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Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

Applying to Shows through services like Zapplication

Odd question, but something we have been pondering more and more recently.  Do you feel that shows that use services like zapplication offer a higher end experience, higher proportion of buyers, larger crowds?  We have done three shows that are zapplication, and initially i believed the statement that the show was higher end, brought large amounts of buyers, but the last one or two were not so much so. While they were lovely events, well organized, and drew nice crowds, the ratio of crowd to buyer was less than expected.  I would love to hear your feedback, and value any thoughts you have to offer.

Views: 1527

Comment by Savina Francisco on August 28, 2014 at 12:11pm
Good question! I'm looking forward to hearing answers to this as well.
Comment by Larry Berman on August 28, 2014 at 1:47pm

No. Shows, for the most part use zapp to get applications because that's where artists look for shows. Any other perception is on the artists part or an unfounded rumor.

Larry Berman

Comment by Diane Wright on August 28, 2014 at 2:08pm
No that a show is on Zapp does not guarantee that it is good. There are good and bad shows both on and off Zapp or JAS. You have to do your research on the show regardless. Shows that use these services may have a higher number of applications since more people may become aware of the show.
Comment by Barrie Lynn Bryant on August 28, 2014 at 2:45pm

I deduce that shows with higher booth fees might also have higher end merchandise offered in them. But like the others have said, shows listed on zapp and Juried Art Services will be seen by more artists looking for shows. Shows listing on them also pay a fee to do so. Those two services are also the main two used by most outdoor art and craft fair type shows and some that are indoor, such as Artigras in Florida.

Sometimes the art collector type magazines refer to shows such as Art Basel Miami and Art Expo New York as art fairs. While that's what they are, they are a different class of show since booth fees are anywhere from $8,000 and up. Very different, indeed. Doesn't mean as an artist you will do better going to those shows, either. But chances are they are going to attract a higher end buyer since based upon booth fee collections they will have more advertising dollars to spend. Plus they are renting really expensive convention centers that might cost hundreds of thousands of dollars. There's a lot more money at stake. But that doesn't mean the ratio of attendee to buyer will be any better, either. They're probably not selling attendees on the idea of getting kettle corn and face painting for the kids. It's a little more of a "grown up" situation. Less of a family oriented concept. These are marketed as a place to go for "serious collectors." These shows are not listed on zapp or JAS, either.

But I know an artist who did Art Expo New York for plenty of years and he's now only doing outdoor arts & craft fairs. The pressure to sell is still with him, but much less so since the costs to do so is much less. He's at Sausalito this weekend and his booth fee may have been a little better than $2,000.

Comment by Judith St. John Peterson on August 28, 2014 at 3:55pm

As far as I can determine, whether or not a show uses Zapplication has no bearing on the quality of the show. My husband is on the board of a group, the membership of which is restricted to residents of our state. For 2014, our board decided to use the services of Zapplication. Doing so saved us money, and simplified our jurying process. Doing so did not affect the show in any other way that I could discern

Comment by Larry Berman on August 28, 2014 at 5:22pm

Here's something else to think about.

Juried Art Services comes across as more discerning in the shows they go after. The do have the top fine craft shows like Smithsonian, Philadelphia Museum of Art and Evanston. Earlier this year a show signed with JAS that turned out to be a lower end craft show and artists applied thinking it was up to JAS standards but it wasn't. I don't know how that turned out for the show and whether they will be listed on JAS next year.

Larry Berman
http://BermanGraphics.com
412-401-8100

Comment by Barrie Lynn Bryant on August 28, 2014 at 8:34pm

Yeah, that's right, Larry. We never see Pastel Society shows on zapp, but they're there on JAS. Also American Women Artists and other shows like that are on JAS and not on zapp. Seems zapp is mostly outdoor arts & crafts fairs. Sure there are exceptions to the rule, but wasn't zapp created before JAS and sorta had the jump on JAS in the outdoor art show market? So naturally JAS went after the professional societies and bigger venues. I just saw something related to Art Basel Miami on JAS, but it wasn't the main gig there. But then some of those professional societies venues are listed on Calls For Entry, a.k.a. cafe.org.

Comment by Larry Berman on August 28, 2014 at 8:39pm

JAS is about three years older than ZAPP. And ZAPP will take any show that is willing to sign with them.

JAS can also be used for gallery shows or grants.

Call for Entry is ZAPP's sister organization. Same software also owned by Westaf and is used for gallery shows or grants. Also used for a lot of art in public spaces applications.

Larry Berman
http://BermanGraphics.com
412-401-8100

Comment by Barrie Lynn Bryant on August 28, 2014 at 9:00pm

Wyoming Arts Council stuff is on Call for Entry. And thanks for the correction about JAS being older than zapp.

Comment by Roxanne Coffelt on August 28, 2014 at 10:06pm

So, are you guys saying that JAS screens it's shows somehow?

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