I went to Artegon (Orlando) yesterday and talked to Zack Goldberg about getting a space. He is very helpful and friendly, if you have other questions or want to talk to him, his phone number is 401-368-9071.
Mall - they are refurbishing an old mall. Construction is looking good. Mall looks like an * asterisk from above, with anchor stores on radiating out from a central flattened ellipse, which is where artegon will be located. right now there isn't much traffic at the mall, Bass Pro Shops seems to be the major attraction. There is also a movie theater, but since I was there in the early afternoon, I am not sure how much business it attracts at night. seems like plenty of parking, it will have a new façade. Anchor stores also empty into the center ellipse.
Traffic - yes, it is close to I-4, and the attractions in Orlando. It is a mile north of the Universal exit, and 10 miles north of Disney exits. Kitty corner across is an outlet mall. Lots of traffic, made worse right now by construction on some of the bordering streets. Kind of congested right now, but hopefully that is more due to construction and hope the new traffic pattern makes it easier.
Layout - Artegon is inside, with a layout reminiscent of an art show. Instead of white tents, you have wire mesh (3"x3"inch?) "cubicals", for want of a better word. Sizes available are all 10' high, with 10x10, 10x20 and 10x22 being the square footage available. I have put a pic of a showroom cube below. The doors expand and contract on the sides, and you lock your own cube when you aren't there. you are responsible for the cleaning of your cube. There are sides and endcaps as locations, no corners per se. you are allowed to place items on your porch (in front of your cube) to a 4 foot distance. They just need to be able to be put back inside when you are closed. Sometimes you share mesh wall sides, sometimes you don't. You have access to electricity in your booth.
Costs - basically, it is $10 per square foot, depending on location inside. There is also an option of doing a 20% of monthly sales instead of a set fee. Electricity is a mandatory charge, and is $187 a month. upfront cost is your metal sign, $400. You are also required to have 1 million in insurance. Not sure if orange county has any special requirements for operating a business.
Hours - Mall hours. I THINK the hours he told me was that the mall was open M-Sat 10-9, with the booths required to be open from 11-8. Sunday is that same deal, just reduced hours. 7 days a week, 365 year. To me, that is the hardest part, as I don't have anyone to work the booth in my absence. You are allowed to partner up with another artist, split the hours and split the space. Shortest contract available is 6 months. Personally, I would have a hard time working those hours all by myself, but others seem to have worked it out, Zack says they are so far 83% occupied.
Bear in mind, this is only phase one opening, 180? booths. There is another 100+? booths opening up in 2015.
All this being said, it is a most interesting development for an alternative to the traditional art fair. Can't get called on account of weather short of a hurricane, cool in the summer, warm in the winter. Easy parking, Zack said something about on site storage, but I forgot to get details. Either way you pay your fees, it is a fairly low price to get in such a setting. Big if's are whether or not you can man the hours, and if they can drive traffic to the mall. They seem pretty confident about bringing in the customers.
If anybody gets a space, I would like to hear their experience when it starts operation in October! I hope this info helps you all, and if you are interested in checking it out for yourself, just give Zack a call. :)

August 16 & 17
drawing, fiber non-functional, fiber wearable, paper non-functional, glass, jewelry, acrylic, oil, watercolor, pastel, sculpture, wood sculpture, mixed media, photography, printmaking, creative writing, furniture (designed and crafted by artist).





