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40 Questions Craft Artist Blog Series. Question #24 – What can I do tobe less technophobic and use today's technology to help build my artbusiness?

“I just don't understand computers. I have gottenalong without them so far, why should I start now? ” “I would like tohave a website, but I don't know anything about how to set one up –what should I do?” “With pedophiles, internet cons, and identity theftout there why should I use a computer?” Whether you are technophobic,a person who fears modern technology gadgets, or knows someone who is,this blog is for you (them). While, the media helps fuel the horrorsabout technology, the solution is to be more educated about what isgoing on in the tech world as it really does make our lives easier. Ifyou are stranded with a flat tire, a cell phone call for a tow truck iseasy as 1-2-3. Having a business website opens the doors for people allover the world to learn about your business and purchase what you make.By setting up an online payment account it makes it easier to payreoccurring monthly bills. I find it most useful to find raw materialsuppliers easier and compare prices with others via the internet.Technology is all around us and helping those who are techonophoic seeit as not something scary but easy and fun, can help bridge the gapbetween people of different ages/generation gaps. Here's my adviceregarding learning how to use computers and other tech gadgets.

Question24 – What can I do to be less technophobic and use technology to helpme build my art business.

Go to stores, the library, and visitfriends who have computers if you don't have one. The best thing youcan do is actually look at them and touch them and learn what buttons dowhat. What you might find is that a computer is much like a typewriteryet instead of paper you have a t.v. hooked up to it. A lot of peoplehave fears that they might break their computer. The answer is, if youtake the time to learn just what a computer is, how it works, and howyou can operate one, you will be less likely to do something harmful tothe computer.

The next step is to take a class at a communitycollege, library, or a YMCA to learn how to use a computer and basicsoftware that comes with a computer. A simple course in Computers 101will tell you not only what a computer is and how it works, but how tooperate it in just a few simple steps. When you are done with a basicclass there are other classes available to help you learn software,build websites, and even learn how to do certain computer art forms.

Computerscan help those who have art/craft businesses too. Some basic skillswhen used with a standard computer you can set-up an email account andsearch the world wide web (also known as the internet). Being able toconnect to the internet opens the doors for finding art fairs, locatingmultiple art suppliers and purchase supplies online, find articles andinformation on experts in your medium, and that is just the tip of theice berg. As you find using computers easy to use, explore softwarelike Quickbooks or Microsoft Money to manage your finances, read booksor explore websites to help you decide whether you should create yourown website or have someone else design it, and play with desktoppublishing software so you can design and print your own business cards,letter head and product description tags /name signs (great when usedat art fairs).

If you know people who falls into this category,do them a favor and print out this blog and share it with them to shedsome light on why computers and technology are useful. Care to sharehow you got over your technophobia – use the comment button and tell uswhy you choose to embrace technology.

Lastly, I will be taking 1week for some R&R and while I am gone I want you all to vote, viathe comment button, for what you want the next Question for this blogseries to be. Choose from “How do I write a Press Release” or “Why do Ineed business insurance if I already have homeowners insurance” or“How early is too early to start pushing Christmas/Winter holidaycraft/art?” Have a nice weekend and wonderful 4th of July weekendeverybody! - Michelle Sholund, www.quickcraftartisttips.blogspot.com
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Spring Green WI

What a weekend! Because I was doing this show on my own, I decided to set up the tent and walls on Friday night. We NEVER leave inventory in the tent over night, NEVER! Am I glad we have that policy. The weather predicted rain over night and rain on Saturday morning. So I figured it was better to have the tent up and waiting for me on Saturday morning, when I arrived. Nothing worse than setting a tent up in the rain.

Everything was fine on Friday night. The tent was up, the walls were good, I put an extra tarp over the entire tent for good measure. I brought extra weights (totally 175 lb). About midnight the rain started. It rained hard, but apparently my tent did just fine, as nothing in the tent was wet. Then at about 2:30 am (according to the airport) there was a 50 MPH gust of wind. Based on the location of my tent around other building, it was just too much and down went my tent.

When I arrived at 6:00 am, my tent and walls were twisted every-which-way. The tent is broken in 6 different spots. The mess walls (from Flourish) did survive.

One other neighbor had their tent damaged too, but were able to save it. In all, 28 tents were damaged over Friday night. Most were able to repair and remain in the show. The show tried to find extra tents, but only found 2 tents. So, after an hour or so of being in shock and with all the support of my artists-neighbors, I decided to stay, with out a tent. The woman on one side of me offered her outside wall, an other offered their huge umbrella, someone else handed me a tarp. The 7 artists-neighbors around me were incredible. I would not have stayed, if they had not helped.

