Fall is currently in full swing and will soon turn into the frigid winter we all know. With the change in season (more abrupt in many places) comes a change in your ability to attend markets and festivals. Depending on where you are, many opportunities simply disappear for an entire season leaving you to find other avenues for sales.

ACT Insurance is here to help you in these instances with 3 tips to boost winter sales. Plus, we’ll tell you about one-day event insurance and how it could greatly benefit you during any upcoming markets you have on your calendar, or even that event you have coming up in the new year.

Ready to boost your winter sales?

Tip #1: Focus Your Efforts Online

With temperatures dropping soon, you’ll need a solid place you can make consistent sales. You might even already be selling online, but if you are not you should really focus on using the internet to boost sales.

Many exhibitors have online accounts with Etsy or Depop, or are even just making sales via Facebook Marketplace. If this doesn’t sound like you, then what better time to get started than now?

Etsy or Depop will take a deduction of your sale, so if you don’t think that’s viable then we suggest you sell on your own website where you control the costs of shipping and handling. If you already have a website then Facebook and Instagram are great places to start posting since it’ll allow many others to see what you’ve created and are selling.

Tip #2: Start a Blog

Blogs are all the hype these days. If you don’t have one for your business then you are really missing out on an opportunity to brand yourself and your craft or trade. This is also an excellent opportunity to create more content for your website (assuming you already have one) that can help you rank better when people search for the category of craft or artwork you create.

Take a dive into marketing and search engine optimization (SEO) to help you build your blog into the business driver it can truly be.

Tip #3: Find a Winter Market

Not all is lost in the winter! Winter brings with it many holidays and what better place to try to make a sale than at a holiday market? Hundreds of people peruse these markets looking for a unique treasure or the best last-minute gift.

Do a quick Google or Facebook search for holiday market events in your area, or even farther away if you’re willing to make the drive, and find a way to take part in them. You’ll never know what you’re missing out on until you are there as an exhibitor experiencing it all.

Bonus: Carry One Day Event Insurance

If you do happen to find that hidden gem of an exhibitor opportunity, you’ll need to have the proper insurance coverage in place. One day event insurance from ACT Insurance is designed to meet show requirements and protect you against general liability claims against you.

This means that if someone were injured during a show as a result of your booth’s sign falling over and onto them, then you could be protected against any arising lawsuit.

One day event insurance from ACT starts at just $49 and gives you 1–3 days of consecutive coverage. Days can be added to your policy for $10 each additional day. Our application is completely online and you can access proof of coverage documents in 10 minutes or less.

Don’t leave your business vulnerable and carry one-day event insurance for the holiday market you find this season.

The Gasparilla Festival of Arts in Tampa (Feb. 29-March1) is a beauty. Really fine work lured there for the big prize money ($80,000). You'll find artists there who might not sell anything, but love the prizes. 

Because of construction in its usual location annual art fair, which typically lures more than 100,000 visitors, is relocating across the river to Julian B. Lane Riverfront Park, where attendees can still enjoy a lovely view of the Hillsborough River but with the added resplendence of the Tampa skyline.

Not a big deal, but there is something new this year that might make local artists perk up their ears. The usual exhibitors don't usually include many local artists so this year Festival of the Arts board member Mishou Sanchez initiated the Tampa Bay Local Artists Spotlight, which will showcase Tampa Bay-resident artists who are not part of the juried competition and it will provide an opportunity for exposure to local artists who otherwise would not be able to participate due to financial limitations.

Do you live in the area? This is pretty cool ... learn more about the festival and this opportunity: https://www.83degreesmedia.com/devnews/gasparilla-arts-festival-changes-location-in-Tampa-010720.aspx

OPEN CALL: Environment & BookArt exhibition (9 X 12)

Bartok1 Gallery, Budapest 2020

Deadline: March 1, 2020

Artworks on or of paper may be any size, but MUST fit in a 9 X 12 (22.9X30.5cm) envelope or box.  Unmatted, unframed photography, drawing, painting, printmaking, collage, mixed media, cast or folded paper, multimedia or digital prints.  

For more information and Application Form please email to: bszechy@yahoo.com

http://www.hungarian-multicultural-center.com

     This thank you is a long time coming. I won a space at this show and never expressed my appreciation for the space and Randall's great help when we needed it. We had a very busy fall and have finally come up for air!

 This was one of the extremely hot w/e's and so the turnout was light, which translated into low sales. We would be glad to work with Randall again.

First, only do this show because you can get by with a hit or two from a Whale.

If you need 30-40 customers,like me, forget about this.

