How The Woodlands Festival brings in the buyers

The Woodlands Waterway Arts Festival in The Woodlands, TX, runs a unique program that gets their most interested patrons to the show to buy. Friday night preview includes a "Dash" ($125 @) and then for an additional $150 the patron gets to dash to grab art, donated by participating artists. It raises $$$ for charity and builds excitement for the festival with s preview that benefits all involved. The rest of the story: "http://m.yourhoustonnews.com/courier/news/dozens- dash-for-waterway-arts-festival-art/article_bff010e7-d8a0-5090-92b7-10da99ae77e6.html?mode=jqm
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  • Glad to know the donation was not required, Al. There are many shows that ask for a piece for an auction, but rarely do they ever put a $$ value on it. We always would donate to these auctions as it was a good way to get publicity ahead of time (and if it was a show we really wanted to do again, always felt it was good to be a team player and help the event while we were helping ourselves.)

    Everything I've heard about this show has been so top notch, that is why I added this article to the blog. Getting patrons involved and enthusiastic about the shows is so important. I had the show director, Jenny Wright, on a podcast a while back where we talked about that exact thing. Here that is.

    And, here is another good article from the Houston News to fill out more info about this show: http://www.yourhoustonnews.com/woodlands/news/waterway-arts-festiva...

  • I'm pretty sure that the Dillion Arts Festival sweepstakes is entirely funded by the promotor.

  • Glad it worked out for you.

  • I participated in The Woodlands Waterway's Art Dash this weekend and it was actually a terrific event. Participation was certainly not required-- artists who donated a piece valued at $150.00 or more, as I and most others did, were invited to attend the event with a guest. It was an unusually classy affair, as these things go, with a huge attendance, lots of energy and interest, and great food in a nice setting. I'd do it again and certainly didn't feel "nickel and dimed". I have my share of gripes about the art fair business but this is not one of them.
  • How about a show that requires either an art piece donation ($50 minimum on this one) OR a cash donation of $50?

  • Sandra, I have never been to a show that required a $100 minimum art donation.  Never had a minimum ever, so you are in a different tier of shows altogether.  Cannot even imagine it, especially since none of my pieces are even close that price range.

  • I've said this elsewhere.  When artists are required to donate a piece of art (often $100 minimum) on top of the booth and jury fees, things get expensive very quickly.  So often the auctions (much less a dash-and-grab) bring patrons to the artists' booth bragging about what a bargain they got or--God forbid--wanting to exchange their auction purchase for something else in the booth.  I really don't  like competing with myself for sales.  Am I the only one who doesn't like being nickel-and-dimed at a show?

  • The Dillon Arts Festival for several years has offered $500 and $1000 shopping sprees to attract buyers.  Details https://stiltwalker.com/arts/promoting-the-dillon-arts-fest...

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