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Economy VS Demographics

As a folk artist and a relative newcomer (2011 will be our 6th year), I've tried to track trends from the git-go. It just doesn't work. There are way too many variables.
What I have found is that it's almost redundant to go back, year after year, to the same location. Sure, you'll have repeat customers who'll keep buying your art, but not to the extent of a new show.
Demographics for me, at least in the Midwest (I'm from Iowa) means that after a few years I do new shows in LARGE cities. If your art is really unique, new venues mean new customers and a new base. True, the Midwest is hurting, but, there are still new customers out there; you just have to work a little to find them. We've also downsized our product along with prices to reflect a downturn in the economy.
Also, bigger shows, higher end shows, means you can do fewer shows and possible make more.
You also have to be innovative and come up with new products and/or techniques. It can still be done. Just work a little harder. Good luck with your art!
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St. Armands, FL fine art festival

This Howard Alan fine art show has been in past years held in early October which is still very warm in Florida and the attendance definately suffered for that reason.This year the show was moved to the second week in November, WOW what a difference a month makes. The crowds were out in force ready to enjoy the beautiful weather and buy some art. The show had a good balance of fine art and fine craft and not too heavy in any catagory (jewelers you know what I mean). The size of the show was reduced to eliminate dead zones and give everyone a larger slice of the pie. The show was run by Debbie, Howard and two new additions to the fine art field support staff Terry and Dan. I've done three shows with Terry and Dan and they're accesible and helpful without being intrusive, I think they will be a continuing good addition to the field staff. This show can be a VERY difficult set-up and breakdown but it was tightly managed by the staff, they escorted us to our spaces and got us either on top of or very close to our spaces.
I spoke with several artists in many different mediums and with the exception of one all said they would do the show again rating it on a scale of 1 to 10, with 10 being best, a solid 8. I'm a jeweler and my sales exceeded ten times booth fee (insert happy dance here).
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Economy v. Demographics?

We've all bemoaned the terrible economic downturn, and had to adjust accordingly. With those adjustments, some of us have closely examined our demographics and targeted markets, and possibly discovered new niches. I am wondering, as a fairly new artist to this circuit, is it the same everywhere? Can low sales be attributed solely to the recession, or is it possible to experience some success elsewhere in the country? I've heard the Midwest was relatively untouched by the housing bubble burst and aftermath, and artists can sell briskly there. I've done the south FL circuit as a realistic oil painter, and not been impressed with sales, and neither have too many of my fellow artists. We could all just hunker down, but most of us are not that type of person-but we need to make really informed decisions about where to head next. I've chosen to opt out of the south FL circuit this year, and create for a more receptive northern (MI) audience in summer 2011. Any thoughts on this topic?
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Rising shows

Every year brings new art fairs for us to participate in. Every year makes great shows turn into stinkers. Every year formerly average shows start to shine. You know guys, one of the reasons you are so hooked on this business is the essential gambling you are doing here, week to week. It is the artist's version of "playing the market".

I watch pretty closely for new shows and/or shows turning the corner and am so saddened when a good show goes wrong. Will you step up and share some thoughts on shows that you think are particularly well run and are "rising"? You know they are out there.

This can be in any category:
--the biggies
--the mid size shows
-- the volunteer run events
-- the museum shows
-- local fine art & craft shows

Through the year all kinds of shows get reviewed on this site that I've never heard of. Can you share your favorites, the places where is is more or less safe for an artist to put down their money?

Tell us...


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Indoor Art Shows

Any information on indoor art shows would be greatly appreciated, I know outdoor shows have a definite edge but would love to know about indoor shows in VA, TN, GA, AL, KY, and the Carolinas. MAny thanks. Peg My e-mail address is pwhitacre@att.net.
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Greetings to everyone and Happy (belated) Halloween! When I was thinking about Halloween one of the most frequent asked questions I hear is “what are you dressing up for on Halloween”, right? Well, it made me want to revisit a topic I talk about often (just not lately) and thought about it until just this week. I am referring to the topic of dressing for success – at an art fair, not so much for Halloween. :-) I do believe the way you carry and present yourself certainly reflects how people perceive your artwork. Today I am going to talk about what I think is and is not appropriate to wear for an art fair and why. (Note: The photo is one I took of my pekingese dog named Hayley while I had some down time at my part time job).

