Just got back from Birmingham AL and Magic City Art Connection show. Many of you know there were challenges this year for the show. About a month before the show the city told the show that they now, after years of never having too, pay for the use of the park, security for the show and other things that the show had not had to budget for in the past. So......
First the show. A three day show with set up on Thursday. It is set up in a very pretty park right in the middle of downtown. Everyone has to dolly in. The lay out of the booths is very confusing. After two years at the show with the same booth space I still get lost when walking the show. Luckily I set up near the library and just need to look up to see the library and head towards that. The promoters of the show are the best. They bend over backwards for the artist. Anytime you call they pick up the phone and do their best to work with you. There is a wonderful artist party on Friday night and there are a lot of awards, about 20 I believe. The board members walk the show and meet the artists and they buy from the artists. At the show you have people on site to help and answer questions. They make you feel special and really want us there. This is a big show with a lot of amazing artists. There is also some questionable work, but over all some great art.
Now what to do about this $$$$ hit for the show. They decided to add for the first time a $5 entrance fee. Noone really lives downtown. This is a destination show, not a neighborhood show. I did the show last year and the attendance was just ok. I believe it is fair to say that many of us were very concerned about the new entrance fee. Friday attendance was low. Saturday called for bad weather. On Saturday the weather held and it was a nice day. Around 4 pm it started to rain and they closed the show 2 hours early. It rained for 20 minutes then the skies cleared. The locals told us since the tornadoes two years ago everyone get a bit over cautious. Attendance was very low any way so most of us were glad to go. Sunday beautiful day. It was a ghost town until 1 pm and even at that point the crowds never arrived.
Sales... So many people reported a good show but one persons good show is crap to another especially those of us who do this as a living. I am sorry but $1500 for a travel show and even a local show just doesn't cut it. Most people made about this. For me, originals only, the patrons had major sticker shock. The few times I had interest folks would want to walk the rest of the show and I knew they would have a hard time finding me. The other problem the few patrons who were willing to pay over $2k for a piece were few and far between and like I said there were a lot of amazing artist. Lots of competition for sales and just not enough patrons to go around. If your price points are low, under $1k you might have done ok. Folks that sold $5 prints were busyish. (I know that is not a word:) Even the locals that had a following with work from Birmingham at $20 were not that busy IMO.
At the end of the show, dolly out obviously, I was about to have my first zero art show. Last minute from pure luck I sold 2 of my smallest pieces as I was loading out. Again sad to say I probably did better than many of the folks who felt they had a good show.
I just hate to give this show a bad review. It is a fun place to show at. You can stay right at the show at a nice hotel for around $100 or just a few blocks away for $80. If you want to stay cheaper than they offer good artist parking and you can drive in. Birmingham has excellent resteraunts and it is a fun place to do a show. I am sure there will be changes for next year and I really hope the show can get back on track. I do know of artists that pulled it out in the end. Not a total lose for most. Good Luck Magic City.
June 20






We have a comprehensive advertising and marketing campaign throughout the greater St. Louis metropolitan area: TV, Radio, local and regional print media, electronic billboards, promotional banners and yard signs, social media/networking, online/web presence, a full-scale public relations campaign - plus LIVE radio broadcasts from the Festival during the weekend event.
"LOVE MOSAICS!!" ~ Lisa Crisman [Drawing]




show through newspaper, radio, press releases, magazine articles, social media, rack cards, collaborative marketing with Chamber of Commerce, and more.