keep the jurors eyes centered. Your booth image should not have any distractions so the jurors glance at it and dismiss it as being professional. Jurors get to see your entire presentation for usually less than 20 seconds so the less time they spend looking at the booth, the more time they have to evaluate your art. 

8 - Black borders yes or no

It says on the ZAPP web site that black borders are no longer necessary. Because the shows that project the images haven’t changed how they jury since ZAPP started over 10 years ago, your images should always be uploaded at 1920 pixels square with black borders. If not, when you apply to the top shows that project the images, ZAPP will resize and add black borders to your images possibly degrading them. The more detail in your artwork, the more chance of the images degrading. Making a change to a JPEG and saving it degrades the image, no matter what quality level you save it at. 

The borders have never been an issue for ZAPP monitor jurying because the jurors have always seen the images on a black web page. The black borders are to make sure all images project the same size. Because JAS uses a gray background, if you want to use your ZAPP images with black borders, make sure they don’t distract.

7 – Good photography

It goes without saying that good photography is essential, especially if you’re in a competitive medium like jewelry. Good photography takes the photography out of the equation and lets the art work be juried on its own merit. Don’t be too creative with the photography because you want the jurors to say “wow, great art” instead of saying “wow, great photograph of that art”.

6 – Backgrounds should match and contain neutral tones and not introduce color. Gray, black, or graduated black to white work best as backgrounds. The artwork should pop off the background, not get lost in it or distracted by it. White background should be reserved for web sites or magazine publication. In a dark jury room white blinds the jurors and prevents detail in the work from being seen. 

2D work like paintings or photographs shouldn’t have any background. Crop to the edges of the art and do not include mats or frames. Your booth image shows the jurors your presentation. And don’t include signatures or any other identification on the artwork or in your booth.

5 – Photograph large or difficult to light objects under your white canopy. Your artwork looks great when set up at a show so why not use that same quality of light to photograph it for jurying. Hang 3 side walls and lay the fourth wall on the ground to reflect light back up. Just like using a 10x10 EZCube.

4 – Camera settings

Cameras are set wrong when new. Besides not being set to capture the most pixels at the highest quality, they are set to give shallow depth of field with a faster shutter speed so that pictures of your children or pets can be taken without blurring. The settings need to be the opposite to photograph art. Low ISO, stop the lens down for maximum depth of field and use a tripod so the camera can choose a longer shutter speed for the correct exposure. 

3 – Consistency in your body of jury images. Something I learned from listening to Bruce Baker when we’ve done workshops together – when you choose pieces to use for jurying, if you choose from pieces made at the same time they’ll look like they come from the same mind and they’ll go together. Also, not every piece that looks good to you will photograph well. Be prepared to photograph a few extra pieces so you can test which group will make the best presentation.

2 – In general, what sells well doesn’t jury well and what juries well doesn’t sell well. Artists tend to think their best-selling artwork is what they should jury with. Usually more commercial, popular, or cliché work sells well but experienced jurors look for something different. Something they’ve never seen before or something they’ve seen but in a way they’ve never seen it.

1The 3 deadly sins of jurying are sex, politics and religion. All three are topics people feel strongly about and are guaranteed to turn off at least as many jurors as are turned on by them.

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A BIG thank you to Harry & Dena Abell, and all of the volunteers of the Friends of Cloudland Canyon State Park, for hosting a wonderful event!  In spite of the cold weather (we even had snow flurries early Saturday morning!) we had a profitable show.  Harry, Dena and the volunteers were friendly and helpful, and went out of their way to make sure that everyone was as comfortable and happy as possible - including providing a delicious, home-made breakfast and indoor bathrooms to the vendors.  The attendance for the two days was surprisingly good, considering the weather, the $5 entrance fee to the State Park, and the $5 fee to park at the Celebration.  The Fall foliage was beautiful up on the mountain - something we don't get to see much of in Florida!

Another perk was that our booth was next to the renowned artist Larry Dodson's, whom we got to spend some time with.  His validation of the artwork we sell and his advice and encouragement were very much appreciated. 

All-in-all, we had a wonderful time and will be back next year!

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Vote Today for October 2014's Best Writing

8869139864?profile=originalWho wrote the best post on AFI in October?

Informative? helpful? plaintive? sociologically appropriate? inspiring?

Vote today- deadline November 17, 6 pm ET.