Question # How should I dress for success at an art fair?

First and foremost, dress comfortably. That doesn't mean you should dress “frumpy” in your old college sweatshirt with holes or stained t-shirt you just can't part with. This means wear comfy shoes (for starters) to prevent injury and aches and pains. Depending on the weather forecast, dress for the weather – if it is going to be rainy, bring an umbrella or better yet a durable raincoat. In hot weather dress in loose fitting airy materials like rayons, silks, or cotton blends that allow for “personal air-condition”. During colder months, dress in layers this way you can peel off one layer at a time if it gets warm (like some indoor shows I have participated in where it is freezing in the morning yet like a sauna come close down time). I can't tell you how many times people think it is far more important to dress in their “Sunday's Best” yet quickly find they are making customers feel intimidated or uncomfortable. I often see art sellers irritated because they are uncomfortable in their suit or dress, and their feet hurt and often do not see this affects the attitude of buyers. I guess some just have to learn the hard way – you don't have to!

I also find coordinating your clothing with your artwork could help benefit you in the long run. For instance if you sell tropical photographs or paintings wearing a tasteful Aloha shirt this could add to the ambiance and show you have a very laid back easy person to talk to. If you sell metalsmith jewelry, think about dressing in black with silver/gray accents or browns if you work in copper. If you demonstrate wear a smock/apron, this can show you aren't afraid to get down and dirty yet at the same time can take it off and start selling being clean and presentable. If you sell dog art/craft, perhaps a t-shirt or sweatshirt of your favorite breed would be ideal to not just advertise yourself but could be an ice breaker too. Another idea is to wear what you make like scarves, jewelry, hats, belts, etc. If you are proud of what you make, wear it proudly.

For an added professional look think about getting some professional shirts made with your business name and /or logo on it. I have done this in the past and not only does it work as a badge at shows as well as walking advertisement, it makes you look sharp and professional. This could be a simple personalized apron, polo shirt, button down blue jean shirt, or even a jacket. There are tons of companies, especially local businesses, that specialize in this sort of thing and often a lot more cheaper than shopping for regular clothing that you may find you will want to wear it all the time – outside of doing art fairs.

Lastly, whatever you choose to wear for a show at the very least make it clean. Some people do work up a sweat setting up – especially on those hotter than Hades days, so bring an extra shirt or pair of shorts/pants. Also, this goes for those who just can't avoid dripping ketchup or mustard on your clothing during a quick lunch break. There is nothing more distasteful than seeing a person with arm pit stains or holes in their shirt or pants, yet selling nice artwork. It leaves a bad taste in peoples mouths and if their first impression is you, before they see your booth, you will forever loose them as a customer. Wouldn't you think twice if you saw this at a show? Share with me and others how you dress for success and if it has helped in making sales by using the comment button. The next question will tackle good and bad spending habits artists are faced with when wanting to take your busienss to the next level. Until next time, hope you had a great Halloween! - Michelle Sholund, www.quickcraftartisttips.blogspot.com
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Chastain Park Art Fair, Atlanta

Last weekend Chastain Park was held outdoors in Atlanta in a beautiful venue with major advertising. You would think that the crowds would have come out in force but it seemed like an endless trickle of people looking. Many of the artists around me, including myself, did ok on the coldest day (Saturday) but Sunday when it was drop dead beautiful weather- sales were pretty non existent. Patrick Dennis who puts on the show did a wonderful job of feeding us and making everything perfect- a terrific organizer and promoter of all the artists! Set up and pull down were so well organized and everyone involved were so accomadating and helpful. I dare say that the weather had a big play on sales- us Southerners hate the cold and this was the first really big cold snap this year. The jewlers did great- and some of the artists made bank but it seemed like many of us had just an average show. I know it wasn't because of the advertising- which was major on all fronts, TV, billboards and radio- so sometimes it just turns out that way and there is no rhyme or reason. Hope for next year....
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Stockley Gardens, VA?

