Art Fair Insiders
Call for Artists, Making Money at Juried Art Fairs, Craft Shows and Festivals
Blue top throwing a color cast on everything, people in it, pieces sitting on the ground, background showing at the top of the panels, and they should have used a flash because it's terribly underexposed inside the tent. Oh, and they're only showing two walls. Those white dots are annoying to look at and should be cloned out.
Everything mentioned by Robert but overall way too dark.
This was not someone's booth shot, folks, (although I've seen some as bad) -- but something I saw this summer at an art fair. What can a person new to this business learn by looking at this?
(A little clean up on the photo to help explain my comments)
1) The booth is way too crowded with art... I think there is more than 25 frames in this little section. It is a mistake that many make, including myself. We are not certain which images will sell so we hang the whole smorgasbord. Unfortunately it confuses patrons, the eye can't find a place to rest and enjoy the work.
2) I like that the same frame was used throughout; it bring a little uniformity to the display, however, I find the frames to be overpowering, mostly what I see are frames. It looks like there are creative presentations that would be enhance so much more by hanging fewer pieces and giving each frame room to breath.
3) The dark top is indeed a problem. With such dense display walls, little light can come in from the sides and for the display to work, light must come from the top down. As was mentioned, the blue top further compounds the problem by casting a blue tint on everything. I think to sell these the artist will need to bring each frame outside the tent to get a true sense of color and brightness. (There is a reason for white tents.)
[:o) Mr. Berman
What is the cardinal sin in the art fair business regarding displays?
Don't take a photo with people in a shot of a booth display. Wait till it is empty. Always use a white tent....not a sagging blue top.
Raise the top higher.
Shoot the photo head on instead of an angle showing grass and a tip of sidewalk.
Get the framed photos off the ground...only the dogs can get a good view of it.
Black back panels, dark brown frames and blue top look like a dungeon...buy some lights.
Too crowded, not enough room to breathe? Or that there's too much work that looks similar?
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