That said, here are the particulars.

The big thing that hurt was a change in the venue.  That always spells disaster.

For years this show has been held in a waterside Park, South Straub Park, right downtown in sizzling St. Petersburg.

Right now St. Pete, my home town, is hotter than Georgia asphalt.

People from all over the world are coming here, and they buy stuff like condos downtown and, art.

Usually this show draws a mix of locals and visitors. Never saw a local whole weekend, not a good sign.

The booth fee is Paragon’s usual, $450. Paragon is Bill Kinney.

For that price I expect a show that will turn me a minemum of $2K-$5K.

This year, I did not even do $1K.

So did a lot of others.

That said, I know at least one fortunate mixed media artist who hit the mother lode.  Way to go Ricky!

He was one of the lucky few.

That said,again, here is a true tale of my adventures at my last art show of the year.

Come January 1, I start my 46th year in the biz,

I am in my mid-seventies, started in the 1970s.  A golden era, although we did not know at that time.

Hell! We figured that this was the way things are, and that they would go on like that for a long time.

Such blissful innocence.

So, on Friday the 13th I started out from my home in NSB (new Smyrna Beach, get used to it) heading around busy Orlando, then onto dreaded I-4 going west to St. Pete, my home town.

I was hoping for a winner to close out the year.

Just survived three stinkers in a row in November after Pensacola which was a winner, but down this year, fricking weather.

I made it to St. Pete, alive,in three in a half hours.

Just in time for the early 10:30 setup.

The Show was moved to downtown Williams Park, about three blocks up from the waterfront. Might as well have been a million miles apart.

The buying energy on Bayside Drive is incredible, the former site of this show.

Williams Park is a beautiful park, but very hilly in places.

Also it is an incredible magnet for the homeless which are here in vociferous numbers.

I pulled up curbside to the park, not knowing where my booth location was. The show manager, not Bill, effusively greeted me and said,”NELs, you are beside me in booth4. Which was right up the hill from where I was parked.

The hill was about a thirty degree incline up from the sidewalk which was in front of my van.

Lucky me.  I am parked right in front of my booth.  All I have to do is drag my Magline cart out.  Fill it up, and drag it up the hill over heavy roots and tangled grass.  Thank God for inflatable wheels.

I now knew why I had skipped my early morn workout at the gym.

Welcome Nels to the Williams Park Gym.

The rest of the Show was all uphill on flat ground with paved sidewalks. We were on the east side of the show.

People would have to leave the comfort of paved sidewalks and trudge thru tangled grass and knarly roots to get to us.

We are worth it.

At least that is what I thought after setting up my new booth with 9 new pieces.  I was ready.

A little aside.

How Nels managed never to fall and break his neck in 45 years.

I am old school all the way.

When I first started, all 2-D artists had homemade racks and we bungeed them to the tops of Our vehicles.

No tall vans then. Almost nobody towed a trailer.  It was your vehicle, your art, and your booth, all together in one place.

In my early years I drove a Datsun station wagon with homemade wooden racks bungeed to the top. I used an orange tarp at first, gave all my work a sepia look.  I was doing mostly black and white then.

Then I discovered white tarps.

Then, coming home from the Festival of Masters show on I-4, I notice all the cars behind me are bobbing and weaving.  Avoiding my cascading wooden panels which are bouncing and breaking on the pavement.  Broken bungee. Got a new booth, this time with real metal panels and a real professional canopy, with a white roof.  This was 1984.

Still going up on a six foot ladder and bungeeing them down.  

Been doing that for more than 1400 shows.

Knew I was pressing my luck.

In the days of my youth, I would vault off top of my ladder after attaching the last panel, usually to the tune of “Sweet Home Alabama.”

Lately,  I have to sit in my chair take a five minute break, and mentally cheer myself to do a Wallenda moment and successfully attach all panels, and remain intact.

It is lot to ask of a man of my age.

Then, a savior arrived.

Ellen has retired from her shows..well, she will do a biggie like Winter Park if she can rent the booth and panels. Not a bad idea when you think about it.

So, I bought her Pro Panels. Can store them inside my van. No more trucking up the ladder.

And the St. Pete Show was my inaugural with the new system. It shaved another thirty minutes off my setup.

Plus, I now have enough energy that I can vault off the top of my cooler without spilling a drop out of my Yeti cup.  Who-hoo!

OK, back to the show (hey, it is my last blog of the year, I thought I should go out in style).

Saturday.

No rain and a little chilly.

A great recipe for sales. Just bring on the people.

Show started at 10am, very slowly.

