Part IV - Marketing Art Through Social Media: Instagram
Instagram is a photo and video-sharing networking service owned by Facebook. It was launched in October 2010. The app allows users to upload media and the posts can be shared publicly or with pre-approved followers. Users browse other users' content by tags and locations, and view trending content. Users can like photos and follow other users to add their content to a feed." It has over a billion users.
Because Instagram is all images and videos it is a perfect tool for artists to showcase their work and develop followers. The most successful Instagram users are artists who have networked with one another to share each others work.
We have three great guests: a long time Instagrammer, a medium timer and a new user.
- Catherine Freshley is an painter from Portland, OR. She is dedicated to disproving the starving artist stereotype. Her Instagram followers appreciate her candid approach to talking about the business side of being an artist and her digital resource guides for artists.
- Jay McDougall is a contemporary wood sculptor from Minnesota with a long history of exhibiting at the nation's best art festivals. In recent months in order to continue to earn his living with his art he has spent a lot of time online working on his own online skills and partnering with friends to build an Instagram empire.
- Dawn Wilson, a photographer and writer from Estes Park, CO, who integrates her website, Facebook and Instagram to manage her sales and serve as president-elect of the North American Nature Photography Association.
- Renzo Iglesias, a jeweler from Florida who uses Instagram to drive traffic to his site, find his audience, increase awareness, and most importantly, drive sales.
As always, we appreciate your input - helpful tips, and questions.
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