CLICK HERE TO CAST YOUR VOTE

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Call for Artists: Ridgeland Fine Arts Festival

8869146858?profile=originalApril 18 & 19
Ridgeland, Mississippi
100 Artists
Deadline: November 23

Held in the mild and refreshing days of early spring, the Ridgeland Fine Arts Festival presents artists and their work against the splendid setting of Renaissance at Colony Park, a regional lifestyle center renowned for its shopping, dining and entertainment as well as for its graceful Old World architecture inspired by the cities of Europe and the Mediterranean (www.renaissanceatcolonypark.com)

The City of Ridgeland has grown from a quiet suburb of Jackson, the state capital, to a vibrant hub for the arts and a premier retail and dining venue.

The Ridgeland Fine Arts Festival is presented by the Ridgeland Tourism Commission who develops and implements a robust regional marketing campaign.  All proceeds are used to produce and promote the show.

Santé South Wine Festival, an international showcase of the world’s premier wines and some of Mississippi’s most succulent culinary delights, will be held collectively with the Ridgeland Fine Arts Festival.

  • The timing of our show works well for routing with some of the spring Texas shows and events in Atlanta and New Orleans.
  • The Ridgeland Fine Arts Festival was recently named a “Top Twenty Event” by the Southeast Tourism Society.
  • Easy, convenient and leisurely load-in and load out8869147065?profile=original
  • Free, convenient artist parking
  • Affordable $250 booth fee
  • $7,500 Cash Awards for 12 media categories and Best of Show
  • Wi-fi throughout festival site
  • 10’ x 10’ booth spaces with 1’ buffer and ample storage
  • Limited to 100 artists

For more info: www.ridgelandartsfest.com

Application Deadline: November 23, 2014 ($30 jury fee)

Booth Fee Due:  January 11, 2015 ($250 for 10’ x 10’ space)

For additional information and to apply, go to www.zapplication.org

Email questions to Bob McFarland at bobmcfarland2@hotmail.com or call 253-344-1058.

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Crowd funding tips

OK, 

#1: I have a very small market, so I try not to "Upset" them

#2; I don't want to annoy my friends.  
#3; I'm not asking for a new Kiln, Studio, Medical bills, or Funeral expenses.  

This is just the tips that I have discovered, I'm sure that there are Plenty More.    While I wouldn't complain, I'm ONLY inserting the campaign as an example.  I think Insurance is a better bet.  

http://www.gofundme.com/RoundPottery

Tips

#1, Try to Globalize your request.  "All Potters need your help"

#2, Hit your mailing list Hard.  They are Clients, not Friends.  They have proven to buy your stuff, and have money.  Suck it up and hit them hard.

#3, Post at appropriate times.  My original post was, late night on a Thursday.  But my post, 4AM on a Sunday, got 5 times the page views as all previous posts.  Evidently people have time to surf FB on Sunday mornings.  That way your post doesn't get lost in the shuffle.  15 page views vs 453 page views.  Got 30% of my total in one day.  Too significant not to share.  

I've only done this once, This is what I learned.  That is all.

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Running an art fair - not for the fainthearted

Just when the Ann Arbor Street Art Fair has settled its "footprint" on the real estate of the University of Michigan campus, construction rears its head again! How many years has it been since the show moved to its new location, leaving S. University behind? Five? Six? The early years it had to keep changing its layout because of building construction around the university.

This just in -- new construction! What again? In 2015, there is planned construction in the Rackham/Ingalls Mall section of U-M’s campus, impacting the show.

What does this mean for the show and its director, Maureen Riley?

I don’t know the extent of the construction footprint yet, so I don’t know how much it will impact us at this point,” said Street Art Fair director Maureen Riley. “ …

We’re working with the University to determine the construction footprint, and seek out alternate spaces in our immediate vicinity that we might use.  … If part of Ingalls Mall is accessible, then that may allow me to create a whole different scenario than if Ingalls Mall is completely inaccessible.”

The University's plan:

The university is considering a project, which can only be done during the summer, on the utility tunnels in the area of Ingalls Mall. This is similar to work done in other areas of central campus the last two years. The work has not been finalized, but we wanted to give Summer Festival and Art Fairs leaders plenty of time to make alternative plans for this year.

The Ann Arbor Summer Festival will also be impacted. Its director is Amy Nesbit. How will this impact these two events financially?

Neither Riley nor Nesbitt, at this early stage, is able to estimate the financial impact of the adjustments on their organizations.

“It’s too vague right now, because I don’t know the ‘where,’” said Nesbitt. “Once I know the ‘where,’ we can build in real estimates on what this translates to for us in terms of budget. But no matter where we end up, expense will be there. There’s just no getting around that.”

