40 Questions Blog Series Question # 36 Are you happy with what you create and sell?
Greetings everyone! I am happy to be back blogging since the busy season selling at art fairs is complete. I am happy to finally be able to blog more and talk about a question that I thought of when I was at my last show of the year. To paint a (small) picture, I was at a convention center Christmas show where there were about 125 vendors over Black Friday weekend. While the show was packed with shoppers I was amazed at how so many exhibitors looked as if all their energy, all their passion was sucked out of them. For me I was thrilled to finally be apart of a bustling show – one of the most well attended of shows I have been to in a long time and couldn't understand why so many did not share that enthusiasm. So many of my neighboring sellers were sitting - bored, chatting on cell phones, reading the paper and IGNORING all those who near and in their booth waiting to see if someone would help them. Due to this I have to ask all of you...
Question # 36 Are you happy with what you create and sell?
All the advice I have “spewed” with this blog series cannot be effective unless you – yes, YOU , are happy with what you create. In other words are you excited to be in your workshop each day? Are you focused and eager to make sales to anyone that shows and interest in what you make and sell at shows? If you find yourself complaining more and more each day how the economy is making it impossible to make money or how there is too much re-sell at a show, or whatever the excuse is, you are heading towards disaster. Excuses and reasons for not being passionate about your work rubs off on your art/craft (quality goes down), your customers are disinterested in your lack of wanting to talk up your work and why they should buy it, and others will see this too. You might not see it now, but you will (or perhaps you are) that sour puss we all see at shows that sees the life of an artist is more work that it is worth rather than a happy lifestyle that is full of hard work yet the pay off is great.
You need to find a way to get excited about what you create. You need to rekindle the passion of sharing your story of how you became a craft artist in the first place. Much of this passion is sucked out of artist's lives due to spending countless hours each day isolated – alone in their studio, alone in the car driving and setting up at shows, alone in selling ... Just plain isolated – out of touch with the outside world. AT the same time surrounding yourself with negative people or focused on negative news. This might mean you need to go back to the basics especially if you are dabbling in so many types of art and craft that you feel overwhelmed, sales are dropping, or your creative well is running dry. Look to the internet and seek out other craft artists who are blogging away about their last successful art show or tweeting/updating their Facebook page regarding a new item they just made. Learn from this. When you start feeling the happiness being sucked out of you, that is the time you need to surround yourself with positive influences to boost that “can do” attitude. Join a guild, connect with fellow artists from shows you do together over coffee at a local coffee shop, read all the inspirational stories you can via the social network realm of artist based groups and participate, start listening to artist or art business podcasts to find advice on how to be a better art/craft business owner, etc. Speaking from experience, the more you isolate yourself, the more the thoughts of defeat creep in, pessimism will out weigh your original thoughts of YOU CAN DO IT!
The fact of the matter is you all can do it – you all can be happy at what you create, if you aren't already. If you are not happy re-evaluate what makes you happy and re-focus on that. We are living in an entrepreneurial age and despite what you hear on the news, doors of opportunities are opening. Supplies, real estate, advertising, even art show spaces have all become more affordable and that is half the battle right there! There is no better time than the present to find and do what makes you happy whether you have been in business for 20+ years or just thinking of taking that first step into being your own boss. As I am wrapping up this blog series, I aim to start recapping all of these questions that artists often ask since I started this back 2009 as well as reflect on my experience doing this blog series both with the feed back I have received and using my own advice when taking the next step in growing my own craft business. If you have anything to add, if you have used this advice and want to share your success stories please do so via the comment button with this blog. Until next week... (expect this blog to be more of a once a week blog now that my art fair season is complete) Merry Christmas and Happy Holidays to all! - Michelle Sholund, www.quickcraftartisttips.blogspot.com
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