(May 13-15, 2011): It is testimony to a show that when faced with the challenge of weather: constant, wind driven rains for both show days and falling temperatures from the 80s to the low 50s, that the organizational structure is in place to still deliver a strong show for artists and patrons.
I wrote a detailed review about this show last year (see below) and the show this year was every bit as good as last year. The big difference was the weather -- two days of constant rain. It was a challenging two days, but volunteers from Patty Gregory on down didn't miss a beat. The year of planning was executed flawlessly. The commitment and pride of each volunteer (and patron) was incredible and very humbling to this artist. Micheal Stipek's review of this year's show depicts the scene well, so I won't repeat. Instead, I would like to expand on a few aspects of the show.
Art Dollars Program: This is a key component of the show and did much to ensure attendance in spite of the weather. For Belleville, this show is solely about the art and artists! It is embraced by the entire community, everyone from the Mayor down has an active role in its success and all are proud to have this event be a part of their community. How else can you explain that before the first artist crossed the town line, $104,000 had been collected in prepaid Art Dollars? This isn't money raised by a few big donors, this is hundreds of Belleville residents contributing for a full year. Art Dollars are given as gifts for birthday, Christmas, Mother's Day, Valentine, etc. and can only be redeemed on the days of the show. The program began 10 years ago when Patty approached 10 of her closest friends and ask each to find 20 of their friends who would each contribute $100 dollars to the Art Dollars program. In that first year, they exceeded their goal and raised $32,000. In the last 10 years, the program has continued to grow by leaps. The Art Dollars program commits the community to the program and brings attendance out even in the worst of weather.
I had a constant flow of patrons in my booth throughout the show. When receipts were tallied, I had solid showing, selling in all price points. I can only imagine what this show would be like with good weather! Of course some did better and many did not, it is the nature of our business.
Artists In Residence Program: I arrived in Belleville a day early to participate in the Artists in Residence program. About a dozen artists were asked to participate and I was fortunate to be one of the artists selected. The goal of the program is to leverage the artistic talent coming to the community by placing artists within the public school systems. I visited Waterloo High School about 30 minutes south/west of Belleville. The art program in this small town has experienced drastic budgetary cuts and staffing is now reduced to one teacher for a 1000 students. She was thrilled to have an artist come to her class. Going into the schools was a fabulous experience. I met with 5 art classes that included students from freshmen to seniors. A great group of teens and so appreciative and very inquisitive, asking questions on topics related to techniques, arts shows, artist's inspiration, etc. One of the local businesses sponsored me, paying for my lodging for the early day and giving me a small stipend to cover other expenses.
As artists, we need to do more to reach out to young artists. If you look around at shows these day, you quickly realize that we (including myself) are aging. It is so important for us to encourage the younger artists who are developing in our schools. The Artist in Residence program is well conceived by the Art on the Square committee. Thank you Deb Harriman for all of your efforts.
In closing, this is a tough show to get into as only 100 artists were selected from a pool of more than a 1000 applicants. Should you get selected, you will soon learn that this is one of the crème de la crème of art shows. Hats off to everyone in Belleville, patrons and volunteers for a job well done! - LC
P.S. I would be interested to learn of other shows that have Artists in Residence program.
P.S.S. Paul Zerjay, thanks for stopping by during the show. I was a pleasure meeting another AFIer!
----- Read Last Year's Review -----




