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Festival adds Friday to extend sales!

The 2018 Northern Virginia Fine Arts Festival will become a three-day event, opening on Friday, from 10am-5pm, and thereby provide access to an entirely NEW buying audience: the approximately 10,000-person workforce in the Town Center!

It is an audience we have not truly reached in the past (we used to open on Friday night, but by then the workforce had already left). Making the very significant logistical investment in a Friday opening provides A NEW, BUILT-IN, AFFLUENT BUYING AUDIENCE looking for world-class art for their offices, homes, for gifts, and more. It reflects our relentless focus on investing to grow our audience (and we typically draw tens of thousands of visitors already) and driving sales, explaining why ArtFairCalendar.com has described this as a festival where "the 'art stars' of the outdoor art fairs vie for spaces."

Added bonus: we will now move our Festival Party, to Saturday night (7-9:30pm) and use it to announce our Artist Awards ($500 cash prize for our ten awardees, a blue ribbon to display at their booths, and automatic acceptance into next year's Festival). By making the Artist Awards the focus of the evening (something we could not do when opening on Saturday; not enough time for judging of booths), we will shine an even brighter spotlight on our participating artists and your work. As always, our artists and their plus-ones are our party guests, FREE, another of our nationally renowned artist amenities.

These major changes will make the 2018 Festival bigger and better than ever! Artists applications for juror review are required by Sunday, December 10, through the Juried Art Services website. http://www.juriedartservices.com/index.php?content=event_info&event_id=1319

Artist set up will be on Thursday during the day and Festival operating hours will be 10am - 5pm Friday, Saturday and Sunday. Garage parking will be free all three days.
The Northern Virginia Fine Arts Festival is the Greater Reston Art Center's (GRACE's) largest annual fundraiser. www.restonarts.org

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Dirty Little Secrets

I’ve seen a lot of posts lately from artists with the same concerns as mine.  Extended deadlines after artists have already been rejected.  Exorbitant late application fees.  Calls for Artists issued after certain categories are full without disclosure of the categories that are open, if any sometimes.  The number of available spaces and applications per medium not fully disclosed.  Unknown jury members.  Shows trolling artist websites prior to ‘blind’ jurying.  Sneaky Buy/Sell crap.  Application and booth payment deadlines almost a year before the show date.  Advertised award amounts that are never given out.  Unfair refund policies.  Rising booth costs, rising application fees, rising expenses, dwindling returns.   Shows that are all about the spectacle of a festival not about the art.  Blacklisting artists because of their outspokenness.  And the many other dirty little secrets that prevent artists from reaching their full potential.

 

Many artists wring their hands and lament there is nothing that can be done about any of this, it’s always been this way, you have to learn to fight within the system, blahblahblah.  Not me.  I want to make a difference.  I PLAN to make a difference.  It is my future and I will fight for it.  If you want to make a difference also, The Corner Booth (http://www.thecornerbooth.proboards.com/) is a good place to start.  Don’t come there looking for advice on tents or weights or good photos.  Don’t come to hear Cumbaya and violins playing while a show’s selection of bagels is lauded around a website.  Come for spirited dialogue about the really important stuff I mentioned above.   Call out the shows for their behavior, good and bad, and be specific in your examples.  Strong opinions are needed, both pro and con.  Your opposition will be just as valued as your approval.  Don’t miss out on the companion site http://nationalartistsadvocacyinstitute.wordpress.com/ if you haven’t gone there yet.  Lots of amazing ideas there.

 

One concept formulated on TCB is if artists know more about the shows themselves, they can make more educated decisions about which shows to participate in.  TCB has undertaken its first project to gather and analyze statistical show information obtained from polling a number of prominent shows.  Much of the information requested is currently available somewhere already, either on the shows’ sites or one of the online entry systems.  But the heart of the survey, how many spots are really available and how many applications are received per medium, is what artists really need to see.  And what many shows don’t want the artists to see.  Broad Ripple and Krasl are two known shows that already share this information with their applicants.  TCB just wants to make it available for everybody, and about as many shows as possible, hopefully all of them. 

 

The goal of this first survey is not to pass judgment, not to organize a boycott, not to embarrass or humiliate an organization.  It’s simply an attempt to get valuable information into the hands of the artists.  Knowledge is power.  Let’s get some.  No more just blindly throwing jury fees at a show hoping they’ll stick.  To be sure, we should all have the confidence to think our art is the best and we can beat out 21 other applicants for a show’s 5 spots.  But what if there were really only two spots?  Now how about 10 spots?  Don’t you just want to KNOW what you’re up against?  More surveys are in the works.   There are just too many issues to try to address all of them in one poll. 

 

I’m hoping what comes out of this effort is a little more disclosure and transparency from the shows.  I don’t care if a show has 300 booths, and gives 298 of them to its preferred artists.  AS. LONG. AS. THEY. TELL. ME.  I don’t care if a deadline is extended, but I do want to know why, what categories might already be filled, and how many applications they’ve already received in my category.  I want to know who their jury members are, and what other shows share those same jurors.  I want to know they jury out and/or kick out buy/sell crap because they are knowledgeable enough to do so.  I want them to value my art, not feel so threatened by my opinion that they blackball me.  I want all of these things and more.  I want it to be about the art, not the side-show.

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