I had a meeting with a local shop owner who has run a strong business for several years, and one I completely trust. She looked at some of my work ( I do sculptural and blown glass jewelry) and said she thought I'd be a great fit for The Rosen Show in Philadelphia. I have not done much in the way of wholesale, but am ready to put the effort into learning. Normally, I do juried art shows.
She also suggested ACRE.
Has anyone done either of these? I noticed that Rosen shows take place different times of the year and at different locations?
I'm a little scared about making this leap and could really use any input anyone would be kind enough to share.
Thank you in advance, Susan
Comments
Susan, we do have one review for the Washington DC Wholesale show:
http://www.artshowreviews.com/2010/10/buyers-market-of-american-cra...
You can always check to see if we have a review for any show at www.ArtShowReviews.com
Of course, you are welcomed to review a few shows, too. They are always welcome.
Karen, so sorry for the delay in thanking you for the great reply. (My computer was down for 2 days). Makes me realize how much I depend on it.
Individual item numbers wouldn't be a problem for me as I already create scannable bar codes for each series with my computer. The 2.5 markup is a bit yucky. Do you still sell through Acre's online marketplace? I want to try Etsy as soon as I can get some pictures taken. My website is sadly out of date for the same reason. Thank you again! I appreciate the help more than I can say.
Susan, Diane is spot on about her experience with the Rosen show. I did ACRE shows for a couple of years and had the same experience that Diane describes. Your booth is essentially filled with one each of everything you want to sell, and they become samples for the retailer to examine. Everything must have an item number so that you can write up purchase orders on the spot. And then, yes, you spend months making the same thing over and over again.
Oh, and my experience is that now the buyers mark up your price 2.5% so your wholesale price needs to get even lower. I found it best to create lines of product strictly for wholesaling that were less complicated and/or time-consuming to make. If not, you can lose money by making all your hardest stuff and getting paid less than half of what you charge at a retail show. Not a sound business model.
ACRE has now taken over the Philly location that Rosen used to use before she went to Washington DC. Her move a couple of years ago created quite a stir in the wholesale industry, and I never did hear how DC worked out. I know artists who do both the ACRE and Rosen shows, however they quickly learn to never talk about one show to the other show's organizer -- there is very bad blood between the two organizations.
ACRE, by the way, gives you a year's worth of space on their online selling venue -- wholesalecrafts.com -- if you purchase a booth at one of their wholesale shows for about $2500. If you don't do their shows you can be a part of the online marketplace for about $500 per year. It's sort of like a much more professional Etsy site, except all the artists are juried in and all of the shoppers are retail store owners, about 13,000 of them across the country and in Canada. I've gotten my work into some good shops through the site and would get a lot more if I took the time to maintain my pages better (note to self...). Being on their site is easier than selling through your own website because they have a built-in customer base so you don't have to do any of the site marketing to drive people to your work.
Connie, I just listened to the podcast-- I'm going to listen to it more than once. super helpful--thank you.
Thank you Diane and Connie. I will watch the link and look into classes.
Thanks for sharing your experience, Diane. I know you really cut your teeth getting into this business at the whole sale shows.
Susan, a while back I did a podcast about wholesaling with lots of details and helpful information. It included an artist new to wholesale, a long time veteran of selling wholesale, glass blower Paul Willsea and a gallery buyer from Florida. You might find it very helpful. http://www.blogtalkradio.com/artfairs/2013/01/31/is-wholesale-marke...
Diane, thank you for writing back. I live in Tennessee, so travel would obviously be a cost to consider. Do you have to have multiples of each item to sell? Did you notice a certain price range working better than others? Did you have trouble getting people to pay for their orders? Did you have to do 50%? Anything else I should know? THANK YOU again!!!