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How Do I Market My Art or Craft During the Winter? 3 Tips to Boost Winter Sales

Two women admiring hand crafted wares

Fall is currently in full swing and will soon turn into the frigid winter we all know. With the change in season (more abrupt in many places) comes a change in your ability to attend markets and festivals. Depending on where you are, many opportunities simply disappear for an entire season leaving you to find other avenues for sales.

ACT Insurance is here to help you in these instances with 3 tips to boost winter sales. Plus, we’ll tell you about one-day event insurance and how it could greatly benefit you during any upcoming markets you have on your calendar, or even that event you have coming up in the new year.

Ready to boost your winter sales?

Tip #1: Focus Your Efforts Online

With temperatures dropping soon, you’ll need a solid place you can make consistent sales. You might even already be selling online, but if you are not you should really focus on using the internet to boost sales.

Many exhibitors have online accounts with Etsy or Depop, or are even just making sales via Facebook Marketplace. If this doesn’t sound like you, then what better time to get started than now?

Etsy or Depop will take a deduction of your sale, so if you don’t think that’s viable then we suggest you sell on your own website where you control the costs of shipping and handling. If you already have a website then Facebook and Instagram are great places to start posting since it’ll allow many others to see what you’ve created and are selling.

Tip #2: Start a Blog

Blogs are all the hype these days. If you don’t have one for your business then you are really missing out on an opportunity to brand yourself and your craft or trade. This is also an excellent opportunity to create more content for your website (assuming you already have one) that can help you rank better when people search for the category of craft or artwork you create.

Take a dive into marketing and search engine optimization (SEO) to help you build your blog into the business driver it can truly be.

Tip #3: Find a Winter Market

Not all is lost in the winter! Winter brings with it many holidays and what better place to try to make a sale than at a holiday market? Hundreds of people peruse these markets looking for a unique treasure or the best last-minute gift.

Do a quick Google or Facebook search for holiday market events in your area, or even farther away if you’re willing to make the drive, and find a way to take part in them. You’ll never know what you’re missing out on until you are there as an exhibitor experiencing it all.

Bonus: Carry One Day Event Insurance

If you do happen to find that hidden gem of an exhibitor opportunity, you’ll need to have the proper insurance coverage in place. One day event insurance from ACT Insurance is designed to meet show requirements and protect you against general liability claims against you.

This means that if someone were injured during a show as a result of your booth’s sign falling over and onto them, then you could be protected against any arising lawsuit.

One day event insurance from ACT starts at just $49 and gives you 1–3 days of consecutive coverage. Days can be added to your policy for $10 each additional day. Our application is completely online and you can access proof of coverage documents in 10 minutes or less.

Don’t leave your business vulnerable and carry one-day event insurance for the holiday market you find this season.

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