Art Fair Insiders

Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals

I would love your feedback on my booth

      I am a mixed media jewelry artist whose main ingredient is the dried acrylic paint pulled from the artist palette. After  years of doing shows, my booth has evolved to what you see here. It is simple, colorful, lightweight, and it all fits in my car.

        Recently I mentioned to my jewelry photographer that I have never been accepted to a show from Zapplication. He looked at my  jury slides and then assured me it was because of my booth shot, not because of the jewelry . He went on to say that jurors look at the type of tent in the booth shot,  and if it is an EZ Up they are more likely to disqualify you. 

 Here's my question: What do you think? Is it the tent or the display, or both, or neither? What can I do differently that could give me a better shot at being accepted into shows? 


Views: 1893

Comment by Larry Berman on October 8, 2012 at 9:27pm

I'd like to see a larger image on my computer to better see what the problems are. But from this image I can tell you that your table skirting is a problem. They need to be redesigned so that the fabric doesn't look like a table cover. Maybe make sides for your table from plywood and attach the fabric without wrinkles or pleats to it.

Your canopy walls are missing so you see through your booth to what's behind it. I can't tell if it's a mirror on the back panel. if it is, either remove it for the picture or take the reflection out by adding a gradient to the glass.

I can't tell what's on the table in this picture.

It also appears that you're selling clothing.

The artist pallet is a distraction on the left corner.

Your booth picture should end at the ends of your booth. Never show part of the booths on either side. You can also crop up to the bottom of your canopy legs and crop most of the top off.

Larry Berman

Comment by Sandy Walker on October 8, 2012 at 10:12pm

Thanks Larry, I replaced the photo with the actual photo that I use on Zapplication, so there are some differences. Appreciate your feedback.

Comment by Larry Berman on October 8, 2012 at 10:17pm

The mirror and open back of your booth is drawing the viewer's eyes. And I don't understand the "parts of art" sign. Anything with writing in the booth wastes precious seconds of the jurors time as they try to read and understand it.

Larry Berman

Comment by Jillian Cori Lippert on October 8, 2012 at 11:39pm

It looks like you painted your stands, etc. with a sponge paint technique in different colors.  I find both the splotchy colors & the variety of colors really distracting.  All I see are your displays, I barely see the product at all.  In fact, the main thing I see is the table skirt, which is really bad.

The "Parts of Art" sign looks like it is your business name, which should never appear in a booth shot.

You've clearly put a lot of thought and effort into your booth.  I think Larry had some great suggestions for you.

Comment by Gregg Rasmusson on October 9, 2012 at 2:56am

I am going to critique your booth itself rather than your picture of it.

You have way too much going on. If you would not have told me you sold jewelry I would have no idea. You need to make it abundantly clear to anyone passing by what it is you sell and what it looks like.

You need to simplify your booth. Tone down all the rainbows going on. Have some large blown up pictures of your jewelry on the back wall for people to easily see.

As far as a jury is concerned. To be honest, I take one look at that booth and I think "craft fair." That is not the impression you want to make when applying to an art fair.

Comment by Nelda Ream on October 9, 2012 at 7:48am

Check out what other jewelry artists, ie. your competition, are doing by browsing the show websites.  Go through their list of artists and then look up those artists on Google etc.  Also browse through this website to see how other jewelers are displaying their art.  Aren't you glad you opened the door to all this other part of being an artist who sells her work?  But hey, we need to get our art out there to the world, right?

Comment by Sandy Walker on October 9, 2012 at 10:26pm

Thank you all so much for your input. I needed it, I appreciate it, and I am now in revamp mode. 

Comment by Barry Shandler on October 9, 2012 at 11:01pm

I agree with everyone and when Larry Berman says something its wise to listen.  I would like to add that at a recent North Carolina Mountain Heritage Day  show they gave a best booth award and some cash.  The winner was the only booth with a carpet floor rather than the soccer field grass.  Maybe that had something to do with it and maybe not. Perhaps a shot with a nice indoor/outdoor carpet would add some class.     I personally dont like those x bars on the fold out type canopies.  They are a distraction and ugly.  Maybe a Lite Dome or similar would be worth considering.  They are much more professional loooking.

Comment by Connie Mettler on October 10, 2012 at 7:27am

It is not the tent, per se. Don't worry about replacing that. But pay attention to the rest of the ideas above, Sandy. In Michigan, waiting to see image #2 ...

Comment by Renee Davis on October 10, 2012 at 9:15am

You can visit and check out what they show for display booth examples.  You may find it very helpful.


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