As focused as we all are on our businesses, selling our art at the art fairs, the events are even more important to the small business owners where the events are held, the business districts and commercial areas. Most events have been started not primarily to focus art but to bring buyers into areas that are looking to increase commerce in other ways.
Here is a report from the store owners in Ann Arbor last week (hint: they were happy):
We always made it a point to patronize the businesses near our booth during shows. One of my favorite purchases was at Cherry Creek some years ago. There was a cowboy boot store right behind our booth. Growing up I'd always wanted to be a cowgirl some day, so when our earnings were looking pretty good I bought cowboy boots! What about you?