At the end of the show, I ended up with decent sales ... I can only image how strong my sales would have been, if I had a full set up. I was only able to put out about 25% of my regular setup.

This is a very good show. The people from Spring Green are very supportive of the artists. Many people come from Madison, WI as well.

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Highland Park, IL Festival of Fine Craft

This has long been one of my favorite festivals. This year, not so much. The exceptional work just wasn't there. There were many fine artists there but nothing breathtaking as there has been in the past.

The really good news---last year you couldn't get near the stone duck booth. This year, it was empty. I never saw any patrons in it. I also never saw anyone carrying any stone birds of any type. (I was at the festival both Saturday and Sunday)

The not so good news---a new yard art booth that seems to be franchised like the stone birds. I was suckered completely because the items are made of what looks like recycled material and what they sell is actually a lot of fun. The prices are exceptionally attractive. I am not trying to start another debate but since they were at both shows I went to this weekend, and they knew each other, I am wondering if the product isn't produced through kits of some kind like the stone birds. They were busy the whole time I was there.

I didn't see a lot of packages being carried either day although one large sculpture was gone on Sunday when I went to look at it again.

There were a lot of new artists there. This is pretty typical of this festival. Unfortuneately, a lot of the new ones weren't as good as in previous years.

I am confident that this is just a blip and not a trend for one of my top 5 festivals.

(the many dogs were not only well behaved but they were of exceptional quality)

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Just finished two days of unbelievable heat at the Northern Virginia Summer Brewfest near Leesburg, VA. I just got tired of booking wine festivals and thought I'd try a beer event, especially after talking with one of the partners of The High Road, Inc., who assured me they were on top of keeping it from becoming a 'spring break' affair - they'd been managing these kind of events for years and really knew how to put on successful ones, etc., etc. Gullible me bought it, hook, line and sinker!

We decided to set up Friday morning to beat the heat (scheduled to be over 90), and arrived at about 9:15 (check in was listed as starting at 9 AM). Two other vendors and we chatted for a while until one of the partners showed up. He told my wife we were in spot number 2, at one end of a single, back-to-back line running down the middle of a large field with microbreweries on either side. We began unloading and setting up, and got our Light Dome up when two ladies came up and said we were supposed to be in spot number 48 - all the way down at the other end of the line. When told that a partner had put us in #2, they went of to check things out. At least we had chairs to sit in while waiting for the verdict. When they came back a half hour later, they told us we were now in spot #37 and had to move. I told them we'd be happy to if the two of them helped us walk our tent down the line to the new spot. We had to wait for another half hour before that finally happened. By the time we were finished setting up and were ready to leave it was almost 1 and close to 94 degrees. So much for beating the heat on Friday.

Saturday was forecasted to hit 95 degrees. Everything started out fine, but as our new location had no power available (the first and second did), I brought an inverter generator to run fans and offered to let our neighbors run fans off it. Crowds were light, but not terribly so. As the day progressed, we had more and more 'customers' who were obviously over the limits we were told wouldn't happen. This could have been because of the heat - it was brutal - but there were people carrying several glasses of beer at a time that I had been told wouldn't be allowed. What was really interesting was that the 'festival' hours were until 9 PM, although the taps were cut off at 8. By 8:30 there was no one there but vendors, but we were told we couldn't bring vehicles on the grounds (remember, all us vendors were in the middle?) until 9 PM no matter what and I didn't want to leave the generator there overnight.

Sunday was forecasted to be 98. Crowds were very light, less than half of Saturday's. The heat was even worse than Sat., and no one was interested in buying anything but beer. Sunday's hours were scheduled to go to 7 PM with taps off at 6 PM. Around 4:30 a thunderstorm came through - we and several others who didn't want to loose product packed up and waited. The crowds really thinned out, but a few stayed for the last set of the band - I really doubt there were more than one or two hundred paid attendees left after the rainstorm. The management STILL insisted that we all could not bring vehicles in to pack up until 7 PM, even though the brewery folks had all packed up, the food vendors were tearing down, and all the commercial folks were long gone. At 6:30 they even escorted a kettle corn vendor in to pack up (he was on the outside ring, not the inside line).