Riley, meanwhile, said, “We do anticipate this having a negative financial impact, if for no other reason than additional resources that need to be put into developing an altered footprint.

Interested in the financial concerns of events, then read the entire article and be glad you are not trying to host a major event in the heart of a University campus. http://www.mlive.com/entertainment/ann-arbor/index.ssf/2014/11/ann_arbor_summer_festival_and.html ;

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8869150082?profile=originalTuesday - November 11 - 5 pm ET

How do I get into the good art fairs and how do I make money when I get there?

These are the universal questions that need to be answered for earning a living in the fine art and fine craft show business. Our expert guests Larry Berman and Bruce Baker lead the way.

Larry Berman lends his expertise on creating great images that will "wow" they jury and Bruce Baker shares his experience on creating a great booth and meeting the customer. Between the two you'll have the answers and there is only one thing left for you to do: make great art.

Larry Berman has a long career in photography, including being the staff photographer for the NY Nets ABA basketball team. He has been exhibiting at art fairs for over 30 years and was one of the first to recognize the importance of digital imagery in the art fair business, and was responsible for the ZAPP image format which displays all jury images the same size. He has built a career improving jury images for artists and/or photographing their artwork. He has done seminars on jury images and does consulting with artists and art fairs.

Bruce Baker began selling his jewelry at retail and wholesale shows in the 1980's. Taking what he learned there he began consulting full time in 2005 sharing his retailing and business experience with a variety of groups ranging from Artists, Main Street Merchants, to Farm Market vendors, conducting over 600 marketing and production related workshops in the past two decades.  He leads training sessions helping artists be more productive and competitive in the international marketplace.

Between the two you'll have all the answers and there is only one thing left for you to do: make great art. 

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AFFPS in Atlanta

People wonder why ATL shows are hit and miss?  Here is a recent news piece that focuses on a group that has added 12 new annual events to the Metro Atlanta Art Festival calendar. Since the population has not grown at quite the same rate, many existing shows have been damaged. Shows like Dogwood, which by the way is preceded by an event organized by this group and is less than two miles away.

http://www.cbs46.com/story/27294043/money-to-popular-nonprofit-festivals-may-not-be-going-to-charity

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Had not done this show in 20 years.  Might be another 20 before I try it again.

Daytona is an interesting, iconic beach town on Florida's east coast.

They love their car racing, big time here,and they love anything to do with the beach.

Unfortunately, art does not seem to fit into one of their abiding loves.

I am a photographer, so much of my report and perspective of the shows I blog about are based on 2-D observations.  Believe me, I monitor the 3-Dside as well.  After 40 years in the biz, I know a good bag of Kettle Corn from a so-so bag in a spectators hands.

I went to Photo School in Daytona in the early 80-ies.  So I did this show then.  It was a better juried fine art show then.

Believe me, sales were tough then, but now, they are absolutely decrepit.

In the entire show I saw less than a dozen 2-D parcels go down the aisles.  Some of these were  painted palm tree husks that were placed on a plywood base with a hanger.  That is how bad it was.

The show is held by the riverfront downtown.  Runs about three blocks.  Artists are back to back with a wide median in between.  Plenty of room for storage.

Easy Friday setup.  Mellow committee.  Nice awards, some free food.  They try hard and they have a loyal corps of followers.

This was my first show since the great car crash incident into my booth at Bluffton,SC.

I had a LightDome canopy, courtesy of Lou and Terri, and eight Propanels courtesy of my wife, Ellen.

It all went up with stock in less than three hours.  I tore down in one hour.

The potential customers there are thin, very thin.

Not a lot of interest in art or acquiring it.

That said, I barely broke even with expenses, and I was staying with good friends in New Smyrna Beach.

BTW.  Friday night, Hallow-ween, NSB put on a great downtown get together with parades and bar-hopping.  It was great, it put my Ybor City to shame.  No edgy drunks, just lots of people all ages having fun.

I would only recommend this show to someone if they are not coming from afar.  Don't expect a lot, and you will go home happy.

BTW.  I saw very little 3-D purchases in anybody's hands.  The Kettle Corn guy was the king.

I am now parked and waiting to register and setup in Pensacola.  Usually this is a very good show for me, and most others.

I will do a blog next week.

Aloha!  Nels.