I had my first conversation with a customer at 11am, but they were not my customer.

My first customer arrived at 12:30, made $60. Take that, more to come.

Waited til 2pm for my second sale.

At day end I sold $676.00. Many others zeroed, some made a little.

The crowd was underwhelming.  Almost zero at times, at least in my area.

We were in the shade most of the time.

But people in sunny areas were doing no better.

Bill Kinney did his best.  He advertised, he put signs up all over.  But it did not work.

The Show location sucked.  Good shoes people were were noticeably lacking.

Lucky Ricky made out.  Got the right three people from a downtown condo, and they bought bigtime.  Not many others had the same luck.

Sunday. A repeat of Saturday.

Bill says the show will be back in the old location in time for his Feb. show.

We will see.

If you are good at Whale Hunting give this show a try.

To cap off my year.

At show end, I am packed and ready to roll.

Noticed a puddle of viscous purple fluid by my rear wheel.

Thought it was brake fluid.  Tested them.  They still worked.

On Monday drove 180 miles back on them.

Got the van towed to Firestone.

Was not brakes.  Bearings in my differential gear.  Guy said my rear axle was moving two to three inches.

Luckily I made it.

That was a perfect metaphor for 2019.

I am hopeful for 2020.

I am in Images, Sanibel FEb., Gasparilla, Winter Park, Woodlands And Mainsail.

Waitlisted For Vero And Bayou City.  Not bad.

Later Gators.

Mele Kalickimaka And do not smoke too much pakalolo.

I hate to write like this about a show.

But you know, I tell it like it is.

Also for all you fearful newbies who think you can never say something negative about a show..because they will blackball you.

BULLSHIT!

I never have been balled yet in 45 years of doing shows and telling about them.

When a show is messing up, I tell about it.

That is why I am telling about this show.

A little history.

Arguebly, the best show in Florida to do on the first weekend in November.

Most of us, for years, have made serious moola at this show.

Here is why.

Tightly juried, around 250 booths.

Only Show Worth doing in the region, if you are selling fine art.

Lots of money there. Nearby Alabama money.

Big Naval base presence.

Strong economy, mellow people.

People turnout strong all three days.

That said, there was little love for the arts this year.

This Show was off by more than 40 per cent for me.  Which has been how my whole year is going.

One of my worst in the last decade.

Why!

Here are some of my humble observations after doing this biz for 45 years, and I have always made money.

Here are my creds : I am a photographer doing handcolored b/w and pure color. Price points are $30-$700.

I do 24-28 shows yearly. Do small ones where I only sell $1500, but also do the biggies like Fort Worth, Artisphere, Des Moines, Winter Park and a million others.  Sales there are astronomic.

So I got creds.  Listen and learn.

So, back to Pensacola.

One reason for poor sales.  Extremely cold weather.

Friday morn, I walked to breakfest in 35 degree weather..wearing shorts.

Hey, I am a Florida Cracker, I do not own any long pants, have not worn any in the last 50 years.

We had cloudy sky’s all three days.  I was wearing four layers.

It affected attendance, less people to sell to.

Second reason for bad sales.

There was no buying energy at the show.  Most attendees were doing the shuffle, barely looking into any booths.

For those of us who need 30-40 sales per show, we were doomed.

For artists who only need a few Whales, they still had a chance.

And most of the show’s sales tended to be big pieces.

Which leads to my third reason.

It has been evident all year that most of our middleclass customers have lowered their purchases.

The Uber wealthy still have the bucks and buy.

That is why I am off by 40 per cent.

And I am not alone. Lots of my fellow artists are the same way.

The Trump tax cut was great for the wealthy but it did help anybody else.

Lastly, I see this show turning more into an event rather than a chance to buy great art.

OK, now I will give some great kudos to the show organizers 

When you get your acceptance the show keeps you constantly in the loop about everything you need to make this a success.

They are generous with their booth spaces.  Plenty of storage in the rear and sometimes on a side.

Great volunteers, great boothsitters, a feel of making you feel special to be there.

Great artist party, yummy food.

Great booze booths at the show.  For $5 each you can imbibe like a king.

Mellow setup the day before.  Teardown can be a bit tenuous.

So here is my final assessment.

I am afraid this show is turning into more of an event where art buying is an afterthought.

Lots of People hobnobbing with friends in front of your booths.

Lots of People walking their prize dogs.  They , the people, not the dogs, rarely buy.  If you are lucky, the dogs choose not to take a dump near you.

If so, pray it is a small dog.

Too much People-smoozing, and, the artists are losing.

That is it, I am out of here.

Later Gators.