Bottom line: I wouldn't apply for another show these folks manage ever. There was no 'management' shown towards either art/craft or buy/sell vendors - we were simply a way for them to make some more money. Their true focus was on the commercial microbreweries (and food vendors - don't ask me why!). They completely left the county EMTs (a total of four persons) to handle any and all health issues during truly dangerous weather. No cooling fans, no ice to even buy, no nothing. We know they can't control the weather, and when its this hot, customers don't buy much of anything. They can control how they assign spots, when their staff shows up, be flexible about letting us leave when there's no more 'civilians' about, and be more responsible about dangerous weather towards those attending their events.
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November 11-14 & November 18-216a00e54fba8a738833013483a2caef970c-pi
Apply Today!
150 spaces
Application Deadline - July 2


The One of a Kind Show and Sale NY® is back and better than ever with new dates and a new venue for 2010. The show will run over two weekends in November, both November 11- 14 and November 18-21 in New York's highly trafficked Midtown area.

Artists will showcase their work in an upscale premier gallery style setting with a booth package that includes hard walls, carpet and drayage.

Come exhibit in the world's center for art, fashion and culture!

Please note there are only 150 spots available each weekend so apply for one or both weekends NOW!



Top five reasons to exhibit at the One of a Kind Show and Sale® NY:

  1. Located in a new highly desirable location on 34th Street at 5th Avenue across from the 6a00e54fba8a738833013483a2b571970c-piEmpire State Building and a block from Herald Square- 7W New York gives shoppers access to some of New York's best restaurants, hotels, entertainment, with convenient access to public transportation.
  2. With only 150 spots available each weekend, this show is sure to be the best of the best!
  3. Our extensive booth package is like no other show. We provide gallery like space that includes hard walls painted white walls, carpet, free drayage, booth signage and extensive marketing.
  4. Unique Exhibiting Options:
    We invite juried artists to exhibit with us for 4 days
    Option 1: November 11-14
    Option 2: November 18-21
    We invite juried artists to exhibit with us for 8 days
    Option 3: BOTH weekends!
  5. We work hard to promote you, the artist. Our promotion begins the minute you contract with the inclusion of your images and contact information in our online artist locator, which links to your website and lists your contact information. We provide complimentary show passes, full color brochures and VIP passes for your individual distribution! Exhibiting artists will be featured in an extensive online campaign and through our aggressive PR efforts.
2009 Artists Talk Shop:
Art Fair Calendar.com
"The quality of the art is head and shoulders above other shows and the art savvy clientele is not afraid to buy. Throughout the year, I get business from this show...it's all good!" -Chuck Wimmer, Printmaker

"The marketing and advertising done to promote these shows is incredible. Everywhere you turn you see something about the shows. Judging from the size of the crowds, it's all working!" -Kim Dailey, Wood Artist

"The One of a Kind Show is the most organized and certainly most publicized show I do. They deliver a buying, not browsing, crowd and treat us, the artists, like their valued customer. That's why it is the best show I do." - Sue Rosengard, Jeweler


Learn more at: www.oneofakindshowny.com

Or, apply right now: www.zapplication.org

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Just about my favorite art fair is taking place this weekend in Des Moines, Iowa, June 25-27. It is one of those shows that has inculcated all the "best practices" of art fairs across the country and has developed their own regional specialties, making it a destination event for art fair patrons who are thrilled to have en event of this caliber in their city and thank the artists for being there. How sweet is that?

The art fair opened on Friday and then Friday night as the artists were all tucked safely in their little beds a serious storm swept through the event site. One of our members, Carla Fox, who traveled all the way from Oregon, had such destruction to her booth that she (and three others) had to pack up and leave on Saturday.

Here's the rest of the story from the Des Moines Register: http://www.desmoinesregister.com/article/20100627/ENT01/6270338/1046/ENT/Volunteers-mop-up-fix-up-for-Day-2-of-Des-Moines-Arts-Festival

And here's another story, more about the storms themselves: http://www.kcci.com/news/24053483/detail.html
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Art Fair Calendar.com
June 25, 26 & 27, 2010
Downtown Omaha
10th to 15th on Farnam

The Omaha Summer Arts Festival has been named Omaha's Best Annual Festival, one of the Top 100 Fine Arts Festivals in the country and one of 2007's Top 100 Events in North America by the American Bus Association.

Artists' Market:
135 Artists

At the heart of the Omaha Summer Arts Festival lies the Artists' Market, a virtual village lined with white peaked tents and filled with the
talented works of 135 of the nation's finest painters, potters, jewelers
and sculptors-just to name a few.

Each year the artists are hand-selected by a jury of local art educators and enthusiasts whose task is to fill the Festival with high quality
art that demonstrates original design and unique representation of the
chosen medium.