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I was all set to do "Best of the Northwest" in Seattle Nov. 14-16th. Sadly, I broke my left arm in an accident Nov. 2nd. Doctor has said not to do anything for 2 months. My left arm is immobilized. I immediately contacted them so they could fill my space. I had asked them to at least consider a partial refund if they filled it. They refused, saying it wouldn't be fair to other applicants, plus admin time. They filled it immediately the same day and received  another $400 booth fee. I am upset with their practices. I don't think this is ethical. I would like to know of any actions I can take, and your feedback.

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Hi Everyone,

I just realized that I had not updated my e-mail and as a result, a post I sent a few days ago didn't go out--plus I realized I wasn't getting any blogs--and a day without AFI blogs is truly a day with out sunshine of the enlightenment kind. With changes under my belt, here goes a request:

I'm going to do a show in Deland, Florida this month for the very first time. Has anyone ever done this and if so, what advice can you offer? Art Fair Source book says the set up is tight and easy. I'm not so sure about the easy part since there's no prior day set up and that we will have to set up at 6 a.m. with only 4 hours till show time. My husband is concerned that we won't have room for a work station or chairs. We use a podium type work station that my hubby built (it holds my computer, cash drawer, scanner etc. in an orderly manner) and it's painted to match the frames I use for display. I use a computer and scanner because I use software that allows me to inventory everything I take to the show floor, create my own bar codes--I program it with the tax rate--it breaks things down for method of payment, tells me how much change to give--and so much more.

My hubby's concerned we may have to revert to belly bags and calculators (ugh) if space is really that tight. I hope, hope, hope, that won't be the case.

So, if you've ever done this show, please give me your advice.

Many thanks, Susan

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2014 Chastain Park Arts Festival, Atlanta GA

Here is this years Chastain Park Arts Festival review. Links to past reviews for info on logistics like set up, break down, booths and the basics plus more pics are below. None of that has changed.
http://www.artfairinsiders.com/profiles/blogs/chastain-park-art-festivall http://www.artfairinsiders.com/profiles/blogs/chastain-park-arts-festival http://www.artfairinsiders.com/profiles/blogs/buckhead-spring-arts-and-1 http://www.artfairinsiders.com/profiles/blogs/chastain-park-art-festival

This location is where the wealthy live in Atlanta. Big houses many many mansions. There are smaller beautiful million dollar homes that are considered tear downs to build monster homes. This show is where the people in this neighborhood go to shop and it is one of those rare shows that people have a bunch of empty walls.

Since the show is the first weekend of November the weather is a crap shoot. This year it was COLD and windy on Saturday. First real cold snap so many hadn't been in their attics getting out the winter coats, gloves and scarves. The forecast was bad. Wind advisory and freeze warnings. It scared the citizens.

I even fell for it. Saturday morning I did something I never have done. I called my friend who was showing a couple booths away from me and asked her to open up the front of my booth and I stayed in my warm bed an extra hour. I figured there was no way anyone, not even the dog walkers, would be at the show before noon. I arrived at 11 am, an hour after opening, and was surprised that a women was waiting for me. She came and walked the show and had decided on one of my pieces and had already bought 2 more large 2D pieces from other artists.

An artist not far from me sold an original pen and ink drawing in the first hour of the show. Another artist on Friday during set up had a designer walking through the park and bought the entire booth before he had even finished setting up! There was even an artist who opened then left the booth to go stay warm.

One of the show directors made an $800 sale for this artist since they were A.W.O.L. Now it was cold, really cold to the bone. We couldn't really sit, had to keep moving. The crowds were not there. Mainly artists, but the patrons that did show up were on a mission. A photographer sold 5 framed pieces and I teased him that 80% of the people who showed up bought from him.

Back to my cold Saturday show, most of the people I talked to had already bought from me. I have showed here many many many times. I was starting to think maybe I needed to take a break from this show. Well I started to have people come to me that had been thinking about a piece or were finally ready to buy a piece show up and we talked commissions. Saturday I closed a few commissions. In the afternoon I sold the biggest piece I have ever brought to an art show, 65"x80".

The show closed at 6pm. It was dead and so so cold by 5pm. I decided to deliver my work early, and warm up in my clients home until 6pm then went back to close up for the night. If any of you know me, I am usually a Sunday girl, almost never sell on Saturdays. This was my Saturday. Almost every patron that came bought from someone, BUT there were not many patrons and not everyone had a good day. Especially those that had lower price points and needed a big crowd.

Sunday, daylight savings. I have found when a show is in a park and you are dealing with daylight savings you need to remember that the dog walkers still need to get up and walk the dogs at the same time. I don't like this because I am always ready for an extra hour in bed BUT I make it a point to show up early on these days. The weather was much better, sunny, no wind and a bit warmer.

