Artist as an Entrepreneur Institute
Returns to South Florida
A series of full-day sessions to be offered on four Saturdays,
starting June 5, 2010 at ArtServe Inc., 1350 East Sunrise Boulevard, Fort Lauderdale
BROWARD COUNTY, Fla. – Broward Cultural Division, The Community Partnership for Arts and Culture (CPAC) and ArtServe, Inc. announce The Artist as an Entrepreneur Institute (AEI) for South Florida artists to be presented on four Saturdays in June 2010 at ArtServe, Inc., 1350 East Sunrise Blvd. in Fort Lauderdale.
The AEI is an artist-focused course of study designed to assist individual artists of all disciplines (visual arts, musicians, writers, media arts, theater, performing arts) by cultivating and advancing their business skills, and is designed at strengthening their operating infrastructure and expanding their businesses. To date, 190 South Florida artists have graduated from the Institute. AEI will be offered as 18 classes convening during full-day sessions (9:00 am – 6:00 pm) on June 5, 12 & 19, and a Business Plan Clinic and Workshop on June 26, 2010 (9:00 am – 2:00 pm).
Registrants will receive an AEI course book, an indispensable resource for artists. Developed by CPAC, the course book features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs.
The Business Plan Clinic guides participants through preparation of a simple business plan, an essential tool. In addition, participants will learn how to work effectively with lenders to obtain financial support through the Artist Micro Credit Program, a community-based revolving loan program, designed to assist resident Broward County practicing professional and emerging artists.
Designed to help artists operate in the marketplace more successfully, the AEI course curriculum covers all aspects of developing an artistic business. It helps artists identify and develop their personal brand, develop strategies for communicating with target markets, raise capital and identify a variety of tools for protecting one’s work legally. AEI is led by a premier faculty composed of leading business practitioners and artists familiar with arts and culture from the South Florida region. Faculty members instruct artists through a series of lectures, panels and discussions.
“Art works….Artists are entrepreneurs, small business owners all, great placemakers and community builders. Bring artists into the center of town and that town changes profoundly. We know now that people do not migrate to businesses, it is the other way around. Businesses look for a skilled, motivated, educated workforce, and will move to where that is. And what does that workforce look for? In survey after survey, the answer is education and culture…” Chairman, National Endowment for the Arts, Rocco Landesman.
Participation costs $100 and includes light refreshments and free parking.
Register online at www.broward.org/arts and click on ‘Workshops’ or contact Broward Cultural Division’s Grants Administrator James Shermer at 954-357-7502; E-mail: jshermer@broward.org.