Has anyone done the Stockley Gardens show in Norfolk VA? A Fellow artist suggested it to me, as I'm moving to Charlotte, NC and wondering what fine art festivals are near there. I'm in FL now, which is Art Fair mecca, but some of those shows that are "highly rated" by other sources really haven't panned out for me as they are touted. I'm a realistic oil painter of outdoor/northern maritime scenes and have found the west coast FL crowd to be, well, not my demographics. While I'm bloggin', how's Michigan been treating high end oil painters? Thanks all!
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Lake Mary Heathrow Festival of the Arts

November 6th and 7th found me at the Lake Mary Heathrow Festival of the Arts. The weather was cool at around mid 40's in the morning and 60ish in the afternoons. The folks organizing the show did a fine job, and I especially appreciated that one can back to their booth to load and unload - a real big plus, So here's for the good and the bad.

I already mentioned about the load in and load out, it really can't be beat. The setting is in a nice park and all the booths are on concrete wide sidewalks. There is plenty of free artist parking next to the show in the Chase parking lot. Security is provided and I heard of no issues.

The crowd was no where near the 50,000 estimated by the show. My thought is that it was around 10-12K. Many artists near me didn't do so well, but this was my best Florida show ever at around $1,500; it appeared that I had done better than many folks. That's not half what I'm normally used to doing at a bad show in the western US or Georgia. A photographer two booths from me sold two cards, and another four booths on the side sold one $40 print. The jewelry lady next to me (selling $10-20 dollar items) did ok but nothing great.

There were three booths in "no man's land". It appeared from the map that they planned for about 60-70 more booths than they had and these poor souls had gotten in last week. One artist moved his booth Sunday morning into an open spot near the ring of the show, and I couldn't speak for how he'd done.

Florida is an interesting animal to me as I've done five shows here now that are nothing like I'm used to doing out west; it anyone has some great advice for me, I'd love to hear it. I'd love to give a great tequilla and restaurant review, but my trucks immobilizer module died Friday night and left me scrambling to try and get it fixed. Fortunately, the great guys at Orlando Dodge took care of it this morning and had me on the road in two hours. Nice.
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Any history with Indiana Art Fair

I'm excited to have been juried into the upcoming Indiana Art Fair to be held at the Indiana State Museum in February 2011.

Does anyone have any history with this event? I'm curious as to what I can anticipate in way of attendance size and past purchase behavior.

Thanks for any input you can share.

-k-

Karla Ries

www.artisrelative.com

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Chastain Park Art Festival (Atlanta)

It was cold in Atlanta this weekend. We went below freezing for the first time this season. This was the 2nd year for this festival. They do a fall art show, and then a spring art/craft festival in the same location. The people that orgainze this show are one of my favorite groups to work with. Patrick, the show director, is so friendly and goes out of his way to visit with everyone. Even at other art fairs he always comes by to say hello and give moral support. This show does everything they are allowed to do to make life easier for the artist. Golf carts run from the free parking to the booths all day. They offer to take patrons and their purchases back to their cars on the golf carts so people don't have to worry about how they will get larger pieces to their cars and the artists don't have to leave their booths to help get their art to peoples cars. They don't have many volunteers but the people who work the show actually WORK. They help with set up and break down. They deliver fruit, fun snacks and drinks all day and checked on each artist to see how everyone was doing. Even on the way out Betheny was at the exit handing out cookies to the artist as you drove out of the show. There was a lot more advertising for this show then the past Chastain Park shows. They had 18 minutes on the local news, commercials, billboards, great sinage, lots of different types of ads.