Everyone had gotten their winter gear out of the attic. After I opened my booth early I walked the show and talked to the other artists. Like I said, the higher priced point folks had decent Saturdays, lower price points were hoping for a better day. By the time I got back to my booth, around official opening time, patrons were ready to enjoy a sunny late fall Sunday. Crowds were decent. Not huge like we all hoped but good enough. I saw my regulars and more folks ready to buy a piece.

After break down I delivered my three next largest pieces to a beautiful mansion that had an elevator in the home large enough to fit 50"x68" piece. They also had an amazing art collection and I walked around the home recognizing 9 different artist that I know. My point is this is an area where people collect art.

All in all a wonderful show again, but the weather kicked my butt. Recovering these past two days and no rest for the wicked, installations scheduled all week. Also wanted to add the show has added Nuloo. I love this trailer bathrooms. Usually I love it for the A/C but this show it was great to go in and warm up. They also offer wifi and a charging station for tablets, phones and laptops. Another thing to keep in mind for this show, it is the last one in Atlanta, people are wanting to get their homes ready for the holidays plus buy gifts. 

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Looking for Work?

Take a look:

Historic Pewabic Pottery in Detroit looking for:

Ann Arbor Street Art Fair:

University of Michigan:

Ann Arbor's favorite co-op Gallery 16 Hands is looking for Holiday Sales Associates: 

http://www.16handsgallery.com/

Thanks to The Arts Alliance Newsletter for sharing this information, www.a3arts.org.

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Disappointed in your business?

Think you're the only one? Hardly ... even the best marketers, most optimistic folks like Abraham Lincoln (well, not exactly an optimistic guy, but you know what I mean) and the fabulous Napoleon Hill experienced disappointments and complete failures. 

Surprised? or had that somehow eluded you? 

You push and push, you keep trying something new and what you had envisioned as a dream come true keeps ever in the mist leaving you with a huge sense of disappointment and regret.

Shall we dwell there? should we blame _____ and ____ and you know that worst one ____, your personal nemesis. 

What kind of perspective do you use, what do you believe in? What do you do so you are no longer as susceptible to the old patterns, and they naturally begin fall away? Any secrets to share?

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November 21-232106.png
St. Simons Island, Georgia
Postell Park, in the St. Simons Island Pier Village
Fri. 5pm-8pm; Sat. 10am-8pm; Sun. 10am-4pm
70 Booths
Deadline: November 7

The 4th Annual Mistletoe Market on St. Simons Island is produced by Glynn Visual Arts, the premier visual arts organization in southeast Georgia's "Golden Isles."  As a result of amazing growth in this fun and exciting festival, we have moved the Mistletoe Market to Postell Park, directly across the street from the Glynn Visual Arts Center.  This much anticipated kick-off to the holiday season in Coastal Georgia features a varied selection of creative works by approximately 70 artists and crafters.

2104.jpg?width=325St. Simons Island is one of four barrier islands on the Georgia coast, midway between Savannah, GA, and Jacksonville, FL, including Sea Island, Little St. Simons Island, and Jekyll Island.

Postell Park was re-designed a few years ago and laid out specifically to accommodate events like this.  The one square block setting is located under majestic live oak trees, with the Atlantic Ocean a few hundred yards away, creating a unique ambiance.  

This year, as a result of the dynamic new partnership between Glynn Visual Arts and the Golden Isles Convention and Visitors Bureau, there will be more activities than ever before! In addition to the focus on creative art and quality crafts, the park will be turned into a coastal winter wonderland, complete with decorations, lights, a visit from Santa, craft demonstrations, a variety of holiday entertainment, and a children's hands-on art activity.  Food vendors will be on site, and multiple restaurants are in the nearby Pier Village2105.jpg, approximately 1/2 block away.

Promotion and advertising: 
  • local newspapers and tourism guides
  • the Golden  Isles Convention and Visitors Bureau
  • billboards and signs throughout the community,
  • posters in storefronts
  • Constant Contact emails, our website, and social media.
Surveys from previous festivals consistently praise our staff and volunteers for their hospitality.  One artist recently wrote:  "First show ever when I was sorry to see 5 o'clock arrive.  I'm usually hanging around waiting for the end of the day.  This time it came too quickly."  Another artist stated:  "Everything was done well-it's our favorite show to do."
For artist application and more information please contact the event chair at
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Manifesto for an Arts Business

R500_ArtsCrafts_FC.jpg?v=1403726088&width=250Did you listen to the podcast with Nawal Motawi from Motawi Tileworks? Nawal has a ceramic tile studio that employs 30 people. Her business wins awards for its culture and commitment to the local community. It even has a manifesto: for the workplace to be healthy, emotionally and physically while taking great craft and fun seriously.