Friday from 11 a.m. to 8 p.m.
Saturday from 11 a.m. to 8 p.m.
Sunday from 11 a.m. to 5 p.m.

Don't miss our featured artist John Leben in booth 104!

TasteFest:
Friday from 11 a.m. to 10 p.m.
Saturday from 11 a.m. to 10 p.m.
Sunday from 11 a.m. to 5 p.m.


World Music Pavilion:
Friday from 4 p.m. to 11 p.m.
Saturday from 11 a.m. to 11 p.m.
Sunday from Noon to 5 p.m.

Young Artist Exhibition:
Saturday from 10 a.m. to 5 p.m.
Sunday from 12 p.m. to 5 p.m.


Children's Fair & Family Stage:
Saturday from 11 a.m. to 6 p.m.
Sunday from 11 a.m. to 5 p.m.
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Featured Artist: John Leben, digital art

With the advent of digital cameras many people got into the photography game -- now it was so easy, point and shoot, send the file to the printer and voila an artist is born!

That is not what John Leben is doing. A former video producer, painter, graphic designer, and documentary producer he has been compelled by technology since college days, exploring its various uses as an art medium. The continuous changing landscape in the graphic arts field led him to the art fairs some years ago where now you can find a man and his work that is the result of his various careers.

Relatively new to the art fair business John exploits his graphic arts background to continues his life's interests using his computer, painting and drawing on his computer screen, layering photos and color using software called "Art Rage" to create his imagery. This is not "photoshopped" imagery but original painting. You've must see it!

Lucky you, if you live in the Midwest you can meet John and explore his work soon:

Summer Art Festival - Omaha, NE - June 25-27
Krasl Art Fair on the Bluff - St. Joseph, MI - July 10-11
South University Art Fair - Ann Arbor, MI - July 21-24

Learn more: ArtFairCalendar.com/FeaturedArtist
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This was my 3rd year to participate in the American Artisan Festival and a sad one as the founder Nancy Saturn died this spring.
The festival featured 170 artisans of all stripes. This is the first year of Zapp lacations and, as usual artists from way far away attended. This show is a good example of a show that should stay regional and not national.( I will give my reasons to you via email if asked.) The show is Fri afternoon, Saturday-Sunday show in Centennial Park with the 2nd year of very hot conditions which I felt kept good crowds away in droves. Those folks that did attend bought, but not willingly as everyone seemed very price conscious.
Set up and tear down is very easy here as most booths are accessible by vehicle. If you live within 8-10 hours of Nashville consider this show next year.
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I would like to extend my condolences to Carol Sedestrom Ross's family and friends. Carol died suddenly from a heart attack on June 14. Her passing marks an important milestone in the business of the nation's fine craft shows. She was probably the most consequential figure, bringing craftspeople into the mainstream and creating quality marketplaces so they could earn a living.

Carol was the founder of the American Craft Council, who started the first wholesale craft market in the U.S. in 1973 at the fairgrounds in Rhinebeck, NY. Carol's idea at that time was "If I could just figure out how to start some craft markets we could have beautiful things made in our own country. Probably 90% of the 500 people who showed in that first fair I organised at Rhinebeck in the early 1970's had some other job. When I left Rhinebeck ten years later probably 90% of the exhibitors were making their living from selling their craft."

Read more from her co-worker Mary Strope in this discussion: http://www.artfairinsiders.com/forum/topics/carol-sedestrom-ross-died

Here is an excellent article from 1998 where Carol was interviewed on the business of crafts: http://www.artfairinsiders.com/profiles/blogs/a-walk-through-history-the

You should read it!

Photo from http://handeyemagazine.com/content/carol-sedestrom-ross
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Anyone ever show at a State Fair?

I have been selected to demonstrate wire-wrapped gemstones at the State Fair in a Heritage Crafts area. I have not yet returned the contract and payment. It is an unbelievable low price to sell at a large event.I am wondering if other State Fairs have this type of thing. If any of you have done it, how successful is it? Is there anything special of which I need to be aware. Are there problems that might prevent it from being worthwhile?
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Ephraim, Wisconsin is in Door County....you know, the thumb of Wisconsin.....it is the summer playground of the semi rich and not famous.....this Ephraim show has both fine art and crafts....it is part of the Fry Bal norwegian festival.....YAAA YAAA.

