Historic Shaw Art Fair - St. Louis, Mo

This show was my second show (previous blog on my first show a bit over a week ago)

 

This was my first somewhat major art show, 130 artists from multiple states.

 

I do photogaphy, florals and insects with a lot of macro shots and printed on water color paper.

 

I went into this show with great hopes but came out a bit disappointed.  The show begun on a Saturday that was totally overcast and rather cool, a record low high temperature for the date.  On this day, I had mosest sales of a bit over $1,000 during very low attendance. 

 

With the amount of sales I had on Saturday, I was expecting a great day on Sunday that while still cool, was sunny and a great Fall day.  As anticipated, the attendence was substantially larger but at the same time, very few of the  attendees were purchasing anything and I ended the day with about $250 of sales.  Lots of nice comments and lots of people that said that they would cotact me in the future but very poor sales.  Talked to a number of other vendors and all that I talked to had the same story.

 

Do the serious buyers come out on the first day?  Is this just what sometimes happens with no good reason?

 

I had hoped that the two shows that I have now done would provide me with a solid reason to either continue with this type of venue in the future or to bow out.  Doing the shows is a lot of work and requires a substantial amount of money in inventory and equipment.  I now have to answer the question on should I continue.

 

I have no idea of if this is a good show or not and I live two blocks away and have attended as a visitor for a lot of past shows.

 

The show is held in the center of a historic city street with a grass/tree center and accsss is nice - one can drive up to ones site for loading and unloading.  There is a $7 a head entry fee and the show is held in conjunction with Best of Missouri, a event highlighting the best of Missouri products that is held at the Missouri Botanical Garden and draws thousands of attendees although I believe that the entry fee (up from $5 last year) keeps the number of attendees down.  This is primarly an art show with a food court in the center and a minimal amount of music.  It is my understanding that making it past the jury is somewhat difficult.

 

Being new to this whole scene, I have no idea of how to rate the show nor do I have any inkling how sales compare with other venues. 

 

The two shows that I have done thus far have been a nice learning experience and I have a list of multiple things that I will do if I continue to do art shows.

- I need to pare down the amount of artwork I bring and display.  My booth was too crowed to be visually pleasant, too many items too near to others, too much time to pack/unpack 

- I restricted accesses to the booth.

- I need to make the display more coherent in terms of subject  and color.

_I will no longer offer low cost small prints - Insufficient sales, cheapens the product, just more clutter.

 

Trying to determine how I did in terms of sales in relation to what other did.  How does one find out?

 

Why are most attendees at art shows.? I noticed that what seemed to be the majority walked down in front of the stalls without ever even glancing to see what was being sold?

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  • I was talking to the person responsible for the show a while back and they were trying to find a way to provide electricity this year and I gather will see if it is possible for next year.

  • Michelle

    My images also do much better in the light and I wish that I had been on the south side of the street.  On Sunday, the Sun lit the back of the tent and made the images fade into the background.

     

    I was tempted to move to Florance but recommended someone else that got the job.  Often wondered if I did him a favor or not.

  • Michelle

    Somewhat familiar with your town, was offered the position of production manager at the then Cooper automotive plant in your town about 15 years ago.

  • Michelle

    Looks like our photography is some what similiar and like the fresh, delicate feel of yours.

     

    Did you share the higher sales on Saturday than Sunday sales thlat I experienced?

  • I live two blocks east of the art fair on Flora and there was parking available at or before my house on the several trips that I went home.

  • Terry. I think you got a little lucky there. When we went to Shaw on Saturday we circled for a long time just to find something that was about 3-4 blocks away (my friend I went with was 8 months pregnant), I am sure that was mostly because of the best of Missouri. Although I agree that parking for St. Louis can be a big pain as well, but when I have gone in the past I usually park in the neighborhood north of downtown Clayton and walk about 3 blocks.

     

  • Gregg, I went to both. For st. Louis we parked at metro link, rode the train, walked 4 blocks. It was interesting, but a lot of work. For Shaw, I parked right at the entrance. Parking was free, no metro ticket, and no four block walk.
  • We were having a perfectly civil conversation Munks. I don't know why you felt the need to jump on and start attacking people and get personal.

  • Scratch my previous comment - I did much better with the cold drab weather on Saturday than I did with the sunshine on Sunday - perhaps my sales were better Saturday because my work provided a nice touch of color on a drab day.

     

    I thank everyone for the comments and feedback.

  • And to clarify, when I commented,

    "St. Louis was just a few weeks back and that was a much bigger event with live entertainment, lots of food and other activities, and no cover price"

    I am talking about it from a business point of view. I am talking about the viewpoint of a person going to the fair. If I had to choose between going to two different fairs in the fall in St. Louis, would I go to the one with more artists, lots of good food to choose from, activities for any kids I may have, and some entertainment as well, or go to the one without those things and pay a cover fee.
    I am just saying. Nothing against Shaw, but that is the reality of the situation, like it or not.

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