My winter plan last year was to do 7 Florida shows, most of them in South Florida (2 in Naples, one in Bonita, one in Ft Myers, Las Olas and Coconut Grove) with the only exception being Winter Park. Winter Park delivered with very good sales, but the other 6 shows were terrible. This winter I stayed away from South Florida and did only three shows (Gasparilla, Winter Park and Mainsail), all in the middle of Florida in metropolitan areas not affected so much by the tourists and the snowbirds. I earned more money at these three shows this year than I did at seven shows last year.
Mainsail was the weakest of the three generating only $2000 in sales. Those sales were especially disappointing because my wife and I flew home to Michigan for a month between Winter Park and Mainsail, creating more travel expenses than if the shows were all back to back.
The show is laid out in a large grassy park next to the waterfront. Each space is outlined in white chalk with a wooden sign in front of it showing the booth number. Spaces are about 12x12, laid out back to back. One odd thing about the show is that the committee does not reveal your booth number until you arrive at check in. I guess, that way, you can't complain in advance about where they put your booth.
Check in started at 1pm on the dot on Friday afternoon and artists were not allowed to start setting up until after checking in (indeed, no one knew where their booth would be anyway). Artists were told that all the set up would have to be done before 6pm because the park would be shut down at that time. I'm not sure if that rule was enforced because we finished before 6pm and got out of there before the deadline.
Some shows (like Gasparilla) have a super-organized set-up procedure where every artist has an assigned set-up time when they are allowed to bring their stuff into the art fair grounds. Not so at Mainsail. Once we got our packet and knew where our booth would be, we just streamed into the park willy nilly looking for our spot. I actually prefer this kind of arrangement because it depends on the artists themselves to work out where to park their vans and trailers to unload and set up. I saw little of the art fair committee during setup. No art fair police directing traffic and enforcing rules. Artists worked with each other to make room and accommodate each other. Load out on Sunday afternoon was handled the same way, letting the artists work out their own schedule and drive their vehicles into the grounds whenever they were ready. I like it when the committee recognizes that us artists are adults and can work things out among each other.
Weather forecast for the week-end was a little threatening with 40-50% rain being forecast for both days. Remarkably, the only rain during the show was a slight sprinkle on Sunday that some artists may not even have noticed. So, the weather held off until 7pm on Sunday, just as I was closing the door on my trailer after packing up. Some artists were still packing up at that time, and probably got wet, but we drove back to the hotel under a mild, but steady rainfall.
Just about all my sales were small ones, for unframed pieces. My biggest sale was $200. This was not a crowd that was buying big ticket items. As usual, sales varied among the artists, but I didn't hear of any big winners. This is a conservative crowd mostly out to look, not buy.
I like the setting for the show and the ease of setup and break down. Although my sales were a little disappointing, they were much better at Mainsail than at all 6 of the South Florida shows I did last year. If I can schedule this show without the airfare and the hassle of parking my rig somewhere for a month, I'd do it again. I just wish the committee could come up with some ideas for getting some bigger spenders to come out for the show.









You will instantly feel the warm and friendly atmosphere that makes Lathrup Village such a joy for visitors and residents alike. This 10th Annual craft festival is a favorite annual event, bring contemporary crafts from more than 30 crafters exhibiting and selling their work in tree-lined park turned outdoor gallery for the day. FREE PARKING.
September 14 & 15