The show is along the road on a narrow strip of land between the road and Green Bay......maybe it is called Ephraim Bay.....I dont know.....also all the buildings in Ephraim are painted white.....and it is the hometown of Charles Peterson.....nationally famous artist.....last year....I saw him and talked to him .....it was very wonderful....because he is my hero....and I paint ghost too....maybe I can call him Chick now....well maybe not....

You can park right by your booth to load and unload....food is good....esp if you go to the nearby restaurant....I dont do grease....and Door County is always 5 degrees cooler than nearby inland Wisconsin places.

Ok, now the scoop.....(Wilson's Ice cream pallace sells lots of ice cream)......well, now the real scoop.....first there were only 40 booths plus or minus...so the total spent was divided among fewer vendors than normal......Yea!!!!!...the crowd was light to medium....but they all had money....many of them were Chicago area people who could afford to drive to Door County for the weekend and stay..... I sell a whole line of Chicago Sports art......so I did very well....Go Bears!!!!......oops I am a Packers fan......I retract that.....well I like the Bears after the Packers are eliminated....lol....Boo Vikings....but I like Brett.....gee remember it is only a game.....lets not get carried away here.....this is artland.....not sportsland.

It is a two day show with a low booth fee.....sold a lot of sports art prints....and quite a few landscapes too......and a jewelery friend nearby always does well.....we have both done this show for 5 or so years.

3 Daveys!!!!!! (out of 5 possible) Try it, you will like it....think of it as a paid vacation.

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May's Featured Artists - the "Art Stars"

Many thanks to these members who your votes chose as the most helpful and generous members at Art Fair Insiders this month. These three, plus all the rest of you who contribute to this web site, are bringing transparency to our business. Your willingness to share the "good, the bad, and the ugly" at the art fairs on the streets of America is making Art Fair Insiders THE place to be online.

Many thanks to:

Geri Wegner for her consistent upbeat approach to the nation's art fairs and for shopping at the shows! Geri is an art collector who covers the fairs in Florida and the Midwest - member since November 9, 2008! (isn't that the day we started the site?)

Phil Crone for his straightforward helpful attitude. A man who gets down to business and tells it like it is. Count on Phil to explain it to you clearly - member since September 2009.

Patricia Hecker for her thoughtful writing and sharing of her art fair stories. Pat has been through the art fair wars and is willing to share her tales with the rest and lend a hand to the newbie - member since April 2009.

Please stop by their pages and congratulate them and thank them for their contributions to this website. Without their help we would be nowhere.

There were great nominations this month. Luckily former "Art Stars" continue to contribute volumes of helpful information. Many thanks to all of them.

Keep your reports and questions and answers coming. Today we are almost 3000 members strong, hosting 6279 photos and the discussions are about all aspects of the business in over 600 topics and 1000 blog posts.

Who knew we could do this? I am so psyched every time I visit the site -- I love the show review posts from this past weekend. They are about art fairs in Illinois, Indiana, Arizona, Virginia, New Jersey, California, Wisconsin, Kentucky, Kansas and Maryland.

The news continues to pour out -- who knew Amy Amdur rocked at Cantigny? A person who almost singlehandedly built the nation's great craft markets, Carol Sedestrom Ross, died from a heart attack last week.

If you haven't done it yet, please join the
ArtFairInsiders.com Facebook "fan" group. Help keep this site alive and
well! Visit here: www.facebook.com/artfairinsiders
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Art Fair Calendar.com
Sunday July 18th
Kenosha, Wisconsin

Art Fair in Library Park
10 AM - 5 PM
200 Exhibitors
Deadline: June 27

Does the city of Kenosha, WI, have a place in your art fair future? Located between Chicago and Milwaukee on Lake
Michigan, Kenosha lures city people to this verdant community on this summer weekend.

One day art fairs are great. Visitors await them all year and know that the buying is "now or never." Art fairs associated with a cultural institution bring the audience you are looking for. This is a beautiful park setting with up to 10,000 people in attendance. It is one of the most popular art fairs in the area with cash prizes of $1250.00.

The art fair is the Friends of the Kenosha Public Museums largest fundraiser of the year. Artists return year after year due to its popular appeal.

What's not to like?
  • one day - you will be in and out
  • beautiful time of year for weather
  • spacious booth spaces: 10 x 16
  • great booth fee: $100

There is also fun for the whole family with a children's activity area and great local food.

For more information about the Public Museum, the
art fair and to download an application visit: www.kenosha.org/museum

************
Looking got more art fairs for the 2010 season? Visit this link:
www.artfairinsiders.com/page/call-for-artists

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