Ready for a good lesson in presentation and selling to customers, or could you use a refresher? Recently One of a Kind Show and Sale hosted a special teleconference for artists with Bruce Baker, the renowned artist marketing and selling expert:
THRIVE NOT MERELY SURVIVE: WAYS TO IMPROVE YOUR BUSINESS
Over the past 16 years, Bruce has taught more than 500 workshops throughout the United States and Canada on the subjects of Booth Construction, Marketing, Sales, Slide Presentations, Customer Service, Visual Merchandising and Trends that affect the Craft/Gift Business and how to maximize your selling potential.
Several years ago I heard Bruce's presentation and picked up some useful tips we incorporated into our booth construction and sales presentations. Although his talk is heavily slanted toward the 3-D artist it was helpful to us also. This is worth your time.
I went to one of the first talks he did with another gal there checking his talk. It was in a little church on Cape Cod and he showed slides of good and bad booths from the ACC show when it was in Springfield, Massachusetts. I always remember him saying "if you read a book, put up the closed sign" I will never forget it and I am sure it is still part of his talk. How would you like to be the one that is the bad example of a booth. I played a trick on a friend who was also at his talk and told her he was at the show we were both at the next week. I told her he took a picture of her booth, she had a horrified look on her face. It was so long ago, we didn't even have booths like the ones today.
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