Gold Coast Art Fair 2010

I had done this show several times. I skipped because my wife and I needed a break, We just went to outer Banks in North Carolina. Our trip was schedule for the original weekend of this show. Amy change the day and location for the show. For all these reasons I skip the show.

She was force to closed the show early on Saturday (3pm) because of the Bears game. She had to fight to keep the show open that late. For what I understand the Friday and Saturday traffic was slow and Saturday morning because of the rain the field was a mood bath according to several artists. For what I saw today I could not tell. The walking rows are to small, the layout a bit confusing, I can tell that set up and break down are just worst you can think in nice day (dolly in and out) and long waits. Most of the artists are hoping to make sales today and break even. I think that should be able to that because it was pack today. In my down several time the show was mention in the radio. She post banners about the move in old area of the show. She manage to get the School of Art Institute to purchase 10 spaces. I think with time she will make this a great show. Not this year but in the near future.

Amy has prove me wrong.


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  • The only shows worth to do if you are not from here are Wells and Port Clinton. Everything is to board line to do if you are not local.
  • Great idea, Kathy! However, let's start a new message train and leave this one for Gold Coast.... Will try and start a new one for good Chicago show suggestions!
  • Oscar - you mentioned that there were only a handful of good shows to do in Chicago. We are looking into doing a show or two in Chicago next year and would love to know which ones you would consider worthwhile to do.
  • I'm really kinda tired of people feeling sorry for Amy when things like this happen. Uh, why schedule an art show right next to Soldier Field when there's also a Bears game on a SATURDAY? But Amy knows, there's a sucker born every minute and she'll have at least 750 new suckers applying next year, so no sweat.
  • I spoke with an artist who was at Gold Coast and found out a little more information about the early closing on Saturday. Amy had a signed contract for the three days at the originally stated hours of the show. The police department came along and said that they did not have the manpower to handle two special events (Gold Coast and the Bears game) and wanted her to shut down completely on Saturday. Amy did what she had to to get the show open for Saturday.

    This artist was in a good location, had a good show and thinks that it will be successful once things like drainage problems in case of rain are worked out. Contrary to what was mentioned here, he wasn't happy with load in/out and thought that was a nightmare.
  • I attended this show for the first time and was greatly disappointed. We sold nothing. 3 days of hot sun, 80% tourists, etc. This was a big surprise as my painter friends told me this was their best show in years past. I didn't see any fine art painters seeing. However, the ceramist next to me had his best show ever. Most of his sales done on Sunday. This is a show for who make items under $200. I will not be returning next year.
  • That area of Grant park rents for $70,000
  • We certainly know from the numerous posts above the many people at Gold Coast did not have a good show. However some people made money in spite of it. I was fortunate enough to be one of them (even after showing you with pictures that I had almost zero people walk past my booth for the first half of the show). I've heard so many people say that the patron traffic was so much larger in the opposite side of the park. I know many of the well known artists that were located over there. And it would not surprise me that many did quite well (considering everything else).

    Anyone who did any research at all before attending this show would have known that this show was "risky". First it was a new and untested location. And everyone who knew anything about the Grant Park area would tell you of the nightmarish forecast that they envisioned (both for difficulties in load-in/out as well as patron attendance). And for the most part, it's flat and on grass. So if it rains (which it did Wednesday night and Friday night), it has the potential for being very muddy. We already know Amy was increasing the number of artists to 450 before we accepted the invitation. [Sure the booth count was much high, but I don't know how many of those were double booths or vendor booths or food booths, etc.] Regardless we were aware she was having a lot more artists that she had at the old location.

    Most people agree that Amy had a great show in its previous location. But when it was necessary to move, and Grant Park became the new venue, it definitely opened up the possibilities for larger spaces (as well as more artists). And I would definitely suspect that Grant Park is a "high rent district" for sure. I'm sure it costs a ton to produce a show there. Until I know differently, I will give Amy the benefit of the doubt and assume that she was making her decisions with the success of the artists in mind. I'm convinced that she knows that, in the long run, if artists are not successful at her shows, she will no longer have a show.

    OK, the bottom line for most of us is sales. And sure they sucked for most people at this show. But almost every show review that I have read on ArtFairInsiders this year has talked about the vast majority of artists who zero'd or didn't make expenses. Like it or not, that is the new sign of our times. The economy is continuing to take a serious toll on art fairs across the board. Frankly, by reading all the ArtFairInsider reports this year, I even wonder how more than 5% of us can possibly be making a living doing this.

    Exceptional product will still sell in even the worst markets (albeit not as much as better markets). If you do not have something that is far better or different than anyone else the road to success will be extremely difficult. Sales will not come to you just because we have a large number of patrons at a show or we keep the number of artists to a small number.

    It's only fair to wait and see how Amy adjusts for next year's show.
  • and how many who participated in the Gold Coast actually read this? 5- 10 people?
    Does anyone know what the fees were to rent Grant park and all the police, insurance, etc..would be curious as I use to run shows in the 80's/90's and you need millions of dollars of liability insurance (people trip over anchor wires from tents and will sue at the drop of a hat and did) , police at overtime, entertainment permits...it goes on and on.....I'm sure won't complain to Amy as they may want to do her other shows.
  • Since this was my first time doing Gold Coast, I did so mostly on the backs of all the "good stuff" I had heard about it... So, needless to say, I have informed everyone I know and anyone who has asked that this is NOT a good show now and to NOT waste their money on doing it. That being said, I have toyed with the notion of contacting Amdur Productions (as I feel a lot of the weekend was a "bait and switch"...) but I can see both sides of the arguement. I received so little help, assistance and concern during the weekend that I can only imagine that the response will be "well, sorry your sales sucked, but thank you for your $585 booth fee and $35 jury fee and have a nice day!" I don't see them apologizing for the disaster nor do I see them crediting back even a fraction of what we payed to them. So... what's an artist to do except a.) learn from a very painful mistake, b.) not make the same mistake twice and c.) tell and help others to not repeat what you did - hence my taking the time to post here and anywhere else I can think. Yes, there may be 5 more wanting to take my vacant spot next year, but with enough artists commenting on what a bad show it is now, perhaps someone else will hear "bad stuff" more than "good stuff" about the show and make a better decision not to participate.
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