We know it's true, don't we? I've just finished reading this article on the website Artsy, Why Some Art Fairs Thrive—and Others Flop. Although it is about the "big" art fair scene, many of the ideas apply to our smaller street art fairs (and indoor events also) that are not big news on the art scene.
What factors in an art fair's being successful? Not surprisingly, location.
I particularly thought this was interesting:
"But a fair’s success depends on more than situating it where none previously existed. Friedman said he researches the potential local market, talking to collectors and gallerists to determine if a given region has the potential to sustain a successful art fair. Next year, he’ll launch the Denver Fine Art Fair. He described Denver as “an untapped market” that has a “strong collector base with young professionals who have discovered art collecting in a fast-growing metropolis.” While Friedman takes a pioneering attitude toward fairs, he said that having too many fairs in a city or region can be counterproductive because “it gets watered down.”
yeah --- Denver, oh no! Of course we all kind of already knew that, didn't we?
Read the rest here and let me know your thoughts: https://www.artsy.net/article/artsy-editorial-art-fairs-thrive-flop
