There is an excellent long article in the Detroit Free Press (5/15/10) that is worth reading to help to understand the importance of sponsors at art fairs and events. This is not a fluff piece but a good analysis of why some events flounder and others are able to continue. It looks at the larger picture and the long term. WORTH READING.
Included in the interview are L. Brooks Patterson, Oakland County (MI)'s Chief Executive (and probably the most powerful politician in the state), Jon Witz (Arts, Beats & Eats; Motown Winter Blast), Max Clayton (The Guild), and several others who discuss the impact of the economy and sponsorship on the continuation of events. Read it here: Survival of the Fittest
by Adam Graham.