I just trying to figure if I am going a overboard.
How important is the framing of your 2d art.
I had see art with no frame, art frame with basic materials, art frame with basic conservation materials and the people like me that go all the way with museum quality framing.
What is your take. Does matter at the art shows?
Comments
I've been using simple black frames for a long time. I use TruVue conservation clear, but the reflections do seem to cause some issues with presentation. I've been mulling over whether to use something less generic, as my work looks a bit better in less-generic frames. Black is the best for building a consistent presentation, as it helps the frame get out of the way of actually looking at the image. But when the customer wants a framed piece, they may not like the black as well as some other options.
I will still stay middle of the road with my frames. I am looking at trends in home magazines, and watch the home makeover shows for clues as to what is trending. Some photographers do well with a white presentation (Mark MacKinnon comes to mind), where a black frame would be completely inappropriate.
Use what fits your work best and keeps the overall consistent. One or two frames is best, or variants on a single style. Otherwise the presentation becomes a mish-mash, and you have customers worrying about the frames instead of which image they prefer.
I would not use museum glass. No easy way to recoup the investment. I may move to Reflection Control for the bigger display pieces though, as the Conservation Clear has a lot of glare. I will also raise the prices to compensate. Rag mats are another hard sell. I use thick white alpha-cellulose with rag foam-core and linen hinging, and it's never been an issue.
HTH, Oscar. It's a tough call as you lock yourself in once you make a decision. Very hard to change over to another style.
I don't put a lot of money into my framing but customers seem to like it. I do a double mat which I think makes a difference. I use UV resistant glass but not museum glass. I feel like using museum glass would price my work out of my market. I use two different frames (both black), one for the panos, and one for the regular sized. I did buy a set of frame corners for other frames my supplier offers. If they don't like the black frame I will show them the frame samples or I will sell just the print.
Sorry Oscar. You are right, I was looking at it from a do I want to buy it perspective. You want the work on your walls to draw a customer in so that work should be shown to its best advantage but don't worry about having a lot extra work framed would be my thought for the reasons I mentioned before.
If you are asking: "Why don't 2D artists light their booths? Well, in many cases--artists who work (or print) onto canvas--that's a great question. But if you are selling framed works, then you're also selling works under glass, and the reflections would be a nightmare.
Geri, I understand your point, that is why I only use white mats and black frames now. The quality of the materials is highest I can afford. That still does not answer my question.
So why jeweler spend so much time and money in display units and lighting? Does the framing apply to our presentation. We put so much effort in booth display but when comes to our work does we care?
Because in the same hand, I work in frame shop. I had framed and I am framing today a piece of a customer that got a piece from an artist here in West sub Chicago (Carol ....). One comment from the customer, artist need to present the work with respect. The best possible way they can presented. I want to showcase his or her piece but must of time they not even do the basics. My respond to that your answer Geri. She told me they need to show some potential how it will look in somebody home even if just temporary art. That is the biggest turn off when she goes to art shows.
Yes the customer live in the Gold Coast of Chicago and no she was not referring to Carol.
Does the framing apply to our presentation. We put so much effort in booth display but when comes to our work does we care? So why jeweler spend so much in display and display?
Every 2D artist should print this comment and hang it in their studio. Tastefully framed to match the couch, of course. ;-)
Oscar, I prefer to frame the artwork myself. I use the same color frames in a room. If your frame color isn't right for the room I am hanging it in, I will ask you if you have the same piece unframed.
I know that you have to frame the work that you hang on your wall but don't invest a lot of money in frames just for customers. We want what we want how we want it!!
Keeping your work matted in standard frame sizes is more important than putting a frame on it. Custom framing is expensive.
One correction the image call the customer not the call the customer
Let be more specific. The customer is in love with the image, the call the customer, the customer can already visualize where the piece will hanging. Now those the framing matters.
Larry Berman