Booth fees were around $200 and they had about 175 artist booths. The crowd was ok, but not a ton of people. Saturdays weather in the morning didn't help. the crowd is mainly families and people walking their dogs. Booths are set up on one side of a narrow road that runs through Chastain Park. There is room behind the booths, some have more then others, depends on the terrain. About 1/2 the artist sit behind the booths and the other 1/2, like me, sitt across from the booth. On the other side of the street where I would sit I also had lots of room to store my stuff so the back of my booth was usable space for people to view art and not my junk. I had a great spot where we got some sun later in the day, which really helped since it was so cold. Artist who were in the shaded area were complaining about the cold, but as long as I was moving around I wasn't cold. I do sit, but not for more then a few minutes at a time, so the cold was preferable to me over the heat. You are able to start load in on Friday, the day before, starting at noon. The road is narrow, but since artist have all day to set up there was plenty of room to pull your car onto the side, unload then go park your car before setting up. They kept the road one way and were on people to fully unload and park your car before starting to set up. They were great about helping you unload to speed up the process. Load out also went smooth. It was day light savings, so it got dark early. Even with the narrow road, one entrance and one exit, there were few traffic jams, and when those happened the organizers were there to direct. They were strict and inforced the load out rules which was great becasue it prevents problems and headaches when people don't follow the basic load out instructions. I like to take it slow and wait till the frenzy dies down before I get my car. By the time I had my stuff broken down and off to the side it was totally clear. Sometimes getting out of a park show can take hours, but I was packed up and driving out with my cookies in just over an hour and a half after the show closed.

To the important stuff, sales. I think it was Beverly here on AFI that mentioned a game she has played at shows, have a drink after the first sale of the day or 2pm, whichever is first. I like this game so I usually play it. At this show I was set up next to a friend of mine. This game is more fun to play when you are not playing alone. As it so happens we had a liquid brunch on Saturday, it had to be noon somewhere right. Within the first 30 minutes of the show a man came up to my booth, not even in it, looked at my most expensive piece and said he would take it. He didn't ask what size it was, if I would take less, didn't need to wait for his wifes opinion or anything. Just wanted to know how I wanted to be paid, cash, check or charge, my choice. As I was handing him his receipt his wife and kids walked up and he mentioned to them that he just bought this 48"x72" painting. The wife mentioned she had a few things to show him and he told her that he had a couple other things he saw he wanted and they had only seen 1/4 of the show at this point. The rest of Saturday was pretty good for me. By the end of the day I had to get permission to drive my car to my booth so I could load up 5 large pieces I needed to deliver that night. Sunday also good, another liquid brunch because my friends booth sold a $1200 piece before noon. I sold some smaller pieces and a few larger ones on Sunday. This was definetly one of my better shows of the year, not my best, but top 5. I also have 6 appointments already scheduled to do custom pieces. I don't have the $$ for these yet so they are not closed, but usually my custom work closes. So if all the custom work closes and I attribute these to Chastain Park Art Show it may be my best show of the year. We will see.

I already knew many of the artists showing and then was able to meet many more. The jewlers that I knew did OK, made expenses. They would not come back. I didn't get a good read on how photographers did. I did see LOTS of canvases and other 2d art go buy. Not small pieces but large ones. So I wasn't the only painter selling at this show. This was a show for 2d art IMO.

One thing that I have noticed about doing this show is that I am not dog tired after it. Usually I am exhausted after a show. On Friday, Saturday and Sunday night I felt fine, and today Monday I was able to fully unload and put away everything. I even think I can go to the gym today, usually I don't the day after a show. I don't know if it was because of the ease of set up, break down, how the show was run, the liquid brunches, the cold weather or the new footstool I got for my directors chair, but it is a nice change.

I hope there will be more reviews on this show. I met more then one artist who enjoys AFI, but doesn't post, just lurkes ;) Hopefully they will let us know how they did, good or bad. It helps us all and I really believe it is good art karma for those who share there info. Everyone who showed around me was really nice and helped make the weekend more enjoyable. Did I forget anything?