Some highpoints of the podcast:

  • She learned the craft side of the business at the art school at the University of Michigan and later at Pewabic Pottery in Detroit. She taught herself the business aspect by devouring INC magazine's articles and reading books recommended there. She also attended conferences where she could meet others in the business and network.

  • Nawal's goal when starting the tileworks 20 years ago was figuring out how to make the kind of tile she wanted for her living, not just to survive but to thrive.
  • The tileworks has five income streams: 1) the showroom at the factory; 2) a storefront in downtown Ann Arbor; 3) a wholesale gift business; 4) installation commissions and 5) e-commerce

3 business tips:

  • make sure you price your work so you sell it for a price that is high enough to thrive.
  • you need sheer persistence, pursue your goals unstintingly. Have a vision. If your customer doesn't want to buy what you are offering listen to them and change it so they will. You are a creative person and you can find a way do to it so that will work for you.
  • be willing to change. Find a different outlet, another store, change the price, the color and don't neglect to get some help.

8869148489?profile=originalInspirational reading: Small Giants: Companies that Choose to be Great Rather than Big, by Bo Burlingham

Listen to the rest of this talk with this very smart business person and see where it takes you: What to do with a BFA: How Nawal Motawi Created a Robust Ceramic Tile Studio

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Best of the Northwest October show

The show was held in Hanger 30 on the Magnuson park grounds.  Set up and tear down was easy with parking at 4 doors to get in and out.  Artist that had purchased electricity found it easy to access from their booths. plenty of booth sitters and an energized organization. 

The show boosted 110 artist and charged a hefty price to be there.  There was also a charge at the front door, but that allowed patrons access throughout the weekend and for the next show that will be held in November.

they had an artist dinner of pizza, pasta and salad and a pay bar.

the down side is even though they said numbers were up through the gate, the wrong demographics were showing up.  This translated in very slow sales.   I sold 4 framed prints and cards.  2/3 of my sales were in cash and averaged less than 30 dollars.

Given the high price of the booth,  if you did not live in the area and had to have a motel room you would be pressed to break even on this show.  Even the jewelers appeared to be struggling. 

Given the name of the show I was also expecting the show to be regional artists, but it was not.

 

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Time to focus on my Etsy shop...

With only two more events for the rest of the year and I won't be back until April or May of 2015, it's time to focus on my Etsy shop. These are the highest months for my shop. I've already had four orders in October. This is what I do. I have a Etsy shop and I do art fairs. But since I live in Michigan, this is the hibernation season for the art fairs. I am trying to get up to 100 items in my Etsy shop. That is still not close to a fully stocked booth but 100 items on Esty gets you some more exposure...

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February 21 & 22  2082.jpg
Miami, Florida
31st Annual Festival
Downtown South Miami on Sunset Drive
10am-6pm Saturday, 10am-5pm Sunday
145 Exhibitors
Deadline: November 5


Started as a small show in 1984, the event has grown into one of Miami-Dade County's most anticipated festivals. Dozens of friendly and dedicated Rotary volunteers staff the event, ensuring a pleasant experience for exhibitors.

1005.jpg?width=300The festival attracts a diverse group of art lovers.  Public admission is free and includes live jazz throughout the weekend and an international food court.

The proceeds of the festival benefit South Miami Rotary charitable efforts including college scholarships for local school students as well as international and local community service projects. The festival is produced by the dedicated volunteers of the Rotary Club of South Miami and its Rotary Foundation.  Our artists come from all over the U.S. and Canada. 

The area is filled with historic buildings, restaurants and unique shops. Just 3 miles south of Miami's Coconut Grove, South Miami borders the University of Miami and the upscale neighborhoods of Coral Gables and Pinecrest.

We provide:South Miami pic3

  • Load-in and out at booth space
  • Free parking for artists
  • Cash awards of at least $3,250 will be presented
  • Automatic acceptance for winners the following year
  • Complimentary continental breakfast both mornings
  • Complimentary bottled water
  • Booth sitting available for brief breaks
Fees: $30 application; $350 standard; $395 corner; $450 endcap

phone: (305)769-5977
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Find more art fairs for your 2015 art fair season: www.CallsforArtists.com
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