Art Fair Insiders
Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals
$2000+ booth fees -- how does an artist show a profit and want to come back next year? Mixed Media/Photographer Mikel Robinson and his wife Christina share their strategies. A lot of information in only 2 1/2 minutes.
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This video is really short -- but it is packed with so many good ideas, both verbally and visually. I agree, Susan, there should be a "honker" in every booth ;) It makes them think BIG.
I appreciated the time and effort you took in sending this. I make glass jewelry and for several years now have included an extremely large flashy piece in my display because it brings people into my booth to see what it is. I only sell about one of these a year, but I sell many that are a smaller version. The "Honker" as I jokingly refer to it usually does the trick. I also have a picture of a very attractive lady (who bought a honker from me) in my show book---one that shows her wearing it while smiling.
I know the sound wasn't great, Geoff. There was such a bustle and large crowds indoors, plus my limited video skills. I tried to fix it in iMovie, but again, not an area of expertise for me.
You're right, John. I especially liked the idea of adding in the large pieces and if you looked at their booth you could see the price points would be very wide. Pretty smart it seems to me.
He was saying that he looks at this show more like a business rather than an Outdoor Art Show....I think prety much every principal that he outlined is exactly the same as you would approach any Art Show, indoors or outdoors. His best advise though, that I have been moving toward over the past few years, is incorporating larger pieces into my display.....even if they are too large or expensive for the average buyer, it does draw folks into your booth!
The show was the One of a Kind Show in Chicago. But you are right, Suzanne, it isn't necessarily which show it was the advice is helpful for any high fee show. We never did any of these high fee shows because we couldn't see our way through to making them profitable, so I've always been curious about how others handle it.
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