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choosing pieces for jury

Hello! I'm new to the art fairs. My medium is jewelry. I'm trying to decide which pieces to use to jury with. I've made a great set: necklace, bracelet and earrings. Would it be too much to put the necklace and earrings in the same photo? If I divided them up into separate photos - would the pieces then be too similar or would it show a good body of work? Any help is appreciated!
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Estero (FL) Fine Arts show, Nov. 6-7, 2010

This young but growing show marks the kickoff of the SW Florida show season, and for me, at least, it couldn't have gone better. In fact, I set a personal best for my photography sales at a Florida show.

Now that I have your attention , I'll mention that other artists' results varied: some of the 2-D artists I spoke with who sold only original works, with no reproductions at lower price points, suffered. But there's no question about the uniformly high quality of the art, the nice balance of the mix (not too heavy on any one category), and the fine treatment of the artists. Promoter Patty Narozny and her Hotworks LLC staff know how to run a show, and this one was as seamless as could be.

Miromar Outlets, the host venue, is an upscale outlet mall (there's an oxymoron for you) with a strong identity in this well-to-do community between Fort Myers and Naples. The show takes place in a cordoned-off section of the parking lot in one corner of the mall. Setup was available all day Friday, as well as early Saturday morning. This was handy, given that a strong cold front--the first of the season in SW Florida--had ushered in storms on Thursday night and stiff breezes and near-record lows on Friday morning. So it was nice to be able to watch the skies and plan my arrival accordingly. The load-in was a snap, as you could drive right up to your booth location.

Saturday dawned crisp, clear, and still a bit breezy, but that didn't deter the crowds. I had early arrivals perusing my photos as soon as I lifted the front flap, and crowds were steady and enthusiastic all day (and, except for a lull early on Sunday afternoon) stayed that way. My last sale, at 4:15 on Sunday, was my biggest of the weekend. As mentioned earlier, though, not everyone I spoke with was praising their sales totals...so it will be interesting to hear from other artists in attendance.

Artist amenities are prominent at a Hot Works show, and although I personally don't use them as a factor in deciding which shows I apply for, I will confess they're nice to have when I stumble onto them. Patty and her staff provided coffee and water during Friday setup, roving water deliveries during show hours, and an artist award breakfast at 9 AM Sunday (which I didn't attend). No booth-sitters that I know of, though, in case you're keeping score.

We Florida artists, like most traditional retailers in the Sunshine State, are always eager for the arrival of "snowbirds" (seasonal visitors from the north and from Europe). And there's no question that they've arrived: I had a number of customers from Minnesota, Canada, Germany and the UK, in particular over the weekend. Many of them come down in October or early November, then return home to see the grandkids for the holidays, and return for the duration of the winter in the first days of the New Year. So if you're selling 2-D, it's smart to have, and make known, a user-friendly shipping policy--and even better, small sizes that will fit inside a suitcase. I've started making my own packing bags from aluminum insulation, and they're cheap enough that I can provide them at no extra charge to customers who buy my large Gallery Wraps to help protect them in transit.

It was a treat, too, to be able to drive only 20 minutes to my home each night. No hotels, for the first time since May! But it was too good to last--I'm off to the East Coast this coming week, before returning to Estero for a Howard Alan show at nearby Coconut Point mid-month. I'm crossing my fingers and hoping that the weather, and the snowbird luck, holds through Christmas.
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My weekend shows in Tucson AZ

I did 2 one day shows this weekend. The first was saturday at Christ Presbyterian Church. It's the 5th year of this show and they do a great job advertising and had lots of people coming around. The fee is based on sales, so if you sell nothing, you end up losing nothing either. It must be ok because there was an artist across from me who this is his 3rd year and he's never sold anything. I had minor sales. It was lots of fun as there was a face painter next to me and the woman behind me was selling homemade breads and jams/mustards and was lots of fun to hang out with. My second show yesterday was at a high school in Oro Valley. It was the first year of the show, big mistake. They also charged a $5 entry fee which was not advertised to any of us. Saturday there was no attendance. Sunday they had more because they did some last minute advertising and put up signs. I did ok there too. I did see some artists that I had met at other shows so it was nice to see them again.
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